User Intent Affects Filter Design

User Intent Affects Filter Design
User Intent Affects Filter Design

Filters are among the top web innovations since, well, the Internet. These controls allow us to quickly find the needle in the haystack on information-rich sites, such as travel sites or ecommerce sites. Brands have built their reputations for their ability to narrow results efficiently. Filters eliminate items that do not satisfy specific criteria, and facets turn search into navigation by suggesting categories and attributes users might want (but might not otherwise think of on their own). Filters and facets have become standard for refining large results sets.

However, while filters may look similar on many sites (e.g., they are typically placed on the left), their behaviors vary widely. In...






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User Intent Affects Filter Design | Website Response Times

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