Likely the most notorious item coming out of the college admissions scandal in recent weeks is a method involving doctoring photos. Applicants’ heads were actually made to appear on athletes’ bodies for scholarship applications.
Many following the news were left feeling the rich are gaming the system — yet again. The ability to pay for presentation can trump substance. This is a psychosis familiar to entrepreneurs. File it under “fake it ’til you make it.”
The solution for entrepreneurs and maybe parents and students is not to mimic the fakery of others — but to be clear on your strengths, and dial-up confident transparency.
Betting on a fantasy.