When to Use Which User-Experience Research Methods
When to Use Which UserExperience Research Methods
When to Use Which User-Experience Research Methods
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The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments.
While it’s not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining insights. Unfortunately many design teams only use one or two methods that they are familiar with. The key question is what to do when. To better understand when to use which method, it is helpful to view them along a 3-dimensional framework with the following axes:
While it's not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining insights. Unfortunately many design teams only use one or two methods that they are familiar with. The key question is what to do when
Today's children will spend a large fraction of their lives communicating with computers. We should think about the trade-offs between ease of learning and power in computer-human interfaces. If there were a compensating return in increased power, it would not be unreasonable to expect a person to
On a travel site, a user may see promotions and specials for locations they’ve visited before or recently searched for. On an intranet, personalization could remove access to a tool intended only for certain employees. In an app, personalization might retain past searches to enable quick access
Robotics and Big Data are Transforming Nursing: 4 Key Insights
In healthcare, the robot’s role is to take over tedious, time-consuming, and dangerous or dirty jobs for nurses. Very few nurses dream of sanitizing equipment or dispensing medication when they enter nursing school. They want to be working directly with patients, healing the sick and providing
Developers Set to Use Bear Market as an Opportunity to Accelerate Ethereum Upgrades
November 2018 will not go down in history as a glorious month in the evolution of cryptocurrency, with all the major digital currencies taking a dive in value, largely as a result of the furore surrounding the Bitcoin Cash hard fork. It prompted even more media drama than usual, partly because it
2 Billion Downloads Later, Apple’s App Store is Still Going Strong
It would be nice if Apple gave us a better breakdown of the kinds of apps it actually delivers (free vs. paid, games vs. utilities, etc.). This kind of transparency is obviously not in Apple’s DNA, so we depend on data from third-party services like AdMob for this information. According to
Journey Mapping: 9 Frequently Asked Questions
The list of tools that professionals use to create journey maps is always growing. Classic tools like Microsoft PowerPoint or Visio ensure that most team members will have access to them; however, they lack live collaboration and risk that team members will not have the latest version of the
when to use which user-experience research methods
10 Ways to Use Exit-Intent Popups for Good
Zendesk.com, a customer-service–software company, offered to schedule a demo of its product to users leaving the page. This suggestion could be helpful to some users who hadn’t considered requesting a live demo on their own. This type of popup lowers the interaction cost of searching and
User Experience vs. Customer Experience: What’s the difference?
However, it’s not the case that the relationship-level experience is better or more important than the experience of a single interaction. We’ve seen many grandiose plans falter on a few poorly written words of UI copy. While it is important to design the longitudinal experience, it’s equally
Teenager’s UX: Designing for Teens
To gain further insight into their experiences and attitudes, we asked participants to offer stories and examples detailing how and when they used the web, and which sites they considered interesting and useful. We also solicited advice from teens on how to make websites appealing. Interviews were
Celebrating Holidays and Special Occasions on Websites
Also, the entire concept of appearing up-to-date and creating joy of use backfires when holiday celebrations are out of synch with the actual holiday. Once a holiday is over, the ornaments need to come down. That said, it's just as bad to be early: During Thanksgiving, U.S. users are typically
The more confident users feel about having understood the instructions and the concepts behind the site, the more they will persevere through slight difficulties with the interaction. Conversely, if users are confused to begin with, they'll get even more confused if the site doesn't work like they
Ideation in Practice: How Effective UX Teams Generate Ideas
Including more people in your ideation process can generate a much wider set of ideas than you could produce individually, because it allows you to draw on many diverse perspectives. Whenever possible, aim to include at least one other person in your ideation process to be more effective at
when to use which user-experience research methods
Microinteractions in User Experience
However, microinteractions do more than just make users feel good. Microinteractions convey system status, support error prevention, and communicate brand. These use cases add significant value, thereby making microinteractions a key way to differentiate your product from competitors
Brand Is Experience in the Digital Age
Why is it important to understand the components of brand, and to differentiate brand from its common misinterpretation as simply a logo, a figurehead, or a website, among other things? Only when all three brand components — visuals, tone, and behaviors — are present and true to the core brand
Bringing Array Themes into the WP Engine Family
We’re excited about all of these developments—the new styles we’ll be incorporating into future Genesis themes, the added ease and functionality we’ll be able to provide for Gutenberg, and the addition of Mike and John to our team. But most of all, we’re looking forward to the
Fortune Names WP Engine a Best Place to Work in 2018 .
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
WP Engine Participates in the Day of Understanding
WP Engine was proud to take part in this event sponsored by the CEO Action for Diversity and Inclusion. Each company was encouraged to customize the events during the day according to the needs, nature, and geography of its workplace. At WP Engine, multiple company-wide workshops were held in
Data Legislation Is Coming. Can You Get Compliant?
The aforementioned Senate hearing was just the most recent time that companies like Google and Microsoft have had to appear before Congress. Thus far legislators have taken a hands-off approach to data protection, but that position is quickly changing. As more of life has shifted online, the issues
3 High-Tech Ways Companies Are Fighting Cybercrime Right Now
Mounting a strong cyberdefense requires understanding your vulnerabilities. The best way to accomplish that is through reverse engineering your systems. Dennis Turpitka, founder and CEO of software development company Apriorit, emphasizes this key point: “Many people tend to think that reverse
Data Legislation Is Coming. Can You Get Compliant?
Additionally, Apple came out in favor of federal data regulations. The company supports giving users the right to control what information is stored, who it is shared with, and why. Considering that consumers, Congress, and now big tech are all in favor of stricter protections, companies need to
Production Quality Over Cost: What Really Generates Engaging Video Advertising
The research found that the $10,000 video ad performed twice as well across all ad formats compared to the $1,000 and $100,000 video ads. The $10,000 video only had about half the Cost Per Install (CPI) compared to the other video ads. For example, on YouTube, the $10,000 video ad had an average
when to use which user-experience research methods
The 4 Critical Challenges of Tech Startup PR
There aren’t very many industries that have a language that’s as involved and specific as the technology industry. For example, tech-sector buzzwords like blockchain, big data, AR, and the like are regular fixtures of today’s industry coverage. The problem is that these buzzwords are often
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
When to Use Which User-Experience Research Methods | Homepage Design Changes
Homepage Design Changes
Although both versions have 7 tabs, the newer design's tabs reached all the way across the page and the color scheme indicating the selected tab was changed. More important, the actual navigation categories were also changed. The 2002 IA categories were Front Page, Enterprise, E-Business
Iterative Design and Testing of Icon Usability
We clearly had to get rid of the human in this icon, and for the second color icon, we retained only the lightning and the cogwheels. Users still complained that the thunderbolt looked too much like lightning striking the machinery and destroying it. We finally decided to get rid of the references
The Fold Manifesto: Why the Page Fold Still Matters
Even though the exact location of the fold will differ between devices, it exists for every single user on every single screen. From a technical standpoint, the fold for the most common device sizes can be determined by looking at web traffic and at device and browser statistics. A responsive
