In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
In this panel, Brunner will be joined by popular Austin figures as they discuss who and what has been the major change agent in Austin. Brunner will represent technology while other panelists will represent food and film. Joe Nick Patoski, author of Austin to ATX: The Hippies, Pickers, Slackers
In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All
In this segment, we highlight Untire, an application that helps cancer patients and survivors reduce cancer-related fatigue (CRF) symptoms and regain life. CRF is a common side-effect of cancer and related treatments; patients describe it as a paralyzing level of fatigue that leaves patients
Stop Focusing on Cryptocurrencies Problems. Consider its Future.
Some lawmakers have already begun the process. U.S. Reps. Warren Davidson of Ohio and Darren Soto of Florida introduced the bipartisan Token Taxonomy Act late last year. This Token Taxonomy Act operates to clarify crypto’s exemption from securities laws after it forms a functioning network. The
Blockchain Scalability: Even If Most Transactions Are in Layer II We Still Need a Layer I
In this case, the blockchain acts as a mediator. It does not actually need to be used unless two parties disagree with each other. Arthur Gervais, assistant professor at Imperial College London and co-founder of off-chain solution Liquidity.Network explained the thinking behind off-chain solutions
5 Tips for Protecting Your FinTech Data Assets
Chief Technology Officer and founder of 0x (zero-x), Amir Bandeali, recommends that cryptocurrency investors use centralized exchanges only if they make frequent transactions, and when trading tokens on platforms such as Ethereum, he suggests sticking with decentralized exchanges. The primary
The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
In this scenario, Zeta’s friendliness without an attempt at humor seemed to reassure users during a potentially stressful situation. One participant in the qualitative study compared the difference between Zeta and Epsilon to the difference between a doctor and a nurse. She described Epsilon as
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10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
Brand Is Experience in the Digital Age
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some
Generic Commands
Currently, the only generic Web commands that truly work are those in browsers rather than on individual sites. Examples include Back, Forward, and Print. In the latter case, it would be much more useful if the generic Print button subsumed a page's Printer-friendly version feature; clicking Print
Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
To achieve WYSIWYG (what you see is what you get), there should be a direct mapping between the goal state (what you want) and the syntax level (what you see). Remember that the syntax level contains the two-dimensional layout of the dialogue elements on the screen. In a WYSIWYG interface, the
Confirmation Dialogs Can Prevent User Errors (If Not Overused)
Yes answer. Usually it’s good to have the most common options as the default in a dialog box: doing so saves users time and also educates newbies as to the most likely answer. However, the entire purpose of confirmations is to make sure that users double-check their action and don’t proceed
Text Scanning Patterns: Eyetracking Evidence
The layer-cake scanning pattern consists of fixations placed mostly on the page’s headings and subheadings. There are few other fixations on the text in between — that is, until users locate the heading they are interested in; at that point, they usually read the accompanying body text below
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Is Poor Usability Killing E-Commerce?
In 1997, I predicted that specialized sites will generate most of the Web's value. My assumptions then were somewhat too optimistic: I assumed that Web advertising would generate one cent per page view, and that the Web economy's total value would amount to $1.3 trillion by now. As it turns out
The User Experience of Customer-Service Chat: 20 Guidelines
People don’t like to wait. When they are on a large screen, they can multitask while waiting for an answer, but on a smartphone, switching between windows is difficult and the user may not receive a notification when the agent responds. One of our study participant commented: “Waiting always
The Two UX Gulfs: Evaluation and Execution
But, across a complex menu of settings, it would be difficult to guarantee that an Offswitch is always accompanied by another switch in the On position just to make sure people understand it. An alternative, better design would use a checkbox, which also relies on a mental model drawn from the
Design Charrettes & Team Sketching: ½ Inspiration, ½ Buy-In
You can successfully conduct and use information gleaned in design charrettes at any time during a project cycle. Of course, set realistic goals for the session based on what can be done now. For example, don’t set a grand goal when your website is almost complete. Conversely, set sights high
Test Paper Prototypes to Save Time and Money: The Mozilla Case Study
In a later iteration of the design, shown below, task groupings for the help material were eventually moved under the products on the next layer down in the IA, in part because all tasks were not available for all products and services, and that order of layering helped manage that necessary
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Quick Streaming from Anywhere: 10 Best VPNs for IPTV
You’ll love getting fast streaming of your best-loved shows and videos without any interruption. However, the best part is all the other security software services that come with this VPN service as a whole package. These include anti-malware protection, as well as a good antivirus. This
Why There’s a Bright Future in a Cyber Security Careers
If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is a vital skillset. As our world grows ever more dependent on the Internet and digital
How to Fail Your Way to Success
The business plan is a blueprint for the financials and can give basic indications of whether what you are thinking of is even worth doing at all. The problem is that these business plans often stop you from employing the basic trial and error methodology adopted by most the most successful
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
StudioPress Theme Spotlight: Generate Pro | Working Memory and External Memory
Working Memory and External Memory
It’s easy to say: “limit the working-memory burden”, but certain tasks are naturally more complex than others. How can we help users get around their working-memory limitations? In our original addition example, we cannot change the task; addition is what it is. But we can make it easier —
TV Meets the Web
Online TV program listings are one example of content that would seem optimal for WebTV users. It would also be quite useful to have hyperlinks to detailed information about each show: which actor is playing this role? what are the statistics for this baseball player? The point being that the
The User Experience of Customer-Service Chat: 20 Guidelines
When they chat with a human, some users do try to be polite to get a better response. “I try to be friendly. The nicer I am the better they will respond.” Although not everybody feels the pressure to be polite, some people will be excessively so and waste time and bandwidth with pleasantries
