Transactional Email and Confirmation Messages

Transactional Email and Confirmation Messages

Email is one of a website’s most powerful tools for strengthening customer service and increasing user confidence and trust in both the site and the company. Confirmation messages and transactional email can complete the user experience . They do this by reaching out to customers in ways that are otherwise impossible for websites, which must sit and await the user’s approach.

For email to fulfill its potential, however, messages must be designed for optimal usability.  They must have a user interface that both works in a crowded inbox and accounts for most people’s typically hectic approach to reading mail.

Unfortunately, most companies don’t seem to view email creation as a...


Transactional Email and Confirmation Messages | Customer-Service Information on Websites: The Hub-and-Spoke Model

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