Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with visualizations (commonly referred to as mappings). Mappings make sense of and describe various aspects and processes associated with a product.
Four Types of Mapping
This article gives an overview of four commonly used mappings, their defining characteristics, and when to use which:
Empathy mapping
Customer journey mapping
Experience mapping
Service blueprinting
Additionally, this article will outline the decisions that must be made before any...
Occasionally, users’ assumptions may be wrong or they may go against the organization’s goals or best interest. They may also make the user feel alienated if his intended choice is very different from the available or suggested choices. A selected amount could be presumptuous, off-putting to
When I tested some of the first Macintosh applications in the mid-1980s, users were often stumped by the empty screen that appeared when they launched, say, MacWrite. What do I do here , indeed. The first step was supposed to be to create a new document, but that command was not shown anywhere in
American Century Investments used a conditional indicator to provide information regarding a specific stock’s performance. When the daily change was negative, the indicator was a red arrow pointing down. When the daily change was positive, it showed a green arrow pointing up. The condition of the
Moving Towards web3.0 Using Blockchain as Core Tech
The invention of Bitcoin and blockchain technology sets the foundations for the next generations of web applications. The applications which will run on peer to peer network model with existing networking and routing protocols. The applications where centralized Servers would be obsolete and data
Cross-Platform Scaling: The Way Forward for Businesses on Blockchain
Over the past 18 months, we have witnessed a significant shift in the state of the financial markets. Cryptocurrencies, once a niche fascination, have exploded in value. At the start of 2017, digital currencies held collective market cap of less than a $20 billion. They entered 2018 with a
What the Rise of Blockchain can Teach the Regulatory Environment
Regardless of how listing regulations could or should be changed, there’s no question that they continue to play a vital role. The various listing processes, company disclosures, and due diligence requirements may seem tedious, even daunting. But these measures are necessary for anyone who wants
The Impact of Interaction Design on Brand Perception
Note: Tolstrup and Heyer use slightly different terminology to describe the interactivity attributes. A demonstration video of the interactive attributes used in Tolstrup and Heyer’s study is currently available from the ACM Digital Library under the tab ‘Source Materials’ (linked as
ux mapping methods compared: a cheat sheet
Brand Is Experience in the Digital Age
Before a siege, Blackbeard dressed himself in a dark heavy coat and captain’s hat to accentuate his domineering stature. He strapped pistols to his chest and tucked lit, smoking fuses under his hat and in his beard to create an image reminiscent of the devil himself having just emerged from some
Incorporating UX Work into Your Agile Backlog
Backlogs in Agile On most Agile teams, feature planning is documented in the form of user stories. Each user story is given acceptance criteria and an estimated effort necessary to complete them, and the list of stories is then prioritized based on the needs of the stakeholders, business, and
How to use Screening Questions to Select the Right Participants for User Research
However, open-ended questions alone are not enough to ensure effective participant screening, because they have some critical limitations. If you are recruiting for a very specific niche behavior, an open-ended question may fail to elicit relevant information because some people who do engage in
Empathy Mapping: The First Step in Design Thinking
Some of these quadrants may seem ambiguous or overlapping — for example, it may be difficult to distinguish between Thinks and Feels. Do not focus too much on being precise: if an item may fit into multiple quadrants, just pick one. The 4 quadrants exist only to push our knowledge about users and
User Need Statements
In design thinking (as well as in any product-development process), it is important to define the problem you want to solve before spending time and resources on generating possible solutions. (A great solution to the wrong problem will fail.) This approach maximizes resource use and decreases the
At SXSW, WP Engine CEO Heather Brunner Underscores Importance of Altruism in a Growing City
For Adair, that means working to grow the network of resources available to up and coming filmmakers in Austin—something she said was not widely available in years past but that was necessary if the film community was going to successfully grow. For Franklin, he said that welcoming spirit stays
ux mapping methods compared: a cheat sheet
WP Engine CEO Heather Brunner Named as 2019 Great Place to Work For All Leadership Award Honoree
The results clearly showed companies that welcome ideas from all employees have better growth prospects than those with a less-inclusive approach to innovation. In fact, businesses that successfully create an “Innovation By All” culture see revenue growth that is 5.5x greater than others, as
Hackathon 2019 Goes Boldly Where No Engineers Have Gone Before
Additionally, two unique awards are also handed out. For this hackathon, they were Customer Inspired, which recognized a project that has real potential to impact our customers in a positive way and was decided on by WP Engine’s Chief Customer Officer, Tina Dobie; and Warp Speed, a Star
Which UX Deliverables Are Most Commonly Created and Shared?
Since UX work takes place in such widely differing environments, the types of deliverables vary hugely, from formal reports and presentations, all the way to whiteboard sketches that only get documented when someone takes pictures with a smartphones and emails them to the team. We communicate so
Storyboards Help Visualize UX Ideas
Use sketches to quickly draw a sequence or communicate a scene to your team during a brainstorming meeting. In such ideation meetings, you can even create storyboards collaboratively with sticky notes, to get each team member’s perspective. Start by having a discussion of the timeline and steps
Design Charrettes & Team Sketching: ½ Inspiration, ½ Buy-In
In an intranet design, the HR representative sketches a section page with 90% of the above-fold space dedicated to the benefits of the open-enrollment period. When explaining her design, she says that this year there will be no print mailings to employees, and that people already get so many
The Key to Improving Global Cybersecurity is Data Science
Professionals across many industries and fields leverage data to improve operations. However, select professions are only open to individuals with mathematics or statistics training. These professionals help organizations solve intricate information related problems. They also analyze data
The Evolution of Healthcare Data: 5 Little Known Facts
Data is absolutely crucial in modern healthcare. Without data, doctors have very little context for their patients’ health—they don’t have historical benchmarks, making it much harder to treat medical problems. Big data, which many hospitals are beginning to integrate into their day-to-day
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
ux mapping methods compared: a cheat sheet
Passport Raises $3m to Build the Modern Shipping Carrier
Thus they founded Passport, with a mission of building “The most beloved international shipping company”. So, one year in, how are they doing? “We’re on our way”, jokes Yancher. “It’s a long journey, but we’re excited about our team, product and customers.” The company is nearing
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
UX Mapping Methods Compared: A Cheat Sheet | No More Pogo Sticking: Protect Users from Wasted Clicks
No More Pogo Sticking: Protect Users from Wasted Clicks
Once pogo sticking has been identified, follow up with qualitative research—usability testing—to determine what may be spurring this behavior. Are people looking for a page or some content that they expected to find but doesn’t actually exist (or at least, isn’t available through that
Working Memory and External Memory
When people use websites or other user interfaces, a frequent cause of difficulty is that they forget information from a previous step even though it's needed at a later stage to complete their task. This is not because users are particularly forgetful. Nor is it because they don’t bother paying
Top 10 Mistakes in Web Design
For other pages than the homepage, start the title with a few of the most salient information-carrying words that describe the specifics of what users will find on that page. Since the page title is used as the window title in the browser, it's also used as the label for that window in the taskbar
