Website Logo Placement for Maximum Brand Recall

Website Logo Placement for Maximum Brand Recall
Website Logo Placement for Maximum Brand Recall

Showing a logo in the top left corner of a web page is probably the most common design pattern of all time. The logo serves as a landmark that orients users when they first land on a page and helps them identify the website they are visiting. A lot of research indicates that speakers of left-to-right languages look at the left side of the page first and often the first page element they attend to is the logo. (They also spend more time looking at the left side of the page overall.)

Right-Aligned Logos Thwart Web Conventions

A left-aligned logo is comfortable for users, but because it’s such a longstanding...






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Website Logo Placement for Maximum Brand Recall | Changes in Web Usability Since 1994

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