Wishlist or shopping cart? Saving products for later in ecommerce
Wishlist or shopping cart Saving products for later in ecommerce
Wishlist or shopping cart? Saving products for later in ecommerce
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Shopping Carts Are External Memory
A shopping cart is not just a shopping cart: it’s also a form of external memory, a tool that allows users to remember and easily access items of interest. In our recent research across 49 ecommerce sites, we frequently observed shoppers using the cart as a holding area to compare items and save products while they continued to shop or for later sessions.
In today’s rich ecommerce landscape, finding the right product takes time and effort. Thus, it makes sense for users to want to avoid redoing the same work. However, using the shopping cart for saving items of interest occasionally conflicts with the normal...
There are slight differences in how these requests are presented across mobile operating systems. As you can see from the example above, in iOS the user is asked for access to the microphone, whereas in Android the user is asked for permission to record audio. Moreover, in iOS, the modal dialog
Why people have trouble maintaining the cursor on a straight path has to do with human physiology: the elbow and wrist, which enable the movement of the hand, describe an arc, not a line. Try it yourself: hold your arm out directly in front of you and move your hand from left to right. You’ll
During our study, one user noticed an icon at the top of the product-listings page for camping tents on the Sports Authority mobile website. Curious about what the icon meant, he tapped on it and discovered the ability to swap between a list view and grid for the products displayed. After toggling
Blockchain Supercharged with AI: The Next Revolution
AI systems could profoundly change the way we manage blockchain networks and make them more efficient. For example, while transferring Bitcoin to another peer on the same network, it often takes days to confirm the transaction. Ironically, this is inadvertently caused by blockchains decentralized
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
The Future of Blockchain: Technology Partnerships with AI, Bots, and IoT
With more companies looking to undertake digital transformations, cities have also started considering what this same process might mean for key issues related to infrastructure, crime and security, energy consumption, and social issues. As The Hill explained, “Smart cities can reduce
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
wishlist or shopping cart? saving products for later in ecommerce
Store Finders: Why People Still Need Locator Links
FAQ pages are also often an appropriate place to turn users toward the locator tool. For instance, when researching how to print a photo on canvas on the FedEx website, a study participant read through the FAQs for the print-on-canvas service and found a link to the locator within the answer to the
Teenager’s UX: Designing for Teens
Teens are becoming more successful at navigating websites and finding what they need. At the time of the third study, the oldest participant was born in 2001 and the youngest was born in 2005; therefore, all participants in this study grew up with access to computers. Between all three studies
Sliders, Knobs, and Matrices: Balancing Exploration and Precision
Common interactive controls for numeric parameters range from text input fields, sliders, virtual knobs that rotate, 2D matrices with editable curves, and steppers that increment or decrement a given value. Each type of control is useful in different circumstances and communicates information about
Overloaded vs. Generic Commands
For mobile apps, it's usually a good idea to have an "application home" that users can return to as a safe base after exploring the apps various areas. This is particularly important for content-rich apps, such as magazines or newspapers. Used this way, the "home" button serves as a generic
The Need for Speed
A practical tip: links to a directory should include the final slash in the URL when embedded in webpages. The slash should be left out when writing the URL for human consumption. For example, the link to the list of Alertbox columns should be written as http://www.useit.com/alertbox in a (printed
How to Recover Abandoned Shopping Carts for WooCommerce Stores
Many of those abandoned carts are probably lost for good because you don’t have any contact information from the shopper to try to win them back to checkout. But for a percentage of the carts, your shopper will have gotten far enough along in the process that you’ll have an email address (or
wishlist or shopping cart? saving products for later in ecommerce
Recapping the State of the Word 2018
The list of improved capabilities with blocks is extensive. First of all, copy and paste has been improved. WordPress users can now copy and paste from Google Docs, Quip, Office 365 and Microsoft Word with ease. Developer tools have also been added to help optimize workflow. Users can export a
A Look at WordCamp Los Angeles 2018 .
There are so many things to love about WordCamp. The one thing that makes these events uniquely awesome is it’s inclusion of different people of all backgrounds, skills, and interests. This made for a comfortable, safe environment to truly learn and explore the open-source world of WP. Huge
UX Retrospectives 101
Retrospectives are a dedicated time to come together and collaboratively improve your team’s process. They can be used at multiple places in the product development cycle and their benefits are varied: stronger communication, increased trust among team members, and a plan for moving forward
UX Mapping Methods Compared: A Cheat Sheet
Low-fidelity maps are unpolished and often created with sticky notes in a flexible, unrefined manner. These maps are best in an early part of the process. Low fidelity means little commitment or creation effort and empowers people to collaborate, revise, and update as needed. Use sticky notes
Journey Mapping in Real Life: A Survey of UX Practitioners
The answers to this question show that most practitioners include elements from Zone A: The Lens , and Zone B: The Experience in their journey maps. Personas and scenarios are used in almost 80% of journey maps created by the participants. Furthermore, respondents reported that user actions
29% of Internet Users Have Bought Things From Spam Email?? Say It Aint So!
The announcement of the study concludes with these funny lines, from Anstis again: “The other way to look at this situation is from a spammer’s perspective. There are approximately 250 million people out there who are interested in these kinds of products and have made purchases from
Data Privacy Attitudes and Connected Cars: A Deeper Look
Soon after the European Union’s General Data Protection Regulation went into effect, California passed a digital privacy law that requires companies to disclose what information they are collecting, why, and with whom it’s being shared. It also gives consumers the “right to forget” and to
How a VPN Can Enhance Your IOT Devices Security
Business, as well as individuals, need to be cautious about the security loopholes that can come with such devices. For companies, there are plenty of recommended business VPN providers that will help ensure more secure operations without compromising on network speed. For everyday consumers, free
Meural Acquired by NETGEAR – Confirmed
Meural, the digital art platform we love and have in our office displaying beautiful art was just acquired by NETGEAR. This was just announced at NETGEAR’s Analyst Day. Meural started in 2014 by Jerry Hu and Vladimir Vukicevic. They has since raised $9.4 million over four rounds of funding
wishlist or shopping cart? saving products for later in ecommerce
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
JS-Kit Score: Turn Your Site into a Localized Digg
Widget provider JS-Kit has released their latest widget this morning, Score. Score adds a thumbs up/thumbs down-style ratings widget to any page content, and then aggregates the data across the entire web site into an info box that can highlight a site’s top content. It can also integrate
Wishlist or shopping cart? Saving products for later in ecommerce | 100 Million Websites
100 Million Websites
When designing a website, comply with users' expectations. In a mature system, differentiation doesn't come from a contrarian user interface. Such interfaces serve only to chase users away from a site. The Web is no longer a marvel of innovation, it's an everyday tool, and you differentiate
University Websites: Top 10 Design Guidelines
The About Us page is one of the top places where prospective students go to decide if a university is a good fit for them. Unfortunately, this area is a missed opportunity on many university sites, with too much content that is dull, uninformative, and feels like generic marketese. Universities
Evolution of a Home Page Design: Article by Jakob Nielsen
By now, we were almost there. We still had a little trouble with the Technology and Developers icon, with people complaining that the thunderbolt looked too much like lightning striking the machinery and destroying it. We finally decided to get rid of the references to electricity and in the next
