The Mobile Checkout Experience

The Mobile Checkout Experience
The Mobile Checkout Experience

In ecommerce design, the checkout path is one of the most highly scrutinized parts of the user journey. And rightfully so: it directly influences brand perception, propensity for return visits, and an organization’s ability to drive revenue online. With more and more users shopping on smartphones, it’s imperative to design a mobile checkout flow that not only follows the best practices for ecommerce user experience, but is also optimized for the capabilities and constraints of mobile devices.

In this article, we’ll use findings from our recent research for the fourth edition of the Ecommerce User Experience report series to outline and discuss some of the most important design guidelines for...






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