Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with visualizations (commonly referred to as mappings). Mappings make sense of and describe various aspects and processes associated with a product.
Four Types of Mapping
This article gives an overview of four commonly used mappings, their defining characteristics, and when to use which:
Empathy mapping
Customer journey mapping
Experience mapping
Service blueprinting
Additionally, this article will outline the decisions that must be made before any...
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
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5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
How Blockchain Can Put an End to Conflict Minerals
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Beyond Usability: 3 User Experiences Reshaping Their Industries
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Beyond Usability: 3 User Experiences Reshaping Their Industries
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Mobile Navigation: Image Grids or Text Lists?
Lowes mobile website: The images used within the list of Appliances categories are too small to be helpful to users, and are likely to be ignored completely. At this size, they are simply added page weight, slowing down load time and increasing data usage. Most people know the difference between a
Eartracking: A New UX-Research Method
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AMP allows organizations to create mobile-friendly websites in a straightforward way with an open source library. It gives users a smooth, near instant load experience. PWA allows users to save an icon to their home screen and although they’re on a website when using it, it functions like
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In Mark Zuckerberg We Trust? The State and Future of Facebook, User Data, Cambridge Analytica, Fake News, Elections, Russia and You
Until today, people could grant an app permission to get information about events they host or attend, including private events. Doing so allowed users to add Facebook Events to calendar, ticketing or other apps. According to the company, Facebook Events carry information about other people’s
JS-Kit Score: Turn Your Site into a Localized Digg
Of course, because this is the only page on ReadWriteWeb that is running a Score widget, it won’t have any data on which content is the highest rated site wide. But the ease of installation is what really catches the eye. JS-Kit is building a suite of tools for web publishers that are modular
IoT Developments and its Effects on the Job Market
What is happening as a result of all this automation? Lesser human involvements, of course! Which results in lower job opportunities. However true is that machines aren’t yet capable of dictating a specific sphere of life entirely. Human involvement is, and always will be, integral, since AI
How to Choose a Startup Investment
Finally, weed out investments that aren’t likely to produce a return. Start with the rule that if any opportunity seems too good to be true in terms of what it promises, it probably is. Although you may seek a business idea that is truly unique, beware of those that don’t have a proven product
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
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UX Mapping Methods Compared: A Cheat Sheet | Video Usability
Video Usability
Video is everywhere. We’re watching it on our laptops, desktops, tablets and phones. Video can entertain and inform us, show us how a fabric flows, how a product works, how to tie a knot, where we can go on vacation, or even demonstrate how to think aloud during a usability study. But this format
Simplicity Wins over Abundance of Choice
There is tremendous business pressure to tack on options and features to products as a way to differentiate from the competitors or to remain relevant. In designing any user interface, key decisions must be made concerning the tradeoff between feature richness and simplicity. Deciding the
Are Chinese Websites Too Complex?
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