The New Ecommerce User Experience Changes in Users Expectations

The New Ecommerce User Experience: Changes in Users’ Expectations
The New Ecommerce User Experience: Changes in Users’ Expectations

We began researching ecommerce websites back in the year 2000, during the dot-com bubble. Since then, we have continued to research ecommerce usability and the customer experience. 

For the fourth edition of our Ecommerce User Experience report series, a team of 7 NN/g researchers conducted a large-scale, lab-based usability study including 63 defined test activities across 49 unique business-to-consumer (B2C) ecommerce websites. A total of 16 users participated, and each was given a subset of the 63 test tasks. In addition to this large, lab-based study, researchers also conducted many smaller, more targeted research studies in order to update and evolve each of the 11 topical ecommerce reports included in...






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