The Open Data Initiatives Benefits Go Far Beyond Improved Customer Intelligence

The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence

Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile.

This past September, Microsoft, SAP, and Adobe announced they’re taking on that unglamorous challenge with their Open Data Initiative. In what’s widely seen as a challenge to Salesforce’s dominance of the customer relationship management market, the three tech giants are partnering on a one-stop model that exchanges and enriches customer data between previously siloed systems.

“Microsoft, Adobe and SAP understand the customer experience is no longer a sales management conversation,” SAP CEO Bill McDermott said in a joint press release. “CEOs are breaking down the silos of the...






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The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence | Fight Against “Right-Rail Blindness”

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