Test Paper Prototypes to Save Time and Money: The Mozilla Case Study
Test Paper Prototypes to Save Time and Money The Mozilla Case Study
Test Paper Prototypes to Save Time and Money: The Mozilla Case Study
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We often advocate using a parallel and iterative design process to explore design diversity , because it produces much better user experiences. A cheap way of implementing this type of design process is rapid paper prototyping . Paper prototyping is not only efficient for progressing designs quickly and allowing designers to find their best-of-breed with minimal investment, but it is also fast, fun, and easy to learn.
In this article we show how Mozilla used paper prototyping as well as user research and data mining to quickly advance the UX-focused redesign of a major part of its website. (A previous article documented how this redesign had high return on investment.)
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Brand Is Experience in the Digital Age
As his pillaging continued and Blackbeard grew in craftiness, he realized it would be prudent to extend the essence of his menacing nature from afar. He devised a tool to extend his message — an early version of the skull-and-crossbones pirate flag we all know well today. The flag served as
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Browser and GUI Chrome
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Brand Is Experience in the Digital Age
Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden
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Beyond Usability: 3 User Experiences Reshaping Their Industries
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Direct Manipulation: Definition
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Comparison Tables for Products, Services, and Features
To narrow down the number of alternatives to a manageable one, they usually use one hard criterion that outweighs any other considerations. For example, a user looking to buy a new car might filter out all the cars that are more expensive than that $20,000, even though some of them may be
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Communicating Ecommerce Discounts and Promotions
For minimum-spend promotions, sites should tell users exactly how much more they need to spend to qualify for the offer. Lake Champlain Chocolates’ cart page correctly alerted users that When your subtotal reaches $95.00, you will receive an 8-piece Chocolates of Vermont as our gift! However, it
Why User Interviews Fail
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How to Put Big Data’s Superpowers to Work for Marketing
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Do You Have What it Takes to Be a Miserable Entrepreneur?
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Test Paper Prototypes to Save Time and Money: The Mozilla Case Study | Website Response Times
Website Response Times
In a recent study for our work on Brand as Experience (now a full-day training course on branding and UX), we asked users what they thought about various websites they had used in the past. So, their responses were based not on immediate use (as in normal usability studies), but on whatever past
This pattern is sometimes known as an “exit-intent popup,” an “exit popup,” or an “exit modal” (in an attempt to disassociate this pattern with the reviled word “popup," which is tainted by being the #1 most-hated advertising technique). These popups lurk unseen until the user starts
University Websites: Top 10 Design Guidelines
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