UX Guidelines for Ecommerce Homepages Category Pages and Product Listing Pages

UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages
UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages

To purchase products online, people need to understand what an ecommerce website sells and find an item they are interested in. Some may search for a product if they know precisely what they want, but many more rely on browsing to discover what products are available and which best suit their needs. Usable homepages, category pages, and listing pages are critical to the browsing experience.

Homepages are the first introduction to a site and the range of products or services sold. Category pages and product listing pages are midlevel pages within an ecommerce site; they introduce product groupings and items within those groupings, respectively. The path to products must be...






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UX Guidelines for Ecommerce Homepages, Category Pages, and Product Listing Pages | Instilling Confidence in Online Shoppers: I Bought a Sofa Online and Good UX Sealed the Deal

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