The Most Hated Online Advertising Techniques

The Most Hated Online Advertising Techniques
The Most Hated Online Advertising Techniques

In 2004, we wrote about the most hated advertising techniques based on research conducted by Christian Rohrer and John Boyd. Online advertising has changed significantly since then, giving us plenty of new formats to test and new questions to ask. With that, we decided to run a study to determine which advertising techniques are most disruptive and detrimental for the modern user experience.

Methodology

We conducted a survey with 452 adult respondents from the United States who were not employed in an IT- or marketing-related industry. In this survey, participants were shown 23 wireframes corresponding to different types of advertisements and rated how much they disliked them on a scale...






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The Most Hated Online Advertising Techniques | Top 10 Mistakes in Web Design

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