Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with visualizations (commonly referred to as mappings). Mappings make sense of and describe various aspects and processes associated with a product.
Four Types of Mapping
This article gives an overview of four commonly used mappings, their defining characteristics, and when to use which:
Empathy mapping
Customer journey mapping
Experience mapping
Service blueprinting
Additionally, this article will outline the decisions that must be made before any...
WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018. WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. A product update at the end of
Because the objects of interest and the potential actions in the system are visually represented, users can use recognition instead of recall to see what they could do and select an operation most likely to fulfill their goal. They don’t have to learn and remember complex syntax. Thus, although
Tab-design problems are a common finding when using analytics for a UX health check. Assuming that you’re tracking within-page actions, you may find that users rarely use the tabs on certain pages. Check if you’re violating any of the guidelines in this article. If yes, you probably have the
RW Q&A: Monisha Perkash, founder of Lumo Bodytech
Lumo’s wearable products are characteristically small with intelligent sensors. Perkash described the Lumo Lift, a small lapel pin that attaches to your shirt with magnets, and the Lumo Run, a tiny clip that could be attached to the waistband of your shorts. “When you slouch, the Lumo Lift
When Will You Be Able to Use Cryptocurrency to Buy a Pack of Gum?
When it really started to come into the public view about 10 years ago, blockchain seemed to promise an alternative currency, one that offered secure, online transactions with no need for a centralized third party. However, crypto’s reality is a far cry from its promise. Merchant adoption is
How Blockchain Brings Innovation in Staffing?
Therefore — the owner of the platform encompasses a very little or no role to play. This person can then decide what the details ought to be given or visible. The candidate can also determine WHO will access their information. This allows a direct interaction or transfer of encrypted
Intranet Design After a Merger or Acquisition
If radical changes (such as layoffs, moves, combining teams) occur, human beings need to have an outlet to discuss them. The benefit of encouraging discussions in a public forum on the intranet means that all questions can be asked and answered once, in one place. People who staff this forum can be
to ux mapping methods compared: a cheat sheet when
The Most Hated Online Advertising Techniques
Wireframes were presented for both desktop and mobile variants of the same ad, when possible. If there were no common or practical implementations of an advertisement type on mobile, only the desktop variant was shown. We used wireframes instead of screenshots as our stimuli to avoid influencing
Usability 101: Introduction to Usability
If you run at least one user study per week, it's worth building a dedicated usability laboratory. For most companies, however, it's fine to conduct tests in a conference room or an office — as long as you can close the door to keep out distractions. What matters is that you get hold of real
Empathy Mapping: The First Step in Design Thinking
Our users are complex humans. It is natural (and extremely beneficial) to see juxtaposition between quadrants. You will also encounter inconsistencies — for example, seemingly positive actions but negative quotes or emotions coming from the same user. This is when empathy maps become treasure
6 Ways Ecommerce Sites Can Compete With Amazon
One shopper reading reviews about headphones on Crutchfield.com said, “These seem like regular dudes writing about it. Something to be aware of when reading reviews on bigger sites, is that people will get click farms or bots to post positive reviews. For these [reviews on Crutchfield], the use
Journey Mapping: 9 Frequently Asked Questions
Journey maps are best for scenarios that describe a sequence of events. You might want to map multiple scenarios for one persona, depending on your project goals. For example, in our health-management tool example, you may want to create several different maps for a patient actor: one for
WP Engine CEO Heather Brunner Named as 2019 Great Place to Work For All Leadership Award Honoree
The award itself was inspired by recent research conducted by Great Place to Work, which surveyed about 500,000 U.S. employees at nearly 800 public and privately-owned companies—mostly based in the U.S. Employees were asked how often they were included in larger, strategic decisions, whether they
be ux mapping methods compared: a cheat sheet know
Bringing Array Themes into the WP Engine Family
Sifting through the thousands of themes in existence today is a daunting task, and finding the right one for your website is just part of the challenge. No one wants to trust their portfolio, online magazine, or e-commerce site to just any formulaic theme. Making sure it’s well designed, well
Join WP Engine in Web Week 2018
Are there old shortcodes lingering around, bulking up your code? Do you still have widgets installed that you don’t use anymore? Perhaps your dashboard is full of comment spam. Maybe you need better analytics software or want to start reaching more audiences by adding more localized content
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
Dennys.com: This design offers obvious global navigation in addition to arrows to advance through content. In testing this site, a user never used the arrows to swipe between pages. Instead, he relied entirely on the global navigation and was able to complete all the tasks successfully. Note, too
Why Zen Mode Isn’t the Answer to Everything
For tasks like document-authoring or intensive reading, which require a significant level of cognitive function, it seems like minimizing visual distractions would be an obvious way to decrease the cognitive load and interaction cost. Less visual clutter means fewer elements competing for users’
Parallel Design and Testing by Jakob Nielsen and Jan Maurits Faber
Parallel design is more expensive than traditional iterative design, but it explores the design space in less time. In our case study, the improvement in measured usability from version 1 to 2 was 18 percent with traditional iterative design and 70 percent with parallel design. Since parallel
Why Consumers Often Miss Simple Techniques to Resist Cybercrime
As technology progresses, we’re going to encounter and rely on more and more vulnerable devices, so this problem isn’t going away. There’s no way to guarantee that people will take even the most basic security precautions on their own, so it’s our collective responsibility to help people
What does the WPA2 vulnerability mean for IoT?
Vanhoef stressed that “Depending on the network configuration, it is also possible to inject and manipulate data. For example, an attacker might be able to inject ransomware or other malware into websites.” Further, The KRACK attack is universal and works against all type of devices
Data Lake vs. Data Warehouse: Which Is the Best Data Architecture?
But one shouldn’t count data lakes out just yet. Data marketplaces can rescue the promise of data lakes by organizing them for the end user. Just as the internet was much more difficult to navigate before Google, data marketplaces unlock the powerful data lake architecture.In the analytics
Standardizing “Tribal Knowledge”: It’s Time for Your Company to Grow Up
Time and time again, I’ve noticed that information gets locked inside the minds and computers of employees, and, as a result, not shared with wider teams. That lack of communication can inhibit both ongoing operations and further innovation and expansion — and it becomes an even more
decision ux mapping methods compared: a cheat sheet is
Building a Startup Culture that Encourages Wellness
The reason that’s the case is that startups establish much of their workplace culture early on in their development, and there’s a risk that they could enshrine some negative practices into the company ethos that won’t be easy to shake. That’s one of the factors feeding a
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
UX Mapping Methods Compared: A Cheat Sheet | Comparison Tables for Products, Services, and Features
Comparison Tables for Products, Services, and Features
Some websites just remove their comparison functionality altogether for small devices. If at all possible, you should try to support some level of comparison on mobile, but it’s unlikely that you’ll be able to show more than 2 items at a time in a comparison table. Remember that on smaller
Mobile First Is NOT Mobile Only
None of these patterns are either common or particularly usable or useful on desktop, yet they often work or are necessary on mobile. These sites found them valuable for their small-screen designs, and thought they should apply them to the desktop. Little did they know that they were throwing the
The User Experience of Customer-Service Chat: 20 Guidelines
Chat is a popular means for contacting customer service. To be effective, it needs to be easy to find and supply prompt, clear, and detailed responses. Companies should be upfront about using bots to help users calibrate their language and their expectations. They should also avoid empty or
