In an effort to help the WordPress community grow and prosper as well as expand and add value to the WP Engine Digital Experience platform, WP Engine recently acquired StudioPress. For our customers, this means, in addition to the Genesis framework, they’ll have access to 35 premium themes. All StudioPress themes are built using the Genesis Framework, are professionally designed, mobile-responsive, and built for seamless use, right out of the box.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate...
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for
There are so many things to love about WordCamp. The one thing that makes these events uniquely awesome is it’s inclusion of different people of all backgrounds, skills, and interests. This made for a comfortable, safe environment to truly learn and explore the open-source world of WP. Huge
What is a child theme? A child theme works in combination with the parent theme. With regards to Genesis, child themes serve as a sort of skin that can change the way a theme looks, while relying on the functionality of its parent theme (in this case, Genesis). Child themes offer users the added
Crypto Micropayments: An Exciting Future of Blockchain Transactions
The perceived potential of vending machines possessing the power to bring an air of commonality to cryptocurrencies is so great that there are plenty of companies that are preparing to bring blockchain-infused microtransactions into everyday life. One such company is GoByte – a cryptocurrency
4 Mistakes Even the Smartest People Make When Looking for a Career Change
Be sure to stay engaged with your network on a regular basis. Many job openings are never posted because people involved in the hiring process already have candidates in mind. Be the one who comes to mind by nurturing relationships with those who may be able to connect you with opportunities in the
Bringing a More Secure and Efficient Land Registry with Blockchain
Other names are entering the blockchain system. The company Corda is currently utilized in the UK for its “Digital Steet” program. The overall task of the Digital Street Program is to enhance current land registry systems in the region through digitalization. The goal is to digitize at least
Teenager’s UX: Designing for Teens
The site type influences user expectations. For example, teens expect ecommerce and brand sites to look professional, and informational sites to look simple and polished. For the latter sites, presenting interesting content in a clear manner is much more attractive than experimenting with new
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Brand Is Experience in the Digital Age
Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden
Beyond Usability: 3 User Experiences Reshaping Their Industries
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
The Anti-Mac User Interface (Don Gentner and Jakob Nielsen)
One of the most compelling aspects of computer games and some computer-based learning environments is the lack of stability that derives from dividing control between the user and the computer or even among users on networked computers [7]. This should not be surprising, because the world we live
Placeholders in Form Fields Are Harmful
On simple, frequently used forms with one or two fields, such as a search box or login form, the strain on memory is less of an issue than with complex or rarely used forms. That is because with simple, familiar forms, users can guess what they are supposed to enter. Although, on even a simple
Instructional Overlays and Coach Marks for Mobile Apps
When designing tips, coach marks, and any other types of hints for mobile applications, the main guideline to remember is to keep them as short as possible. Focus on primary user tasks or atypical interactions, and design for maximum scannability by using visuals and succinct text. Additionally
After the Buy Button in E-Commerce
I recently discussed our report on the usability of confirmation email with a marketing manager. She said that while it was interesting research, it wasn't really relevant to her marketing team because confirmation messages are sent out only after customers have placed their orders. It's
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Teenager’s UX: Designing for Teens
To gain further insight into their experiences and attitudes, we asked participants to offer stories and examples detailing how and when they used the web, and which sites they considered interesting and useful. We also solicited advice from teens on how to make websites appealing. Interviews were
Popups: 10 Problematic Trends and Alternatives
Some corporate websites link to content or applications that live on subdomains and external sites. Before users navigate away from the main site, a modal overlay appears to alert users of the impending transition. This type of popup is problematic because it overemphasizes the transition, making
Top 10 Application-Design Mistakes of 2008
When I tested some of the first Macintosh applications in the mid-1980s, users were often stumped by the empty screen that appeared when they launched, say, MacWrite. What do I do here , indeed. The first step was supposed to be to create a new document, but that command was not shown anywhere in
Storyboards Help Visualize UX Ideas
Storyboards can be a form of ideation. You can sketch out an idea of how a user may use a feature if it helps to visualize a potential experience or you want to have a better understanding of the user’s environment before starting development. Ideation storyboards should be used as a means of
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Dennys.com: This design offers obvious global navigation in addition to arrows to advance through content. In testing this site, a user never used the arrows to swipe between pages. Instead, he relied entirely on the global navigation and was able to complete all the tasks successfully. Note, too
Cybersecurity in the VA: A Pressing Problem That Demands Improvement
It would be unfair to say that the VA is sitting back and ignoring its cybersecurity issues. The truth of the matter is that they’re hard at work correcting the issues uncovered in recent FISMA audit reports. Unfortunately, this to-do list is so extensive that it’ll take years at this pace
We get Smarter with the Internet of Things (IoT) and so do Cities
One of the common technologies with a potential to improve smart city services is the big data analytics. As time goes by, digitization becomes an essential aspect of everyday life. Data collection results in an accumulation of huge data amounts and the diverse data can be used in each of the
The Internet of Things (IoT): Is your future secure?
We’re currently on the verge of the greatest human evolution possible. Where the shift is from Information Age to the Digital Age. Where intelligent devices can feel the presence of human and ask accordingly. This phenomenal shift is due to a person’s desire to create efficiency, specifically
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
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Dancing in the Co-Economy: Are you Square Dancing or Foxtrotting?
Have you ever been to a fast-moving square dance? Partners dance together, spin around a time or two, and then move onto new partners. As the dance progresses, some people return to their original partners, while others will dance once and leave the floor. If you pay attention, this resembles a
Your Swag is an Extension of Your Brand, So Don’t Neglect It
The company was founded in 2016 and has seen a massive 300% growth year over year since then. They’ve inked deals with thousands of customers including the likes of Amazon, Facebook, Google, WeWork, Netflix, and more. The startup is also backed by Uncommon Denominator, the same investors behind
StudioPress Theme Spotlight: Generate Pro | Scrolling and Attention
Scrolling and Attention
Understandably, not every page is the same length. To determine how people divide their fixations across the page (independent of how long the page is), we split the pages into 20% segments (i.e., one-fifth of each page). On general websites, more than 42% of the viewing time fell within the top
100 Million Websites
When designing a website, comply with users' expectations. In a mature system, differentiation doesn't come from a contrarian user interface. Such interfaces serve only to chase users away from a site. The Web is no longer a marvel of innovation, it's an everyday tool, and you differentiate
Top 10 Web Design Mistakes of 2002
Don't assume that people will sign up for a newsletter just because it's free. You have to tell them, right there , what they will get and how frequently it will hit their mailboxes. Also, you must provide an explicit privacy statement or an opt-in checkbox right next to the entry field. Otherwise
