University Websites Top 10 Design Guidelines

University Websites: Top 10 Design Guidelines
University Websites: Top 10 Design Guidelines

Universities that prioritize a good user experience leverage the website to contribute to larger institutional goals and see a clear return on investment. Based on our usability testing, the guidelines in this article can substantially improve the user experience on most college and university sites. The sad conclusion from our research is that most of these sites rank far below the usability levels expected on today’s Internet.

User Research

In preparation for our report on university websites, we tested 57 university sites with 33 users (aged 16 to 68) in the United States, Canada, UK, and Taiwan. We recruited prospective students, both undergraduate and graduate, as well as parents of...






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