In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
Heather’s leadership at WP Engine has been instrumental in helping the company build an enduring, predictable business, particularly after a key investment from Silver Lake last January, as well as the recent acquisition of StudioPress. Heather also heads a diverse leadership team and has
Beyond just being “compatible,” Genesis will play a big role in being Gutenberg-First. That means not only supporting the software and ideals of Gutenberg, but using them for new features. In doing so, it’s our intention to light the way for the countless agencies and developers who use
That’s where PWA (Progressive Web Apps) come in. What AMP does for landing pages, PWAs do for the rest of the website. AMP brings users in, ensuring consumers reach your landing page quickly without bouncing, while PWAs allow for immersive and complex shopping experiences that keep users on your
5 Tips for Protecting Your FinTech Data Assets
Coinbase cryptocurrency VP of Operations Dan Romero recommends disabling SMS account recovery as an additional defense against phone porting attacks. He also recommends using a coin vault and enabling two-factor authentication for sending funds off of the exchange. When it comes to discussing
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Blockchain-Based Data Security Taking Over Key Industries
This new application for blockchain technology fragments and replicates data such that cybercriminals find it practically impossible to steal or alter data. . Data engineers designed it to overcome the economic incentive for the theft of private data and end the never-ending cycle of cat and mouse
The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
Participants in both phases of the study agreed that Alpha (the auto-insurance sample whose tone profile was playful and informal – see Table 1) was friendlier than the more serious sample, Beta. (In the online survey, Alpha was rated as friendlier by a difference of 0.3 points ± 0.2 on a
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The Distribution of Users’ Computer Skills: Worse Than You Think
This is what this most-skilled group of people can do: “At this level, tasks typically require the use of both generic and more specific technology applications. Some navigation across pages and applications is required to solve the problem. The use of tools (e.g. a sort function) is required to
Store Finders: Why People Still Need Locator Links
Hallmark mobile site: Options to either ship each item to an address or to pick up in store for free, along with a link labeled Find a store, were displayed for each product shown in the shopping cart. This design made the feature discoverable. Listing the option for each item meant that users
10 Best Application UIs
But Xero might be a more interesting example, simply because it targets the traditionally dry domain of accounting. One of its main features lets users automatically reconcile bookkeeping entries with bank account transactions. As a match is made, the 2 matching entries are removed from the list of
Top 10 Application-Design Mistakes of 2008
Because I used Liste Rouge Paris as a bad example under Mistake #1a, I thought I'd play nice and use them as a good example here. The tailor offers 15 different collar styles (among many other options) for people ordering custom-designed shirts. Luckily, they also provide good defaults for each of
A Checklist for Designing Mobile Input Fields
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
6 Ways Ecommerce Sites Can Compete With Amazon
Well-designed product pages have an explicit information hierarchy that displays the most-important product information clearly at the top of the page, with secondary information being placed further down the page or within tabbed-content areas. Placing the most-useful information at the top gives
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When and How to Create Customer Journey Maps
Journey maps should always be created to support a known business goal. Maps that do not align to a business goal will not result in applicable insight. The goal could be an external issue, such as learning about a specific persona’s purchasing behaviors, or an internal issue, such as addressing
Mobile Tables: Comparisons and Other Data Tables
To compare credit cards on Citi.com, users needed to follow the instruction, Rotate your device to continue using the compare credit card feature. Once the phone was rotated, most of the screen height was dedicated to large images of the credit card, which locked in place as the user scrolled
UX Mapping Methods Compared: A Cheat Sheet
Low-fidelity maps are unpolished and often created with sticky notes in a flexible, unrefined manner. These maps are best in an early part of the process. Low fidelity means little commitment or creation effort and empowers people to collaborate, revise, and update as needed. Use sticky notes
Dropdowns: Design Guidelines
A while back, as part of a presentation on web-usability methods, we ran a small user test for the audience. When completing a registration page, our test participant had to enter her address on a form with a text field for the name of the street but a dropdown menu for the type of street (Avenue
Cards: UI-Component Definition
Seasoned UX pros may recognize the card concept as being related (both in name and in concept) to the card (or deck-of-cards) model of presenting linked information from the dawn of hypertext, in the 1990s. This model refers to splitting content into discrete pages of fixed size and is an
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Hackers are Ready to Exploit Zero-Day Flaws; Companies are Slow to Act
One only has to look at the market share of operating systems to see how resistant users are to change. Windows 7, which was released back in 2009, still accounts for over 40 percent of the market. Users chose to stick with the older version even when Microsoft offered free upgrades to Windows 10
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Standardizing “Tribal Knowledge”: It’s Time for Your Company to Grow Up
Need another reason to record best practices? Think about the amount of time employees spend duplicating each other’s efforts. In the Panopto survey, two-thirds of respondents said they spent nearly six hours each week “reinventing the wheel” — investing time and energy attempting to
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How Start-Up Chile Helps Entrepreneurs and Chile Alike
While The Intern Group has headquarters in London, UK, CEO and Co-Founder, David Lloyd, considers the contacts he made during the program among his closest friends and mentors. “Meeting with as many other Start-Up Chile companies in my generation as possible was key. Some of these people turned
JS-Kit Score: Turn Your Site into a Localized Digg
Widget provider JS-Kit has released their latest widget this morning, Score. Score adds a thumbs up/thumbs down-style ratings widget to any page content, and then aggregates the data across the entire web site into an info box that can highlight a site’s top content. It can also integrate
StudioPress Theme Spotlight: Generate Pro | The Fold Manifesto: Why the Page Fold Still Matters
The Fold Manifesto: Why the Page Fold Still Matters
We don’t go to a page, see useless and irrelevant content, and scroll out of the blind hope that something useful may be hidden 5 screens down. What we find at the top of the page helps us decide to continue scrolling, navigate to another page, try another site, or abandon the task altogether
Official Olympic Website: UI Silver - but UX DQ
Another example is even more grotesque: The site's homepage features a promotion to buy the official souvenir program for £10. So if you click this link, what would you expect? A page about the souvenir program, with a button to add it to your cart. After all, the web's one fundamental rule is
Customer-Service Information on Websites: The Hub-and-Spoke Model
Do customers call or email your support channels looking for information that can be found on your website? This behavior may be an indication that your support information is not structured or delivered appropriately and that people have trouble locating it. Remember that for every one such
