Why Personas Fail

Why Personas Fail
Why Personas Fail

Personas are my jam. I teach a full-day training course on them: what they are, why they work, how to create them, and how to use them to do great work. I love teaching this course because personas are one of the most abstract components in the very analytical discipline that is UX. I love demystifying this abstract topic, making it concrete, and addressing common pitfalls that practitioners encounter.

Personas are fictional representations and generalizations of a cluster of your target users who exhibit similar attitudes, goals, and behaviors in relation to your product. They’re human-like snapshots of relevant and meaningful commonalities in your customer groups and are based on...






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