Trustworthiness in Web Design: 4 Credibility Factors
Trustworthiness in Web Design 4 Credibility Factors
Trustworthiness in Web Design: 4 Credibility Factors
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While in Singapore for our UX Conference, we conducted a usability study to investigate major differences between how Western and Asian cultures evaluate websites — and, by extension, businesses. While there were some interesting cultural nuances, the basic factors used to weigh site trustworthiness were the same , regardless of location and culture.
In 1999 Jakob Nielsen listed 4 ways in which a website can communicate trustworthiness : design quality, up-front disclosure, comprehensive and current content, and connection to the rest of the web. In our study, we observed that these very same factors continue to influence users. This is yet another example of the durability of usability guidelines: although...
In UX, sympathy is limited to acknowledging that users are going through a difficult scenario, task, or journey. If we are sympathetic to our users, it does not mean that we put ourselves in their shoes and feel their pain or annoyance. For example, when we’re designing an accessible website for
At first, you might think that such an innovation in the field of reverse logistics should not be discussed in a UX article, but many pieces of the user experience are improved by optimizing this backend operation. A traditional UI-only solution to the problem of high demand would be to clearly
When approaching a problem or project, designers should be able to break Brand down into core components that inform design decisions. (However, this is admittedly often difficult, because Brand often starts and stops as a presentation deck in a board room, with only logos and guidelines made
AI and Blockchain Tech Are The Future of Successful Trading
As the amount of data on these digital currencies continues to pile up, crypto-traders are finding it hard to find investment insights manually. This has prompted the emergence of AI and Machine Learning driven solutions. The application of computer algorithms driven by AI and Machine Learning to
Crypto Micropayments: An Exciting Future of Blockchain Transactions
There are plenty of transactions that occur which could benefit from the security and speed of blockchain, from making secure in-store purchases and the buying of tickets to events like sports matches and concerts. Blockchain also gives us a much-needed layer of confidence in keeping age-restricted
Is Bitcoin Accelerating Our Global Warming?
Bitcoin is not the only crypto out in the world today. It is just the most popular one when compared to the rest. There are plenty of more crypto types that require far less energy and less complex equations to solve. In its current state, Bitcoin mining is slowly but surely proving harmful to the
Progress Indicators Make a Slow System Less Insufferable
Sadly, many websites and other computer systems take the opposite approach and don’t show any feedback until they’re completely done processing the user’s input and can display the final answer. This creates a great deal of anxiety as the user is uncertain as to whether the computer even
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Layered Interaction Analysis of Direct Manipulation (Jakob Nielsen)
The communication principle in the layered protocol model. A communication on level i of the model (indicated by the gray arrow) is realized by an exchange of information on level i-1 . Both the user and the computer will have to translate between the two levels as indicated by the vertical arrows
Top 10 Application-Design Mistakes
It’s really rare for icons to stand on their own, with most users able to understand them immediately. Even icons that might seem universal (such as the hamburger menu) are not as familiar to users as most UX practitioners would expect. It gets much worse if your application has icons that are
Seamlessness in the Omnichannel User Experience
One participant in our research study purchased a baby swing from Walmart.com and chose to pick it up in the store. However, at the store, the barcode received through email could not be scanned. Later, after discovering that the swing was broken, she attempted to return it to the store, but the
How to Display Taxes, Fees, and Shipping Charges on Ecommerce Sites
Pottery Barn’s oversized-product page (left) mentioned a delivery fee, but the popover gave no estimate or additional information. It was difficult to get an actual number for this cost without going all the way through checkout. Additional surcharge information further down the page (right) was
6 Ways Ecommerce Sites Can Compete With Amazon
Because of the rapid growth of Amazon’s retail platform and the sheer volume of products sold via its 3rd party marketplace, Amazon struggles to keep counterfeit products and fake reviews out of its marketplace. Users have become wary about the legitimacy of products and reviews on the web
Service Design 101
Why do we need to care about service design and the “experience of the employee” as UX Designers? An organization’s backstage processes (how we do things internally) have as much, if not more, impact on the overall user experience as the visible points of interaction that users encounter. If
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User Intent Affects Filter Design
Note that the main problem here is, again, failing to recognize the user intent — namely that the user is still engaged with the filters area. The same techniques that we describe in the first section of the article can be successfully applied to determine whether it’s safe to scroll up or
Hamburger Menus and Hidden Navigation Hurt UX Metrics
Mobile pages tend to require more scrolling, have less content visible above the fold, and sometimes be slower to load, so people may resort to using a menu instead of looking on the page and exploring whether there is any content that matches their interest. On the desktop, page-load speeds are
A Look Back at the WP Engine London Summit .
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
WP Engine Sales and Customer Service Teams Recognized at The Stevie Awards
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
WP Engine's London Office Recognised as a Great Place to Work
In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
2 Billion Downloads Later, Apple’s App Store is Still Going Strong
It would be nice if Apple gave us a better breakdown of the kinds of apps it actually delivers (free vs. paid, games vs. utilities, etc.). This kind of transparency is obviously not in Apple’s DNA, so we depend on data from third-party services like AdMob for this information. According to
29% of Internet Users Have Bought Things From Spam Email?? Say It Aint So!
The announcement of the study concludes with these funny lines, from Anstis again: “The other way to look at this situation is from a spammer’s perspective. There are approximately 250 million people out there who are interested in these kinds of products and have made purchases from
Understanding Today’s IT Hierarchy
This position involves planning and managing all IT projects across the department and those that relate to other functions and departments. They oversee the budget and track resources to stay on target with the IT strategy. The role requires a bachelor’s degree or higher in IT or computer
Start-ups and International Talent
On that note, recently Nat Torkington from O’Reilly set up a Google Group for New Zealand Web 2.0 people, called NZ 2.0. Ironically this was instigated after Silicon Valley’s Mike Arrington referred a local kiwi company to me, which led me to send a group email to a bunch of kiwis
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How to File an International Trademark When You’re Ready to Take Your Business Global
For many businesses, their brand is their most valuable asset. Through a few judicious steps in seeking trademark protection you can ensure that your company brand is secured and flourishes with the international growth of your business in global markets. You can learn more about trademarks and
Argentina is Stepping-Up as a Country of Web Developers
Argentina may not be the most prosperous nation in Latin America, but it certainly makes up for it in other ways – particularly in its technology sector. With a new government that’s focused on investment and growth, startups in Argentina are on the rise, the next generation of new
Trustworthiness in Web Design: 4 Credibility Factors | Customer-Service Information on Websites: The Hub-and-Spoke Model
Customer-Service Information on Websites: The Hub-and-Spoke Model
The Customer Service page should always be present. FAQ and Contact Us are not required, but can be helpful. In any case, because users see them as general help pages, these pages should be presented at the same level in the information hierarchy and should deliver the expected experience — as
Why Frames Suck (Most of the Time)
In the long term, we will need a richer model for hypertext nodes on the web than can be supported by frames. For example, composite nodes, typed nodes, hierarchical nesting of nodes, nodes with different views, and nodes with actions that influence other nodes are all ideas that have been explored
Finally Progress in Internet Client Design
I also find it strange that there is little visual integration between the video area and the interaction area. The anchors could easily point over to the other area to draw the user's attention to things to click on or surveys to answer (in a personal email, one of the anchors told me that they
