Nielsen’s Law of Internet Bandwidth

Starting about 2003, high-end users will have speeds corresponding to a personal T–1 line (1.5 Mbps). This will allow them to download pages in less than a second, meaning that they will be able to navigate the web freely. The user experience will become radically more gratifying with subsecond response times. Of course, low-end users will still have slow speeds in 2003, so high-end users’ megabit access will still not sanction bloated design. Looking even further ahead, Nielsen’s law does predict that the web will be 57 times faster in 10 years (2008). At that time, even low-end users will

Nielsen’s Law of Internet Bandwidth
Better Link Labels: 4Ss for Encouraging Clicks

The CONTACT labels on Africa Odyssey’s site accurately communicate what the user will find when clicking the button. When links set expectations that aren’t met, they slowly corrode the user’s trust in the site and the organization it represents. Wasted clicks rapidly make users cut their click budget for your site or even leave your site. Substantial Remember that users scan rather than reading the UI in its entirety. We know from eyetracking research that people tend to pay more attention to salient elements — links that are styled differently (as they should be) from the static

Better Link Labels: 4Ss for Encouraging Clicks
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

Designing a product without understanding your users is like packing for a trip without considering your destination — both may end in an unpleasant surprise that could have been avoided with a little forethought. The exact same principle applies to design. Ensuring our users have a great experience doesn’t necessarily mean we need to define everything about them. But we do need to define a lot about the trip they’re about to embark on: what activities will they be doing, and what content and features will they need to make those activities successful and enjoyable? Testing with Anyone

‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
Design Thinking 101

History of Design Thinking It is a common misconception that design thinking is new. Design has been practiced for ages: monuments, bridges, automobiles, subway systems are all end-products of design processes. Throughout history, good designers have applied a human-centric creative process to build meaningful and effective solutions. In the early 1900’s husband and wife designers Charles and Ray Eames practiced “learning by doing,” exploring a range of needs and constraints before designing their Eames chairs, which continue to be in production even now, seventy years later. 1960’s

Design Thinking 101
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface

This example points out an important dilemma that car designers and manufacturers face today. New features such as autopilot (or self-driving), lane assist, collision detection and so on have the potential to replace well-learned, traditional driver behaviors such as looking over the shoulder or checking the mirrors that we used to rely on. If these features are functional and using them is are easier than performing the gestures and actions that we learned in driving school, then they will replace those actions (we are creatures of minimum effort: we always take the solution that requires

Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface



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