The LayerCake Pattern of Scanning Content on the Web

The Layer-Cake Pattern of Scanning Content on the Web
The Layer-Cake Pattern of Scanning Content on the Web

 

People don’t usually read every word on a webpage, in an app, or even in an article or text passage. Instead, they often scan — because their experience with many websites has taught them that scanning can deliver almost the same value (that is, amount of information) with significant less time and effort.  (Recall that people are naturally efficient and attempt to put in the least possible work for achieving their goal.)

The way in which the page is organized visually plays a big role in how people scan its content. If the page layout allows users to quickly identify the essential information that is relevant to their needs,...






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