In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re shifting our focus to food with this new StudioPress Theme: Daily Dish Pro, which is designed to make your content just as appetizing as the best meal at your favorite four-star
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
Blockchain Beyond Banking
Consider, for instance, SWIFT, a financial messaging services provider: In 2017, SWIFT launched a Proof of Concept designed to streamline cross-border payments. This is important because these payments account for nearly half of global payments. The current protocol is slow-moving, especially
Navigating Big Data’s Fake News Problem
While fake news is a problem for those who seek information online, it is a bigger problem when viewed from a big data perspective. This is because in this age, big data is the core of decision making for governments and businesses alike and when elements of bad data can no longer be sieved from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
5 Steps to Creating a UX-Design Portfolio
Quality over quantity is the best rule to follow when putting together your portfolio. Since hiring managers don’t have a lot of time to dedicate to each candidate’s portfolio, it’s best to choose a few of your best projects to showcase from your prioritized list you made in the previous
studiopress theme spotlight: generate pro
Why WSJ Mobile App Gets ** Customer Reviews
The 2-step workflow's obvious penalty is that users must pass through the 2nd screen each time they log in. However, because this is a low-security app, it should be possible to store the login credentials on the phone and log in users automatically upon subsequent uses. (A high-security app such
Brand Is Experience in the Digital Age
Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden
Help People Create Passwords That They Can Actually Remember
One of the most famous memory studies is Miller’s “Magical Number Seven” (Miller, 1956). Miller reviewed several published memory experiments and determined that, when shown lists of elements of various length, most people could roughly remember 7 (plus or minus 2) elements. But Miller’s
Beyond Usability: 3 User Experiences Reshaping Their Industries
At first, you might think that such an innovation in the field of reverse logistics should not be discussed in a UX article, but many pieces of the user experience are improved by optimizing this backend operation. A traditional UI-only solution to the problem of high demand would be to clearly
Assessing the Usability of a User Interface Standard
After a small section giving recommendations for the process of constructing usable interfaces, the standard defines requirements for menu and command oriented systems. It defines standard function key assignments (F1=help, etc.) and a standard terminology (for example, "personal code" is to be
Mobile Tables: Comparisons and Other Data Tables
On Samsung.com, comparison tables displayed all specifications, only similiarities or only differences among products, or the users’ own selection of criteria. The site used accordions to group related attributes, giving users control over what data to see at what time. The accordions also acted
studiopress theme spotlight: generate pro
Adding an Item to a Shopping Cart: Provide Clear, Persistent Feedback
In our new round of usability testing, a participant shopping on Burberry.com added a coat to her cart, noticed the overlay showing that the product had been added to her cart, and began moving her mouse over to the overlay to doublecheck that the item was the size she wanted. However, before she
Wishlists, Gift Certificates, and Gift Giving in E-Commerce
Gift-related shopping often puts greater emphasis on established e-commerce guidelines or alters their interpretation. For example, it's always been a guideline to disclose shipping & handling, sales taxes, and any other charges before you ask users for personal information. When shopping with
UX Guidelines for Recommended Content
Make personalized content discoverable by prioritizing it over generic content, such as site-wide promotions. If applicable, separate personalized recommendations into clear categories, and note the source of the data used to create the recommendations. Providing methods to interact with the
Using Prioritization Matrices to Inform UX Decisions
Prioritization charts have been used for decades in many different fields, in many different ways. Many time-management matrices are based on the Eisenhower Method, which stems from a quote attributed to Dwight D. Eisenhower: "I have two kinds of problems, the urgent and the important. The urgent
Contextual Menus: Delivering Relevant Tools for Tasks
Rather than hiding irrelevant actions, disable them so that users won’t have to try to find where menu items disappeared, nor will they have to determine how to get the system back in the proper context to reveal a specific command. Also, make sure that you include all options (instead of just
Understanding Today’s IT Hierarchy
This position involves planning and managing all IT projects across the department and those that relate to other functions and departments. They oversee the budget and track resources to stay on target with the IT strategy. The role requires a bachelor’s degree or higher in IT or computer
Why IoT Data Protection Has Become More Important than Ever
Passed in May 2018, the General Data Protection Regulation (GDPR) is an EU law designed to give users more control over their personal data – and to protect against data breach and misuse. Unlike in Europe, in the US, there is no single, national law that regulates the collection and use of
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
7 Benefits Startups get From HR in the Early Stages
Employees are the only asset which will help you to get a sustainable competitive advantage. All other resources are shared among the competitors. Even though you feel you will be good at hiring and firing and maintaining your employees, it is always suggested to hire Human resources professionals
studiopress theme spotlight: generate pro
4 Unique Growth Tactics for 2020
The answer is number two. Personalization is currently critical and will continue to be in 2020. But, how can you take it to the next level and create unique experiences for your potential clients to help you grow? By building personalized landing page campaigns. What’s is a personal landing
The Role of IT or an IT Consultant Provider for Business Growth
A business that continually has network problems or connectivity problems will lose business. An employee can’t work effectively when they don’t have the correct tools or appropriate access to the online information is lowered prices. If all of the work is managed by one IT person or
For sure, saying that page parking is characteristic of younger adults doesn’t mean that older adults don’t do it. However, we observe page parking substantially more often in user research with Millennials than with other age groups. Conversely, of course, many Millennials are power users and
Pop-ups and Adaptive Help Get A Refresh
These components aren’t new. Researchers in Human Computer Interaction have studied adaptive help systems since the late 1980s. Microsoft Office products have used small pop-up windows for their help system for years. What is new is that high-influence leaders on the web have adopted them. As
Iterative Design and Testing of Icon Usability
We clearly had to get rid of the human in this icon, and for the second color icon, we retained only the lightning and the cogwheels. Users still complained that the thunderbolt looked too much like lightning striking the machinery and destroying it. We finally decided to get rid of the references
