As UX practitioners, we are often caught in a balancing act: usability improvements, tasks to be done, design ideas, personas, resources — the list goes on. The reality is that not everything can be done at once. Making an informed decision on what to prioritize can be daunting.
A prioritization matrix serves to identify the most important problems. This structured, objective approach helps achieve collaborative consensus while satisfying the varied needs of the user and business.
Definition: A prioritization matrix is a 2D-visual that shows the relative importance of a set of items based on two weighted criteria..
A prioritization matrix indicating value to the user and effort by an...