Visual design dictates how interactive elements look in an interface. It influences the user experience in many ways; for example, it:
- affects legibility
- creates visual balance on the page
- coaxes the eye to move toward certain page elements
- directs users toward actions
- builds trust and credibility
- reinforces the brand
Given its importance, all UX designers (and everyone on crossfunctional development teams) should have at least a baseline understanding of visual design and share a common language. But even proficient UX designers are not always versed in visual design, and few teams are able to create a solid common vocabulary. That difficulty can lead to hours of back-and-forth communication, countless unnecessary...