Tips for Better Product Descriptions on Websites

Tips for Better Product Descriptions on Websites
Tips for Better Product Descriptions on Websites

As we’ve said before, the first law of e-commerce is that if the user cannot find the product, then the user cannot buy it. But finding relevant product pages is only the first step down the purchase funnel. While many sites have improved their information architecture and navigation, many product pages are still dismal.

Product pages need to do more than provide an image, a cursory product description, and an Add to cart button: they need to sell the product . To do so, product pages must convince or assure users that this is the item that meets their needs. Yet many product pages fail to do this.

When users...






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Tips for Better Product Descriptions on Websites | Design Thinking 101

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