The Same Link Twice on the Same Page Do Duplicates Help or Hurt

The Same Link Twice on the Same Page: Do Duplicates Help or Hurt?
The Same Link Twice on the Same Page: Do Duplicates Help or Hurt?

A question I get asked frequently at UX conferences is whether to provide multiple links to the same content (from the same page). The answer is generally no. While the intent is good, the long-term outcome is not what you might expect. In many situations, it’s better to streamline your interface with few clear choices than to offer more links intended to capture a broader audience.

Why You May Think Redundant Links on the Same Page Are a Good Idea

There are many reasons why organizations might want to show duplicate links on the same page. Here are some common motivations:

  • Provide safety nets: If people don’t notice the link...





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