Nielsen’s Law of Internet Bandwidth

Starting about 2003, high-end users will have speeds corresponding to a personal T–1 line (1.5 Mbps). This will allow them to download pages in less than a second, meaning that they will be able to navigate the web freely. The user experience will become radically more gratifying with subsecond response times. Of course, low-end users will still have slow speeds in 2003, so high-end users’ megabit access will still not sanction bloated design. Looking even further ahead, Nielsen’s law does predict that the web will be 57 times faster in 10 years (2008). At that time, even low-end users will

Nielsen’s Law of Internet Bandwidth
Better Link Labels: 4Ss for Encouraging Clicks

The CONTACT labels on Africa Odyssey’s site accurately communicate what the user will find when clicking the button. When links set expectations that aren’t met, they slowly corrode the user’s trust in the site and the organization it represents. Wasted clicks rapidly make users cut their click budget for your site or even leave your site. Substantial Remember that users scan rather than reading the UI in its entirety. We know from eyetracking research that people tend to pay more attention to salient elements — links that are styled differently (as they should be) from the static

Better Link Labels: 4Ss for Encouraging Clicks
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

Designing a product without understanding your users is like packing for a trip without considering your destination — both may end in an unpleasant surprise that could have been avoided with a little forethought. The exact same principle applies to design. Ensuring our users have a great experience doesn’t necessarily mean we need to define everything about them. But we do need to define a lot about the trip they’re about to embark on: what activities will they be doing, and what content and features will they need to make those activities successful and enjoyable? Testing with Anyone

‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
Design Thinking 101

Scalability — Think Bigger The packaged and accessible nature of design thinking makes it scalable. Organizations previously unable to shift their way of thinking now have a guide that can be comprehended regardless of expertise, mitigating the range of design talent while increasing the probability of success. This doesn’t just apply to traditional “designery” topics such as product design, but to a variety of societal, environmental, and economical issues. Design thinking is simple enough to be practiced at a range of scopes; even tough, undefined problems that might otherwise be

Design Thinking 101
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface

So, if people end up doing the same task faster, it’s good, right? Well, it would be if this solution was guaranteed to work correctly in all circumstances. In fact, Tesla warns against relying solely on lane assist for lane changes. Even barring sensor errors (which are more common than one would expect), it can be challenging to interpret the displayed information correctly. The problem is that the user may not recognize to what lane the lane-assist cues apply. To understand why, imagine that you are driving on a three-lane road and you want to switch lanes from the rightmost lane to the

Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface



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