“Group ideation just doesn’t work.”
That’s a common complaint I hear from digital-product teams — no matter how hard they try, they can’t get useful, effective UX ideas from collaboration. Often, in cases like these, design direction ends up being handed down from executives, or the designers resort to isolated, solo work.
Don’t get me wrong: individual ideation is extremely valuable. But when 100% of your ideation is being done alone, your team misses out on big opportunities.
In our survey of UX professionals on their ideation habits, we found that 66% of UX professionals feel that working in groups is better for producing high-quality design ideas. In particular, the...