Typography is a key component in almost every digital experience. However, its complexity and industry-specific language makes it a common source of misalignment and confusion. You don’t have to be a typography expert to design digital interfaces, but it’s important to know some of these terms in order to have meaningful conversations with others on your team. Communicating clearly with team members about typography can help teams:
- increase legibility (and therefore usability) of an interface,
- improve visual polish and professional appearance,
- create a more consistent brand identity, and
- cut down on costly revisions and iterations.
Here is a list of terms we have selected based on how commonly they are...