Nielsen’s Law of Internet Bandwidth

Starting about 2003, high-end users will have speeds corresponding to a personal T–1 line (1.5 Mbps). This will allow them to download pages in less than a second, meaning that they will be able to navigate the web freely. The user experience will become radically more gratifying with subsecond response times. Of course, low-end users will still have slow speeds in 2003, so high-end users’ megabit access will still not sanction bloated design. Looking even further ahead, Nielsen’s law does predict that the web will be 57 times faster in 10 years (2008). At that time, even low-end users will

Nielsen’s Law of Internet Bandwidth
Better Link Labels: 4Ss for Encouraging Clicks

The CONTACT labels on Africa Odyssey’s site accurately communicate what the user will find when clicking the button. When links set expectations that aren’t met, they slowly corrode the user’s trust in the site and the organization it represents. Wasted clicks rapidly make users cut their click budget for your site or even leave your site. Substantial Remember that users scan rather than reading the UI in its entirety. We know from eyetracking research that people tend to pay more attention to salient elements — links that are styled differently (as they should be) from the static

Better Link Labels: 4Ss for Encouraging Clicks
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences

More important than finding the exact cutoff point between groups is to make sure they become part of your research and design planning. Depending on the depth of the difference between the groups and the implications for usage and your business, you might consider the groups sufficiently distinct to require separate usability studies with different tasks. Or, with less-important distinctions, you could simply make sure to include people from each relevant group when you recruit participants for a study, so you can observe any differences in what they expect and how they behave. Share the

‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
Design Thinking 101

Scalability — Think Bigger The packaged and accessible nature of design thinking makes it scalable. Organizations previously unable to shift their way of thinking now have a guide that can be comprehended regardless of expertise, mitigating the range of design talent while increasing the probability of success. This doesn’t just apply to traditional “designery” topics such as product design, but to a variety of societal, environmental, and economical issues. Design thinking is simple enough to be practiced at a range of scopes; even tough, undefined problems that might otherwise be

Design Thinking 101
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface

This example points out an important dilemma that car designers and manufacturers face today. New features such as autopilot (or self-driving), lane assist, collision detection and so on have the potential to replace well-learned, traditional driver behaviors such as looking over the shoulder or checking the mirrors that we used to rely on. If these features are functional and using them is are easier than performing the gestures and actions that we learned in driving school, then they will replace those actions (we are creatures of minimum effort: we always take the solution that requires

Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface



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