Visual Design Terms Cheat Sheet

Visual Design Terms Cheat Sheet
Visual Design Terms Cheat Sheet

Visual design dictates how interactive elements look in an interface. It influences the user experience in many ways; for example, it:

  • affects legibility
  • creates visual balance on the page
  • coaxes the eye to move toward certain page elements
  • directs users toward actions
  • builds trust and credibility
  • reinforces the brand

Given its importance, all UX designers (and everyone on crossfunctional development teams) should have at least a baseline understanding of visual design and share a common language. But even proficient UX designers are not always versed in visual design, and few teams are able to create a solid common vocabulary. That difficulty can lead to hours of back-and-forth communication, countless unnecessary...


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