UX Guidelines for Recommended Content

UX Guidelines for Recommended Content
UX Guidelines for Recommended Content

Recommendation engines are now common on a variety of websites and apps, often using some kind of artificial intelligence (AI) to drive personalized choices. With increased reliance on recommendations to direct users to items relevant to them, presenting lists of recommended content clearly, in a way that encourages continued interaction, becomes a major element in driving engagement and user loyalty.

We recently conducted user research looking into users’ expectations around recommendations as a source of personalized content.

Our study participants appreciated personalized suggestions that helped them avoid information overload; these suggestions were most effective when they were prioritized over generic content . Understanding the source of the recommendations was also...






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UX Guidelines for Recommended Content | The Role of Enhancement in Web Design

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