Eartracking: A New UX-Research Method

Eyetracking has long been a common way to enhance usability studies with insights that are more detailed than those gleaned from users’ thinking-aloud comments. Since 2005, Nielsen Norman Group has run many eyetracking research studies, some documented in the book Eyetracking Web Usability. Eyetracking is particularly useful for understanding details in users’ reading behaviors and

Eartracking: A New UX-Research Method



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