A simple, easy-to-use search tool is critical for a successful ecommerce site. If people can’t find your products, they can’t buy them. A bad in-site search can frustrate users enough to make them abandon you for a competitor.
We recently conducted extensive research on a wide variety of ecommerce sites, looking at different factors that contribute to a positive online-shopping experience. In-site search was an area of special focus for that study. We found that, since our two previous in-depth studies in 2000 and 2011, the landscape of ecommerce search has changed dramatically.
We conducted three studies, each examining many components of ecommerce sites, including search. The studies involved...