In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
The typical “main content plus sidebar” set up eventually gave way to the “wide content set up.” Thank goodness for the popularization of sticky elements to avoid important info getting lost. Sticky bars at the top, headers that scroll or sticky bars at the footer offer up a way to
Additionally, two unique awards are also handed out. For this hackathon, they were Customer Inspired, which recognized a project that has real potential to impact our customers in a positive way and was decided on by WP Engine’s Chief Customer Officer, Tina Dobie; and Warp Speed, a Star
The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for
3 Areas Where Blockchain Will Propel the Drone Industry Forward
A handful of technologies have dominated industry and media conversations as of late. You’d have to be living under a rock to have missed the hype around things like AI/ML, IoT, AR/VR – and more recently – blockchain. Blockchain garnered mass attention during the meteoric rise (and
4 Ways to Enter the Blockchain Industry
The Internet combined with the decentralized framework of Blockchain now allows anyone in the world to start a business. Anyone — anywhere — will be able to execute transactions securely. Before the Internet, this kind of powerful encryption was inaccessible to many small business
The Blockchain Talent Shortage May Be Nearing Its End
Developers are also thinking about the long-term future. While some recognize blockchain as a fundamental technology for almost every industry in the next several years, others are thinking about the flaws inherent in the system; for example, while blockchain works extraordinarily well for a
The Attention Economy
Certain facts of the digital economy may not change. Advertising will fund some free content for the foreseeable future, apps will compete for new users’ attention, and people will still only have so much attention to dedicate. However, designers have a choice in this economy of attention: they
studiopress theme spotlight: generate pro
Five User Requirements for Online Ads
Even though our discussion in this article has been focused on 3rd party advertising, the guidelines are equally applicable to a site’s own promotions for its own products and services. In fact, self-promotion is even more likely to generate distrust and dislike if done too aggressively, because
Empathy Mapping: The First Step in Design Thinking
Our users are complex humans. It is natural (and extremely beneficial) to see juxtaposition between quadrants. You will also encounter inconsistencies — for example, seemingly positive actions but negative quotes or emotions coming from the same user. This is when empathy maps become treasure
Dashboards: Making Charts and Graphs Easier to Understand
Due to the prevalence of people with impaired color vision, color properties such as hue or saturation are helpful as a secondary grouping cue, rather than as the main way of showing groups or categories. Shape or clear visual grouping are more reliable signals for relatedness, and using color
Wireflows: A UX Deliverable for Workflows and Apps
Wireflows are an emerging UX deliverable for documenting user workflows and complex interactions for mobile and webapps. They are well suited for representing dynamic changes on one or few pages inside an app, and work less well for capturing flows through a large number of relatively static pages
Better Link Labels: 4Ss for Encouraging Clicks
Notice that this quality of good links is last in the list. Concision is important, but it must be balanced with the other priorities (specific, sincere, substantial) in link-label writing. There is no maximum word count for links. They can be as long as they need to be to achieve those other three
Avoid security questions, because they can actually detract from security. Answers such as your mother's maiden name, pet name, where you were married, or your first car model may be matters of public record, are often stolen in data breaches, can be known to close associates, and may be
studiopress theme spotlight: generate pro
Wishlist or shopping cart? Saving products for later in ecommerce
In today’s rich ecommerce landscape, finding the right product takes time and effort. Thus, it makes sense for users to want to avoid redoing the same work. However, using the shopping cart for saving items of interest occasionally conflicts with the normal functionality of the cart, which is to
One Billion Internet Users
Looking forward, there is every reason to expect continued growth. Lower growth rates , for sure. We almost certainly won't see a second doubling to 4 billion users during the 6 years from 2011 to 2017. But it might be realistic to add another billion users during this period. The absolute
Typography Terms Cheat Sheet
Some typefaces must be purchased from a type foundry, while others are available in the public domain. When deciding between typefaces for your designs, it is important to consider whether it is web-safe or not. If a typeface is not web-safe, the text may not load as desired, which typically
Cards: UI-Component Definition
Pinterest's use of cards showcases how cards excel at grouping together heterogenous items, where each card features different types and amounts of information and, thus, occupies a different amount of vertical space. Cards include rich media (the thumbnail image), title, secondary calls-to-action
The Magnifying-Glass Icon in Search Design: Pros and Cons
And yet, some patterns emerging today break these fundamental guidelines. The magnifying-glass icon saves space, so more websites use it. It’s OK to be flexible with previous guidelines, so long as we acknowledge that the users’ needs remain unchanged. People don’t care what the search area
How To Secure Your IoT Devices And Why Should You Do It
Since 2015, when the IoT devices started to become more and more popular, the technology has been a controversial subject. Recently, the FBI released a statement through which they warned people in the entire world that these devices can be as dangerous as they are useful. Of course, we had the CIA
Hackers are Ready to Exploit Zero-Day Flaws; Companies are Slow to Act
The massive breach of credit reporting firm Equifax is often cited as an exemplary case of the threat of software vulnerabilities. The Strutshock flaw that was used in the attack was a zero-day vulnerability discovered in February 2017 and fixed in March 2017. However, the flaw remained allegedly
An Insider’s 11 Take-Aways from Companies Winning Industrial (IIoT) Cybersecurity
No matter what they’re working on, successful IIoT startups never lose sight of their customers’ primary objective: this machine cannot fail. Whatever work they’re doing to secure a system, they know that it absolutely cannot slow down or knock out industrial assets. They create a security
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Arcade City is a new peer-to-peer rideshare startup whose goal is to disrupt the disruptor. They’re taking on Uber and Lyft to cut out the middleman and protect driver rights, and they’re basing their platform on the Ethereum blockchain. Many drivers have had negative experiences using Uber
studiopress theme spotlight: generate pro
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
8 Major Legal Risks Faced By Startups
Most new ventures are the product of the combined efforts of more than one individuals. The founders who are instrumental in the inception of the new company can also cause its closure. The closure can happen in the case where the roles and responsibilities of all the co-founders have not been
StudioPress Theme Spotlight: Generate Pro | Scrolling and Attention
Scrolling and Attention
While modern webpages tend to be long and include negative space, and users may be more inclined to scroll than in the past, people still spend most of their viewing time in the top part of a page. Content prioritization is a key step in your content-planning process. Strong visual signifiers can
Nielsen's Law of Internet Bandwidth
Of course, low-end users will still have slow speeds in 2003, so high-end users' megabit access will still not sanction bloated design. Looking even further ahead, Nielsen's law does predict that the web will be 57 times faster in 10 years (2008). At that time, even low-end users will be able to
Mobile First Is NOT Mobile Only
So how is it possible that on this platform with hard-to-use navigation, the navigation is still used a lot more than on the desktop? Did the mobile sites in our sample have exceptionally good navigation designs? If you look at the individual sites, you’ll see that they were not much different
