User Experience vs Customer Experience Whats the difference

User Experience vs. Customer Experience: What’s the difference?
User Experience vs. Customer Experience: What’s the difference?

A common question that I get in my class on Omnichannel UX and Customer Journeys is: Are customer experience (CX) and user experience (UX) the same? Well, the answer is yes and no — and here’s why.

NN/g has defined user experience to encompass all aspects of a person’s interaction with a company, its services, and its products.

Originally the term was meant to describe the totality of the interactions that users have with an organization. But because it was proposed in an era where computers were the main form of digital interaction, some have started to assign to it a limited interpretation: that associated with one interaction, as opposed to...






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User Experience vs. Customer Experience: What’s the difference? | Flat Design: Its Origins, Its Problems, and Why Flat 2.0 Is Better for Users

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