Website Response Times

Website Response Times
Website Response Times

Users really care about speed in interaction design. In 1997, I wrote a column called “The Need for Speed,” pointing out how much users hated slow-loading web pages. Back then, big images were the main cause of response-time delays, and our guideline recommended that you keep images small.

Today, most people (in some countries) have broadband, so you might think that download times are no longer a usability concern. And yes, actual image download is rarely an issue for today’s users (though images can still cause delays on mobile devices).

Still, response times are as relevant as ever. That’s because responsiveness is a basic user interface design rule that’s dictated...


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