Trustworthiness in Web Design 4 Credibility Factors

Trustworthiness in Web Design: 4 Credibility Factors
Trustworthiness in Web Design: 4 Credibility Factors

While in Singapore for our UX Conference, we conducted a usability study to investigate major differences between how Western and Asian cultures evaluate websites — and, by extension, businesses. While there were some interesting cultural nuances, the basic factors used to weigh site trustworthiness were the same , regardless of location and culture.

In 1999 Jakob Nielsen listed 4 ways in which a website can communicate trustworthiness : design quality, up-front disclosure, comprehensive and current content, and connection to the rest of the web. In our study, we observed that these very same factors continue to influence users. This is yet another example of the durability of usability guidelines: although...






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Trustworthiness in Web Design: 4 Credibility Factors | Give Thanks for Good UX

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