In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
In addition to all of the above, the Genesis Framework will be further upgraded for Gutenberg with the release of version 2.8 in Q1 2019. 2.8 will include built-in features that allow you to easily and efficiently style and control Gutenberg blocks as well as auto-load demo content, which can arm
Countless publications such as Wired and the New York Times live on WordPress. The News Pro Theme gives you the look and feel of a full-featured publication. Display featured stories, article snippets and different categories. The theme even includes built-in ad space so you don’t have to account
In this segment, we highlight Untire, an application that helps cancer patients and survivors reduce cancer-related fatigue (CRF) symptoms and regain life. CRF is a common side-effect of cancer and related treatments; patients describe it as a paralyzing level of fatigue that leaves patients
FinTech is Transforming the Finance Industry
As the FinTech industry matures, legislators have responded in varying ways. Representatives of the Federal Reserve System (FRS), for instance, have assembled the FinTech High-Priority Initiative to address their concerns about the industry. The Office of the Comptroller of the Currency (OCC) has
Cybersecurity in IoT: Achieving Digital Security in an Age of Surveillance
Unfortunately, all of these connected devices and the troves of data that they transmit through the internet are fodder for government surveillance. As Shay Hershkovitz eloquently wrote in Wired, “There is little doubt that the web is the greatest gift that any intelligence agency could have
Blockchain Scalability: Even If Most Transactions Are in Layer II We Still Need a Layer I
We also spoke with PhD researcher at UCL, Sarah Azouvi. For Sarah, the combination of layer I and layer II solutions is possible only if a functional UX can be developed to facilitate it. “Both layer I and layer II solutions are interesting lines of research to solve blockchains’ scalability
Brand Vocabulary in the Context of UX: Key Terms Defined
Typically, brands have a set of 3–7 brand attributes, which are well-defined within the context of the organization. In both the Walmart example above and the Spotify example below, the organization has taken time to provide specific definitions for what these potentially vague terms mean for
studiopress theme spotlight: generate pro
The Layer-Cake Pattern of Scanning Content on the Web
People don’t usually read every word on a webpage, in an app, or even in an article or text passage. Instead, they often scan — because their experience with many websites has taught them that scanning can deliver almost the same value (that is, amount of information) with significant less
Beyond Usability: 3 User Experiences Reshaping Their Industries
It used to be that you would buy two or three nice outfits to have in your wardrobe and would rotate them for special events. But in today’s era, with social media like Instagram, Facebook, and Snapchat, all your friends will see what you wear, whether they go to the same event or not. And even
Scrolling and Scrollbars
When pages feature both vertical and horizontal scrolling, users have to move their viewport in two dimensions, which makes it hard to cover the entire space. For people with poor spatial visualization skills, it's especially challenging to plan movements along two axes across an invisible plane
Beyond Usability: 3 User Experiences Reshaping Their Industries
Take Uber for example. While the experience is hugely popular and generally pain free, there is room for enhancement — especially for large groups travelling together. Currently, a group must problem-solve in order to figure out how many “ubers” to call and and how many passengers can fit in
Progress Indicators Make a Slow System Less Insufferable
The worst design is seen on sites that warn users not to click twice by threatening them “clicking again may create an extra order” (or funds transfer, or whatever is the object of the command). First, it’s certainly a guideline for user-friendly design not to threaten the user. Second, this
Ecommerce UX Trends: User Research Update
The Children's Place allowed users to click a button to Add Coupon Code in the shopping-cart preview that appeared in the upper right corner of the page. This button led to the shopping cart, where users could enter and apply the discount while shopping, rather than having to wait until the payment
studiopress theme spotlight: generate pro
Accot-Zhai Steering Law: Implications for UI Design
When designing other UI elements that involve path-steering tasks, such as sliders, scrollbars, and video playback heads, remember that users will have a hard time achieving precision with such controls. Therefore, for precise tasks, supplement these UI elements with other secondary controls that
Transactional Email and Confirmation Messages
The very best subject line in Study 1 was "Order has shipped," and similar subject lines continued to score very well in Study 2. In fact, "Order has shipped" was so good that many users didn't open the message. This is fine if your message contains no additional information that requires the
Expandable Menus: Pull-Down, Square, or Pie?
Movement time in an expandable menu is governed by Fitts’ law. Linear menus are best when the number of menu options is small; as the number increases, rectangular menus (or megamenus) are more appropriate. Marking menus are well suited for touchscreens, and, like pie menus, optimize the reach
Narrative Biases: When Storytelling HURTS User Experience
When faced with this choice, most people believe the first option is more likely. In fact, 54% of UX practitioners chose option A, because it tells a meaningful story with a cause to explain the observed effect. (Another bias may contribute to this answer choice — the availability bias, which
Storyboards Help Visualize UX Ideas
For example, a team improving a login flow (buttons, autofill, and/or a progression bar) can use the storyboard as a summary and reminder of the existing roadblocks in the process. If the images in the storyboard show that the user was frustrated when clicking the login button, but had no issues
2 Billion Downloads Later, Apple’s App Store is Still Going Strong
It would be nice if Apple gave us a better breakdown of the kinds of apps it actually delivers (free vs. paid, games vs. utilities, etc.). This kind of transparency is obviously not in Apple’s DNA, so we depend on data from third-party services like AdMob for this information. According to
How to Put Big Data’s Superpowers to Work for Marketing
Although this is more a case of benign neglect than deliberate indifference, the consequence could include damaging brand loyalty. After all, consumers demand customization in the marketing messages that reach their eyes and ears. Anything less than authentic personalization rubs potential buyers
What Does Your Credit Card Company Know About You?
In today’s world, it’s common for businesses to gather as much data on their customers as possible. Big data and related analyses have the potential to help companies develop new, better products for their customers and provide more unique experiences for those customers. And for financial
Want to Set Your Small Business Up For Success? Do This.
With competition what it is today — intense — companies often lose sight of what drives them. To make sure you’re accountable for your values, you’ve got to make them visible. For years companies have thrown them right on the conference room wall. Other small businesses — like SalesLoft
studiopress theme spotlight: generate pro
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Focusing On Debt Consolidation Helps Startups To Be More Organized
You will lose focus and fail in organizing and running your business correctly having to continually concentrate on how you will pay your creditors every month. Slowly, these debts will grow up in volume, and a point will come when these will claim more critical than your primary business
StudioPress Theme Spotlight: Generate Pro | Responsive Web Design (RWD) and User Experience
Responsive Web Design (RWD) and User Experience
To truly assess the user experience of a responsive design, do not test your responsive designs only in the comfort of your own office, on your high-speed connection. Venture out into the wild with your smartphone— between tall buildings in a city, in interior conference rooms or basements, in
Working Memory and External Memory
It’s easy to say: “limit the working-memory burden”, but certain tasks are naturally more complex than others. How can we help users get around their working-memory limitations? In our original addition example, we cannot change the task; addition is what it is. But we can make it easier —
Ad Placement for Mobile
If possible, only display ads at the real end of content rather than between paragraphs of text. Said one user during a recent usability study, “I don't like advertisements in between. It's distracting and gives me the impression that it's the end of the article.” Of course, we often don't have
