Wishlist or shopping cart? Saving products for later in ecommerce
Wishlist or shopping cart Saving products for later in ecommerce
Wishlist or shopping cart? Saving products for later in ecommerce
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Shopping Carts Are External Memory
A shopping cart is not just a shopping cart: it’s also a form of external memory, a tool that allows users to remember and easily access items of interest. In our recent research across 49 ecommerce sites, we frequently observed shoppers using the cart as a holding area to compare items and save products while they continued to shop or for later sessions.
In today’s rich ecommerce landscape, finding the right product takes time and effort. Thus, it makes sense for users to want to avoid redoing the same work. However, using the shopping cart for saving items of interest occasionally conflicts with the normal...
Though people often move between online and offline channels before making a purchase, they don’t always want to. Sometimes it’s out of necessity. Find ways to bring the benefits of multiple channels together in order to reduce unnecessary transitions in the shopping journey. To do this
Chat is a popular means for contacting customer service. To be effective, it needs to be easy to find and supply prompt, clear, and detailed responses. Companies should be upfront about using bots to help users calibrate their language and their expectations. They should also avoid empty or
Users attempted to learn the organizations’ purposes, where companies were located, their missions, values, and history, as well as how to contact them. Each user was given a unique, open-ended task to attempt on two different websites, specified by the facilitator. After attempting the
Banking is the Next Personal Assistant
Daily, banks manage to overcome a litany of internal and external obstacles — all while providing service with a smile. Long before anyone used online data and social media accounts to track people, banks could collect that sort of insight by following the money. Banks have access to a treasure
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
The Future of Blockchain: Technology Partnerships with AI, Bots, and IoT
In this case, the blockchain, which is the decentralized ledger behind cryptocurrency and smart contracts, is the superhero. It can seemingly accomplish impossible by providing solutions to long-standing security and efficiency issues. Yet, its powers can be strengthened by combining it with other
Beyond Usability: 3 User Experiences Reshaping Their Industries
When they call a regular cab, riders have no control — hence, all the anxieties listed above. With Uber, they suddenly get all the control they need: once they order an “uber”, they see how far away the car is and how much they have to wait, they know in advance how much the ride will cost
wishlist or shopping cart? saving products for later in ecommerce
Brand Is Experience in the Digital Age
The Concept of Brand: A Lesson from Edward “Blackbeard” Teach Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring
User Experience vs. Customer Experience: What’s the difference?
Originally the term was meant to describe the totality of the interactions that users have with an organization. But because it was proposed in an era where computers were the main form of digital interaction, some have started to assign to it a limited interpretation: that associated with one
Slider Design: Rules of Thumb
When designing a usable UI we must consider the context in which the interface will be used. For mobile design in particular, users often hold their device in one hand while doing other activities—watching television, walking, or even driving. In such circumstances it can be daunting to tap and
Date-Input Form Fields: UX Design Guidelines
In some cases, users will have only few date choices. For example, Google Express, an online shopping service, makes it possible for customers to order groceries online and schedule a delivery time. Rather than offering blank date fields or a calendar picker of limitless options, Google Express
Closeness of Actions and Objects in GUI Design
That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference
A First Look at WordCamp US .
In less than two weeks, members from the WordPress community around the world will head to Nashville, Tennessee for WordCamp US. This is the second consecutive year that the event has been held in Music City and WordPress community has evolved significantly since 2017. The most anticipated topic of
wishlist or shopping cart? saving products for later in ecommerce
Fortune Names WP Engine a Best Place to Work in 2018 .
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
WordPress for Good: Relieving Fatigue .
In this segment, we highlight Untire, an application that helps cancer patients and survivors reduce cancer-related fatigue (CRF) symptoms and regain life. CRF is a common side-effect of cancer and related treatments; patients describe it as a paralyzing level of fatigue that leaves patients
Most often, front-end style guides take the form of a web page or other interactive digital asset, rather than a PDF. You can typically interact with all the components in a front-end style guide, and many development teams choose to implement them so that any change made to components in a style
Breaking Web Design Conventions = Breaking the User Experience
Any budget that has room for an expensive glossy redesign should also have room for usability testing. As demonstrated in this article, a single day of user research easily identifies the worst design flaws. This tiny investment protects you from wasted investments in trendy design that will damage
Why Zen Mode Isn’t the Answer to Everything
While the lack of visual clutter might be aesthetically pleasing and create a more emotional response with the user (such as the feeling of control over the potentially harrowing task of writing a novel), the deeper usability issues might detract from the façade of a beautiful product. Clean and
These Are The Concerns Slowly Killing Ad-Tech
Black Mirror, recently bought by Netflix, is a hugely popular TV series that is a dark, twisted but spot-on portrayal of the possible ramifications of technology in the future. Advertisements for the show are ironically targeting ad block users, and some argue, are “intentionally creepy.” For
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
The Positive Evolution of Your Business Depends on the Tech Revolution
Technology has also made it easier for everyone to stay in touch. Coworkers and employees can always be reached within minutes via texting or video chat. You can send targeted promotional email blasts to prequalified customers who are shopping at nearby businesses. Mobile technology almost
Killer Marketing Plan For Startup Entrepreneurs
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll
wishlist or shopping cart? saving products for later in ecommerce
How to File an International Trademark When You’re Ready to Take Your Business Global
A trademark is a national right that requires registration in each country that you seek protection for your brand. Even if you have a registered US trademark, no international trademark protection exists for your registration. That means that even if you are using your brand name for business, if
For Startups, a SaaS Solution is an HR Killer App
The problem, however, is that screening all those potential new hires takes time, and that costs money. If there’s anything most startups can ill afford, it’s spending significant portions of their operating budgets on anything other than building viable products and lines of business
Wishlist or shopping cart? Saving products for later in ecommerce | Login Walls Stop Users in Their Tracks
Login Walls Stop Users in Their Tracks
Amazon is guilty as charged: they do not have a guest-checkout option. Probably the majority of Amazon’s customers are frequent shoppers, which is why Amazon’s UX requirements are different than those of most sites. Nonetheless, that doesn’t mean that these shoppers can remember their
Flat-Design Best Practices
Even if your organization’s characteristics fit that list, we usually advise against a totally flat UI in most situations. There are some cases where a totally flat design won’t do much harm — in designer portfolios or very simple marketing sites, for example. Such sites those can benefit
Best Practices for Homepage Links on websites
In most cases, using different labels for the home links to the various homepages (subsites vs. official site) will help. As with all links, provide as much information scent as needed to help users disambiguate the meaning of the link. In some situations, an abbreviated URL (e.g
