Trustworthiness in Web Design: 4 Credibility Factors
Trustworthiness in Web Design 4 Credibility Factors
Trustworthiness in Web Design: 4 Credibility Factors
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While in Singapore for our UX Conference, we conducted a usability study to investigate major differences between how Western and Asian cultures evaluate websites — and, by extension, businesses. While there were some interesting cultural nuances, the basic factors used to weigh site trustworthiness were the same , regardless of location and culture.
In 1999 Jakob Nielsen listed 4 ways in which a website can communicate trustworthiness : design quality, up-front disclosure, comprehensive and current content, and connection to the rest of the web. In our study, we observed that these very same factors continue to influence users. This is yet another example of the durability of usability guidelines: although...
Quality over quantity is the best rule to follow when putting together your portfolio. Since hiring managers don’t have a lot of time to dedicate to each candidate’s portfolio, it’s best to choose a few of your best projects to showcase from your prioritized list you made in the previous
One of usability’s most hard-earned lessons is that you are not the user. This is why it’s a disaster to guess at the users’ needs. Since designers are so different from the majority of the target audience, it’s not just irrelevant what you like or what you think is easy to use — it’s
For example, if incorporating user feedback is a UX task that doesn’t happen until the end of a sprint, the corresponding development task may roll over into the next sprint, which would carry the entire backlog item over as well. Multiple Backlogs The last backlog model is to maintain multiple
Blockchain Metrics Will Add Transparency to Investing and Better Inform Investors
The absence of meaningful investment data is a more significant issue in newer markets, and in the cryptocurrency market there are widely reported cases of wash trading and manufactured transaction volume on a startling number of exchanges. In cases such as these, it becomes virtually impossible to
JS-Kit Score: Turn Your Site into a Localized Digg
Widget provider JS-Kit has released their latest widget this morning, Score. Score adds a thumbs up/thumbs down-style ratings widget to any page content, and then aggregates the data across the entire web site into an info box that can highlight a site’s top content. It can also integrate
Stop Focusing on Cryptocurrencies Problems. Consider its Future.
People remembered the big bitcoin crash early in 2018, and they’re now wary of thinly veiled cash grabs hidden behind initial coin offerings (ICOs). Businesses seem to have followed suit. With last year’s market collapse, large companies that previously dipped their toes into the
Beyond Usability: 3 User Experiences Reshaping Their Industries
Why are we willing to sleep in strangers’ beds, or conversely, let strangers into our homes? We do so because Airbnb has established a trusted, secure, and easy to use customer experience. Similar to Rent the Runway, Airbnb is a player in the growing “sharing” economy. The peer-to-peer online
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Indicators, Validations, and Notifications: Pick the Correct Communication Option
Mint.com used an indicator together with a notification to communicate that an account needed attention. The warning indicator (1) appeared in close proximity to the summary of the account that needed attention, while the notification (2) appeared in the central area of the page with other
Wireflows: A UX Deliverable for Workflows and Apps
Wireframes are a great way of showing layout, but they don't describe interaction well, and they are especially poor at documenting the layout of digital products that have a lot of dynamic content, such as mobile apps or webapps. Wireframes are most useful when documenting websites (or other
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
The more important a decision is, the more imperative it is to get educated votes. Give participants time ahead of the voting session to do their research. For example, if developers will vote on technical feasibility, they should have time to dig into APIs or existing code before casting their
6 Ways Ecommerce Sites Can Compete With Amazon
The specialty experience with Indochino doesn’t stop after the order is placed either, the high quality packaging and unboxing experience extend this element into the customer’s home as well. One Indochino shopper said he had researched the suit he was interested in online and explored the
Why User Interviews Fail
First, pilot your interview guide on yourself to learn how you would answer the questions in your interview guide. Even asking yourself your own questions might make it clear that some of your questions don’t work. Second, before you run your interviews with lots of users, recruit one user for a
StudioPress Theme Spotlight: Altitude Pro .
What is a child theme? A child theme works in combination with the parent theme. With regards to Genesis, child themes serve as a sort of skin that can change the way a theme looks, while relying on the functionality of its parent theme (in this case, Genesis). Child themes offer users the added
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Fortune Names WP Engine a Best Place to Work in 2018 .
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
Bringing Array Themes into the WP Engine Family
We’re excited about all of these developments—the new styles we’ll be incorporating into future Genesis themes, the added ease and functionality we’ll be able to provide for Gutenberg, and the addition of Mike and John to our team. But most of all, we’re looking forward to the
The Most Hated Online Advertising Techniques
Of the 330 open-ended responses, 232 were qualified responses which were coded to indicate the ad attribute that the participant mentioned (e.g., obstructed content, animated ad) and the affect expressed by the comment (e.g., positive, negative). For example, if a participant indicated she
When and How to Create Customer Journey Maps
Don’t expect to get “buy-in” and foster interest in your journey map by simply sending a lovely graphic as an email attachment. Make it a living interactive document that people can be a part of. Bring up your story in meetings and conversations to promote a narrative that others believe in
The Role of Enhancement in Web Design
Enhancements that become standards are an ideal, gentle route for innovations in user-interface design. If you are thinking to introduce a new feature, start by providing it as an enhancement. But beware, the road from enhancement to standard is full of temptations, and it’s easy for a smart UI
4 Reasons Behind Slow Adoption of IoT
When it comes to the Internet of Things, there is a lack of small business case studies, which are the key aspect that would influence other businesses to move towards a more digitalized world. Given the fact that people don’t have enough stories to tell about great IoT project, and there’s a
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
8 Things Every Business Should Know About Data Recovery
The frequency of backup must be based on data criticality and affordability. And there’s no debate on whether you should create and maintain a regular backup. The point is when and how. You should backup business database nightly. But in case some data is lost in between the backup cycle, use
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
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7 Critical Time Management Skills to Boost Your Productivity
Taking the last tip a step further, when expending serious brainpower, eliminate distractions from your environment. Log out of your email (or pause your inbox using a tool like Boomerang), turn off your phone, close your office door — whatever you have to do to keep your brain from losing focus
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Trustworthiness in Web Design: 4 Credibility Factors | Working Memory and External Memory
Working Memory and External Memory
A typical example of web task involving a high working-memory burden is item comparison: the user has to weigh in the pros and cons of several alternatives and choose the best. Whether comparing hotels, shoes, or insurance plans, comparison involves remembering the available options and deciding
Beyond Blue Links: Making Clickable Elements Recognizable
With that said, the flat-design trend (a style of interface design that emphasizes 2-D flat illustrations and is well exemplified by iOS 7 and Windows 8) has some website designers taking the minimalist approach to the extreme. The idea behind flat design is to simplify the interface. However
Do Government Agencies and Non-Profits Get ROI From Usability?
It is possible to make hard-nosed economic arguments for some parts of non-commercial websites. Anytime a site collects money — even if it's for opera tickets, research reports, or continuing education seminars — it can get more money by increasing conversion rates. Higher conversion rates are
