Attention is one of the most valuable resources of the digital age. For most of human history, access to information was limited. Centuries ago many people could not read and education was a luxury. Today we have access to information on a massive scale. Facts, literature, and art are available (often for free) to anyone with an internet connection.
We are presented with a wealth of information, but we have the same amount of mental processing power as we have always had. The number of minutes has also stayed exactly the same in every day. Today attention, not information, is the limiting factor.
The distinction here is an important one, and goes well beyond the narrow view of qualitative as “open ended” as in an open-ended survey question. Rather, studies that are qualitative in nature generate data about behaviors or attitudes based on observing them directly, whereas in quantitative
Glow Baby: (Left) Tapping the X icon in a running-timer view dismissed the view without canceling the timer, and thus, allowed the user to continue using the app to log other types of events, participate in the community discussions, read articles, and so on. (Middle) The status for the running
Answer the users’ most basic questions first: why the product is relevant, how the product or service works at a high level (for example, on a How It Works page). List responses to frequently asked questions about pricing, features, or ongoing post-purchase support. Offering something of value
Developers Set to Use Bear Market as an Opportunity to Accelerate Ethereum Upgrades
The overriding feeling that permeated the various meetings at the Prague conference was that this is not a time for inactivity, and Ethereum essentially needs to accelerate out of this tailspin. According to many developers, the best way to do that is to build on its early success in the field of
Can Blockchain and Cryptocurrencies Alone Save $2 Trillion in Preventing Cybercrime?
It’s through smart contracts that transactions can be made whilst their details can be kept both transparent and secure. Writing about their new smart contracts-based Ethereum trading platform, Confideal stated: “To put it simply, code is not law, but smart contracts created on a platform
The Blockchain Talent Shortage May Be Nearing Its End
As mentioned previously, the blockchain isn’t perfect. It isn’t as scalable as other technologies, and it may not last forever as our standard for secure, decentralized exchanges. But in the past several years, it has proven that it’s much, much more than just a gimmick for cryptocurrency
Brand Vocabulary in the Context of UX: Key Terms Defined
With the first, more meaningful definition of Brand in mind, we’ve compiled and defined the concepts that comprise an organization’s brand framework—those concepts that must be defined and understood on a company-wide level in order for an organization to provide a consistent brand experience
the attention economy
Cognitive Maps, Mind Maps, and Concept Maps: Definitions
Taking fuzzy, abstract concepts and making them tangible enhance team communication and creates common ground. It’s also make it easy for a team member to immediately spot something on the map and say, “that’s not right.” Maybe your colleague is right, and something wasn’t captured
Beyond Usability: 3 User Experiences Reshaping Their Industries
Airbnb makes it easy to satisfy the needs of these travelers by connecting them with owners who want to make an extra dollar by renting out their property. Before Airbnb, sites such as Home Away and property-management agencies used to connect owners with interested renters, but these were focused
Beyond Usability: 3 User Experiences Reshaping Their Industries
It used to be that you would buy two or three nice outfits to have in your wardrobe and would rotate them for special events. But in today’s era, with social media like Instagram, Facebook, and Snapchat, all your friends will see what you wear, whether they go to the same event or not. And even
Customization vs. Personalization in the User Experience
The main goal of personalization is to deliver content and functionality that matches specific user needs or interests, with no effort from the targeted users. The system profiles the user and adjusts the interface according to that profile. Personalization may deliver or emphasize particular
Date-Input Form Fields: UX Design Guidelines
In some cases, users will have only few date choices. For example, Google Express, an online shopping service, makes it possible for customers to order groceries online and schedule a delivery time. Rather than offering blank date fields or a calendar picker of limitless options, Google Express
5 Strategies for Presenting UX Remotely
Following these 5 general tips will improve your remote presentations. However, the best way to achieve success is to test and iterate: our presentation methods need to be tested and iterated upon just like the products we design. Zig Ziglar said “maybe you don't hold the title of salesperson
the attention economy
Contextual Menus: Delivering Relevant Tools for Tasks
Submenus triggered from contextual menus can easily disappear if the cursor moves away from the primary list item or if the user accidentally clicks outside of the contextual menu. If a submenu is needed, make sure that none of its options open yet another level of submenus and don’t overload it
In the previous example, Invisionapp would be better off keeping the title of the blog post on the tab at all times. For users conducting research on a particular topic, this tab may be one of many that they intend to read over time. The best reminder to return to the tab is the actual page title
WP Engine Culture Recognized at Greater Austin Business Awards
The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for
StudioPress Theme Spotlight: New Breakthrough Pro
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re extra excited to bring you this new StudioPress Theme: Breakthrough Pro, which is the first new theme to be launched since our acquisition of StudioPress in June. Breakthrough Pro
Mobile's New Power Couple: PWA and AMP
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for
Businesses Broke Ground on Blockchain. What Can Civic Groups Learn?
Sweden seems to be modeling that same approach in its electoral application of blockchain. This past summer, the Swedish municipality of Zug put blockchain-based voting to the test. Although Swiss media hailed the experiment a success in terms of administration and voter privacy, Zug officials
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Data Legislation Is Coming. Can You Get Compliant?
The aforementioned Senate hearing was just the most recent time that companies like Google and Microsoft have had to appear before Congress. Thus far legislators have taken a hands-off approach to data protection, but that position is quickly changing. As more of life has shifted online, the issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
the attention economy
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
The Attention Economy | Ad Placement for Mobile
Ad Placement for Mobile
An additional benefit to the sticky-container treatment is that the ad is still readily available to users once they finish their task. While the user is focused on completing an activity or researching a topic, ads will be ignored because they aren't part of the goal. Assuming the advertisement is
Without the true page title, people are left with no clues for the content of the tab. Users often keep frequently visited pages such as Facebook or news websites open throughout the day in order to revisit them and check for updates. Users who are shopping or conducting research may be parked on
Comparison Tables for Products, Services, and Features
The biggest problem with most comparison tables isn’t a design problem, it’s a content problem. When attribute information is missing, incomplete, or inconsistent across similar offerings, otherwise handy comparison tables quickly become useless. This is especially problematic for dynamic
