As the Web grows, websites continue to come up with ways to annoy users. Following are ten design mistakes that were particularly good at punishing users and costing site owners business in 2002.
|1. No Prices No B2C ecommerce site would make this mistake, but it’s rife in B2B, where most “enterprise solutions” are presented so that you can’t tell whether they are suited for 100 people or 100,000 people. Price is the most specific piece of info customers use to understand the nature of an offering, and not providing it makes people feel lost and reduces their understanding of a product line. We have miles of videotape of users...|