User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep product-development efforts on the right track, in agreement with true user needs and not imaginary ones.
One of the questions we get the most is, “When should I do user research on my project?” There are three different answers:
Do user research at whatever stage you’re in right now . The earlier the research, the more impact the findings will have on your product, and by...
User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep
In this pattern, labels are placed within the form field as placeholders until the field becomes active and the user moves the input focus into the field. At that point, the placeholder label moves to the top of the field. As a result, the floating label (also known as an adaptive placeholder) is
Unless you have an unlimited clothes budget, it’s unrealistic (and wasteful) to wear a new outfit for every single occasion, yet social media pressures us into it. Rent a Runway solves this tension elegantly by recycling (expensive) clothes across a large set of women. It’s an example of the
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Decentralized P2P Lending Services vs Networks
Trustlines Network is an Ethereum-based P2P platform for creating IOU networks. Based on the original concept behind Ripple, introduced by Ryan Fugger in 2004, the Trustlines Network will allow users to generate money and make secure payments among themselves. The high-level idea is that
Zest labs brings IoT and blockchain to the fresh food supply chain
Zest Fresh software calculates a ZIPR code for each tracked pallet, using patented methodology and sensors, ensuring inventory and shipping decisions are based on actual freshness. Growers, retailers, and restaurateurs can benefit from intelligent routing, meaning that produce with a closer
The Impact of Interaction Design on Brand Perception
Tolstrup and Heyer found many relationships between interactivity attributes and the brand and emotional attributes. For the full discussion on the relationships they found, see their paper, referenced at the end of this article. The findings related to labels, expected behavior, and consistency in
ux research cheat sheet
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface
Driving is a situation where people do need to access multiple sources of information simultaneously (e.g., the map and the rear-view camera) and seeing all those windows at the same time significantly decreases the user’s working-memory load. (In contrast, even on the biggest tablets, people
Beyond Usability: 3 User Experiences Reshaping Their Industries
Why are we willing to sleep in strangers’ beds, or conversely, let strangers into our homes? We do so because Airbnb has established a trusted, secure, and easy to use customer experience. Similar to Rent the Runway, Airbnb is a player in the growing “sharing” economy. The peer-to-peer online
When to Use Which User-Experience Research Methods
On the other end of this dimension, methods that focus mostly on behavior seek to understand "what people do" with the product or service in question. For example A/B testing presents changes to a site's design to random samples of site visitors, but attempts to hold all else constant, in order
Decision Making in the Ecommerce Shopping Cart: 4 Tips For Supporting Users
The minicart pattern also eliminates the step in the shopping process where users can confirm what items are in the cart and make any edits, selections, or deletions. Editing the cart becomes secondary to proceeding through checkout, and as such, may become a distraction during the checkout
Profit Maximization vs. User Loyalty
Differential pricing is certainly used in the old economy, with the most well-known example being airline tickets. The exact same product (a coach seat from San Francisco to New York) can cost anywhere from $150 to $1,200. This huge price differential does cause much resentment, but at least the
Mobile's New Power Couple: PWA and AMP
AMP was effectively loading up landing pages faster and more efficiently than previous technology, but what about the rest of the website? Consumers desired a top-notch mobile ecommerce experience; they wanted to search for products, add to their cart, manage their points, use coupons, etc. AMP
ux research cheat sheet
WP Engine CEO Heather Brunner Named as 2019 Great Place to Work For All Leadership Award Honoree
The results clearly showed companies that welcome ideas from all employees have better growth prospects than those with a less-inclusive approach to innovation. In fact, businesses that successfully create an “Innovation By All” culture see revenue growth that is 5.5x greater than others, as
WP Engine Sales and Customer Service Teams Recognized at The Stevie Awards
The Stevie Awards are a set of hundreds of business awards given annually by the American Business Awards organization. They were created in 2002 to recognize the accomplishments and contributions of companies and business people worldwide. Gold, Silver, and Bronze Stevie Awards are given to
Wireflows: A UX Deliverable for Workflows and Apps
However, many modern webapps and mobile apps have few overall pages, but change the content and layout dynamically through AJAX (or other technologies), based on interactions the user has with the product. They can range from ecommerce products in which selecting facets or filters changes the
Top 10 Application-Design Mistakes of 2008
As an aside, this screen also uses radio buttons incorrectly. In theory, all five choices are mutually exclusive, which does call for radio buttons. But in the user's mental model of the workflow, there are actually two issues here: (a) new vs. old customers, and (b) how to provide the measurements
5 Steps to Service Blueprinting
Add the process that employees rely on to effectively interact with the customer. These processes are the activities involving all employees within the company, including those who don’t typically interact directly with customers. These support processes need to happen in order to deliver the
The Evolution of Healthcare Data: 5 Little Known Facts
Before most people even knew what a computer was, Dr. Lawrence Weed developed the first rudimentary EHR system. Back then, storage and mainframes were extremely expensive, and hospitals had to share their technology. Dr. Weed’s system was call the Problem-Oriented Medical Information System
Hidden Phone Tracker for Kids Monitoring
Get the target device in your hands for a while to seek physical access, and once you have it instantly start the process of installation. Once you have been ended up with the process of installation, then you need to activate it on the targeted device. However, you have to hide the cell phone
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
How To Create a Successful Crowdfunding Campaign for Your Startup
These individuals usually commit their money to projects and companies that they want to support. Many people support these projects because they get a sense of supporting and being the first customers of an innovative product or service. That can also mean they’ll get their product or service
ux research cheat sheet
How to Manage Conflict at Work
The temptation to jump to conclusions regarding who is the one to blame will be quite strong but resist it. Being accusatory would be a huge mistake because it shows that you’re motivated by bad intentions rather than a desire to find a good, or adequate solution. Just like with a friend or
3 Free Banking Apps for Entrepreneurs
The app allows business owners to attach their bank accounts and credit cards and customize their dashboard instantaneously. Wave offers double-entry accounting and organized tracking to help entrepreneurs get ready for tax time; entrepreneurs can also invite those who help them manage their books
UX Research Cheat Sheet | Customer-Service Information on Websites: The Hub-and-Spoke Model
Customer-Service Information on Websites: The Hub-and-Spoke Model
Even those who can find the customer-assistance information may put in an unnecessary amount of work. Hard to find customer-service content impacts customers’ perceptions of the company. The hub-and-spoke model for the organization and delivery of customer-service information shows what important
Why Frames Suck (Most of the Time)
Finally, it seems that the inline frames introduced in HTML 4.0 will be mostly harmless. A frame that is inlined will be subordinate to the main page, and the user can still bookmark the main page and navigate as usual. Since mainstream browsers still do not implement HTML 4.0, we don't know
Official Olympic Website: UI Silver - but UX DQ
Another example is even more grotesque: The site's homepage features a promotion to buy the official souvenir program for £10. So if you click this link, what would you expect? A page about the souvenir program, with a button to add it to your cart. After all, the web's one fundamental rule is
