Users Interleave Sites and Genres

Users Interleave Sites and Genres
Users Interleave Sites and Genres

To get the big picture, you often must delve into the details. In several recent studies, I’ve observed an important shift in user behavior, but simply stating the conclusions upfront would obscure the true business impact. To really see what these changes mean for individual sites, we must look at users interacting with specific businesses.

As a case study, let’s examine the detailed behavior of a user from our current B2B usability study. The user was researching the purchase of a portable computer projector for her boss to use during presentations. In the B2B sector, this is a somewhat low-end product, running about $1,500. However, this example’s low cost and...






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Users Interleave Sites and Genres | Fifteen Podcasts You Must Listen to in 2019

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