When to Use Which User-Experience Research Methods
When to Use Which UserExperience Research Methods
When to Use Which User-Experience Research Methods
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The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments.
While it’s not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining insights. Unfortunately many design teams only use one or two methods that they are familiar with. The key question is what to do when. To better understand when to use which method, it is helpful to view them along a 3-dimensional framework with the following axes:
Such a “forced” customization in the beginning is more acceptable on an intranet, where site designers and developers know that the user will return over time. For most systems, return visitors are not guaranteed. Therefore, it is best not to interrupt their early interactions by asking
An older version of Walmart.com used a modal dialog to prompt users to log in during checkout. At best, this modal could distract users and launch them into a full-fledged quest to find the Walmart.com password rather than simply completing checkout as a guest. At worst, users may feel that
Some designers fear that people won’t see a default selection option. Or an organization’s attorneys or federal agencies mandate that users actively click and accept a choice. In some of these situations designs offer radios with no default selection. The user may be unable to submit a form
What B2B Companies Need to Implement Blockchain Solutions
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A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
The Blockchain Talent Shortage May Be Nearing Its End
Standards and features of blockchain technology are changing fast, as developers all over the world try to find solutions for blockchain’s inherent weaknesses (and ideally discover new approaches that forgo those weaknesses altogether). Just because you were experienced in the blockchain a few
The Attention Economy
Advertising campaigns that entice or force users to dedicate their attention to the ad. Some free games offered on the iPhone’s GameCenter include advertisements. The close icon does not appear on the advertisement until the ad has displayed for a certain length of time. This design forces users
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10 Heuristics for User Interface Design: Article by Jakob Nielsen
Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. (Read full article on visibility of system status.) Match between system and the real world The system should speak the users' language, with words
UX Mapping Methods Compared: A Cheat Sheet
Think of service blueprints as a part two to customer journey maps. Similar to customer journey maps, blueprints are instrumental in complex scenarios spanning many service-related offerings. Blueprinting is an ideal approach to experiences that are omnichannel, involve multiple touchpoints, or
The State of Transactional Email
In preparation for the fourth edition of our report on transactional email and confirmation messages (part of our Ecommerce User Experience report series), we conducted two user research studies: in-person usability testing, and a longitudinal diary study. The main types of transactional email
The User Experience of Public Bathrooms
Toilets that flush after sensing movement save the user the trouble of coming in contact with a bacteria-laden handle or button. (Many years later, I can still hear my mother’s voice in public washrooms chastising, “For the love of God, don’t touch anything!”). Another benefit of these
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Over 17 years, search success rates have improved steadily, when counting both the overall successful searches (including search refinements and multiple queries) and those searches that returned correct results the first time when the participants used the search. This analysis comes from more
A Look at WordCamp Los Angeles 2018 .
Surprisingly, my favorite session of the weekend came from Joe A Simpson Jr who brought a refreshing perspective to why accessibility is important. Imagine a colorblind person watching a football game in which team uniforms were all solid colors. Through a color simulator, we couldn’t tell the
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WP Engine Culture Recognized at Greater Austin Business Awards
The annual Greater Austin Business Awards competition, presented by The Austin Chamber of Commerce, is designed to honor excellence in all aspects of business. In order to promote awareness and perpetuate good practices, the Awards recognize companies and organization in the Austin region for
WP Engine Raises $30K for Central Texas Food Bank
WP Engine employees are rarely hungry. Our office kitchens are fully stocked with cereal and snacks, and lunch is catered Monday through Thursday, every week, for the entire team. Unlike the 46,000 people who rely on Central Texas Food Bank for food assistance every week, our employees don’t have
The Sketch Test: Test and Improve Your UX Deliverables and Other Documents
While it is tempting to focus primarily on what the participant says (especially direct suggestions for changes), the observation process can provide equally or even more important insights. Watch for areas of the document that the participant refers to when explaining ideas in order to figure
Design Critiques: Encourage a Positive Culture to Improve Products
A positive culture of critique supports team building in multiple ways. First, from the get-go, everyone is able to stay up to date and in the loop on the work. Sharing designs early allows for earlier buy-in from team members that otherwise may not feel confident about the work and builds team
Web Page Footers 101: Design Patterns and When to Use Each
Many ecommerce, entertainment, and other sites which encourage browsing opt for an infinite scroll in order to keep users on the page. Content continually loads so there is no consistent bottom on every page, and thus no footer section. However, the content that would have been in the footer
3 Ways to Use a Controversial Type of Data That Will Help You Succeed
When it comes to geotargeting — employing a user’s geographic location to determine which advertisements to show — some efforts have failed because they simply missed the mark when it came to applying this principle. For example, when Philadelphia law firms started targeting personal injury
Has Martech Made Things Too Complicated?
What actually happened was that businesses gathered an overwhelming amount of data — and had a hard time determining what was truly valuable. “Companies began collecting all sorts of data because they quite frankly didn’t know what may end up being useful — or when or how!” Karl Van den
5 Absolute, Must-Have Apps to Rock SXSW Interactive
The app got a full makeover this time around, not only including your full, personalized schedule, but much more. This time around, the apps makers seem to have heard some feedback and come back with a much more full-featured experience. You can search through all panels, whether for Interactive
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
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5 Key Metrics You Should Be Tracking in Your Business
Ideally, your business will have a greater level of equity than debt, though this is rarely the case for new businesses or businesses that are planning a major expansion. Still, by using the debt to equity ratio, you will be able to determine your general financial status and current level of
How to Save Money Filing Patents
For example, in Size Appeal of Novalar Pharmaceuticals, Inc., SBA No. SIZ-4977 (2008), the SBA Size Determination Board determined that an “affiliation” with an individual minority stockholder (a venture capital firm) transformed the otherwise small medical device startup company into a large
When to Use Which User-Experience Research Methods | Iterative Design and Testing of Icon Usability
Iterative Design and Testing of Icon Usability
Some users liked the man holding up a computer because "it says strength and power - I can do it for you." However, the icon was very busy with the large number of computers behind the person (of course, we hope to sell that much, but even so, icons should be simple!). Nobody liked the guru and
Changes in Web Usability Since 1994
Even though users wanted sites to work, they were willing to accept sites that had very limited functionality. In the early years, the Web was more of an experimental environment and users understood that they would be limited to a sample of a company's services. Now, users expect comprehensive
Best Practices for Homepage Links on websites
To minimize homepage-navigation confusion, offer both clickable logos and actual Home links. These Home links can be presented in places such as the site’s global navigation or in breadcrumbs. Positioning them towards the top left of the page (above the content) makes them the most discoverable
