In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
Atomic Blocks is one of the most popular and most downloaded libraries of beautiful, responsive, and customizable blocks for WordPress 5.0. In addition to giving users the ability to quickly add great-looking elements to their web pages without touching a line of code, Atomic Blocks also offers
Last week, our first hackathon of the year kicked off with more than a dozen teams and respective projects. After the 48-hour build period was up, those groups presented their cutting edge ideas to a packed audience of WP Engine employees. The presentations lasted an entire day, and only after all
The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for
Is the Blockchain Role in Advertising Too Overrated?
Blockchain holds great potential for digital advertising since it solves fundamental issues of trust, eliminates ad fraud, and makes advertiser-publisher relationships more transparent. We are standing on a threshold of mass introduction of blockchain-based ad solutions into real businesses. When
Banking is the Next Personal Assistant
Daily, banks manage to overcome a litany of internal and external obstacles — all while providing service with a smile. Long before anyone used online data and social media accounts to track people, banks could collect that sort of insight by following the money. Banks have access to a treasure
Optimizing Business Decisions With Blockchain Technology
But when the size of the organization and team becomes big, decision making becomes complex and erratic. This explains why the majority of big corporations spend an enormous amount of money in hiring third-party management consulting firms for strategic advice and implementation. Even with these
Brand Is Experience in the Digital Age
In digital systems, customers interact with the representation of the brand in the form of websites and other interactive services, making behavior a crucial attribute of brand. The granularity of behavior as a brand attribute can and does vary and can be expressed holistically at the level of
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User Experience vs. Customer Experience: What’s the difference?
The next level of experience is the journey level. A customer journey is the end-to-end process that a customer goes through in order to complete a goal over time. This process may use multiple devices and interaction channels (e.g., web, desktop or mobile apps, email, online chat, phone
UX Mapping Methods Compared: A Cheat Sheet
Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with
Empathy Mapping: The First Step in Design Thinking
Our users are complex humans. It is natural (and extremely beneficial) to see juxtaposition between quadrants. You will also encounter inconsistencies — for example, seemingly positive actions but negative quotes or emotions coming from the same user. This is when empathy maps become treasure
Beyond Usability: 3 User Experiences Reshaping Their Industries
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
Better Link Labels: 4Ss for Encouraging Clicks
Learn more is the new Click here. Some of its popularity is likely due to a misunderstanding about how people read online. Mailchimp might justify using a vague link (Learn more) because it follows a very specific and well-written tagline (Make your life easier with automation). However
Helpful Filter Categories and Values for Better UX
As much as possible, avoid filter categories with vague labels like Item Type. Words like Category, Format, Content Type, or Genre are better, because they feel a bit more specific and tailored to the current item. For example, products can be divided into Product Categories, while movie rentals
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Seamlessness in the Omnichannel User Experience
One participant in our research study purchased a baby swing from Walmart.com and chose to pick it up in the store. However, at the store, the barcode received through email could not be scanned. Later, after discovering that the swing was broken, she attempted to return it to the store, but the
Why People Shop on the Web
The result of combining these three numbers is a conversion rate of about 1%, which is indeed a commonly observed number. The biggest long-term potential for increasing the conversion rate would come from motivating visitors to move from lookers to shoppers. However, the Web is notoriously bad at
The Sketch Test: Test and Improve Your UX Deliverables and Other Documents
While it is tempting to focus primarily on what the participant says (especially direct suggestions for changes), the observation process can provide equally or even more important insights. Watch for areas of the document that the participant refers to when explaining ideas in order to figure
Customization vs. Personalization in the User Experience
The main goal of personalization is to deliver content and functionality that matches specific user needs or interests, with no effort from the targeted users. The system profiles the user and adjusts the interface according to that profile. Personalization may deliver or emphasize particular
Exhaustive Review or "I Can't Believe It's Not There" Phenomenon
Next, participants moved their eyes to the small grid of social icons to the right of the temperature, and, when they determined that it wasn’t the logo, some went back to the temperature once more, in the hopes that it was the logo even though they had already seen that it said 81 degrees
6 Emerging Cyber Threats to Lookout for in 2019
2018 showed us an accelerated growth in cyber threat activities. Data breaches, attacks using malicious software and insider threats were among the most familiar forms of attack. Many well-known organizations suffered from these cybersecurity disasters and compromised data of millions of users
The Internet of Things (IoT): Is your future secure?
We’re currently on the verge of the greatest human evolution possible. Where the shift is from Information Age to the Digital Age. Where intelligent devices can feel the presence of human and ask accordingly. This phenomenal shift is due to a person’s desire to create efficiency, specifically
The Positive Evolution of Your Business Depends on the Tech Revolution
Unfortunately, it’s also true that what goes on the Internet stays on the Internet so once you earn a bad reputation, it will stick with you for a long time. The longevity of “a bad reputation” is why businesses of all sizes must be concerned about their digital footprint and their
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
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RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Perkash came up with the idea for Lumo seeing her co-founder and CTO, Andrew Chang, suffering from debilitating back pain. Perkash is married to a spine and sports physician, so she could understand how important posture really was. Perkash advised Andrew to attend a posture class and as a result
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
StudioPress Theme Spotlight: Generate Pro | Direct Access vs. Sequential Access: UX Definition
Direct Access vs. Sequential Access: UX Definition
In a normal, physical book, the reader is supposed to read pages one by one, in the order in which they are provided by the author. For most books (fiction, at least), it makes little sense for the reader to turn directly page 256 and start reading there. Unless, of course, that is where the reader
Some designers might argue that this technique will delight users by catching their attention with something unique and unexpected. That delight (if it ever existed in the first place) will no doubt turn to frustration quickly if this pattern becomes widely used across the web. Page parking and
The Characteristics of Minimalism in Web Design
The Getting Started page for Jeet.gs grid system API features a completely flat interface, including ‘ghost buttons’ for copying code snippets. (Ghost buttons are empty buttons with a thin rectangular border and text.) Flat ghost buttons can have legibility problems, and they break away
