Test Paper Prototypes to Save Time and Money: The Mozilla Case Study
Test Paper Prototypes to Save Time and Money The Mozilla Case Study
Test Paper Prototypes to Save Time and Money: The Mozilla Case Study
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We often advocate using a parallel and iterative design process to explore design diversity , because it produces much better user experiences. A cheap way of implementing this type of design process is rapid paper prototyping . Paper prototyping is not only efficient for progressing designs quickly and allowing designers to find their best-of-breed with minimal investment, but it is also fast, fun, and easy to learn.
In this article we show how Mozilla used paper prototyping as well as user research and data mining to quickly advance the UX-focused redesign of a major part of its website. (A previous article documented how this redesign had high return on investment.)
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Test Paper Prototypes to Save Time and Money: The Mozilla Case Study | Store Finders and Locators
Store Finders and Locators
Our initial research on store locators was conducted 18 years ago. Our subsequent studies have found that the majority of our initial findings have remained stable, though many of our guidelines have been updated to reflect modern design trends and developments, as well as changes in user behavior
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The user's sponsored link clicks were disappointing from an advertiser's standpoint: she wasn't looking to buy on their sites, merely to look at the information they provided. For example, after having identified several possible projectors, the user wanted to estimate total cost of ownership by
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