Wishlist or shopping cart? Saving products for later in ecommerce
Wishlist or shopping cart Saving products for later in ecommerce
Wishlist or shopping cart? Saving products for later in ecommerce
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Shopping Carts Are External Memory
A shopping cart is not just a shopping cart: it’s also a form of external memory, a tool that allows users to remember and easily access items of interest. In our recent research across 49 ecommerce sites, we frequently observed shoppers using the cart as a holding area to compare items and save products while they continued to shop or for later sessions.
In today’s rich ecommerce landscape, finding the right product takes time and effort. Thus, it makes sense for users to want to avoid redoing the same work. However, using the shopping cart for saving items of interest occasionally conflicts with the normal...
Similarly, when it comes to creepy technologies in general, we expect to see the same type of bimodal distribution: Some people will be apathetic about the creepiness, and will adopt them with no apparent creepiness–convenience evaluation. For these people, the cost of lost privacy is very low
Additionally, many of these huge toilet-paper dispensers hold two rolls, but they don’t let users see which roll has been started. So, people spend time searching blindly with their hands to find the current, moving roll. Related, it can be difficult to see when there is no paper available at all
Before the digital age, serif fonts were deemed more legible, and easier to read than sans-serif ones, but in modern days, sans-serif fonts have comparable and sometimes better legibility, especially on digital screens. (The issue was that the serifs didn’t render nicely on low-resolution
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
AI and Blockchain Tech Are The Future of Successful Trading
It is no wonder that the world top financial institutions are now hiring more quantitative analysts and computer scientists than the traditional financial analysts and investment advisors. The CFA Institute, the provider of the world most prestigious professional designation for financial analysts
Cross-Platform Scaling: The Way Forward for Businesses on Blockchain
In an official statement on cryptocurrency and blockchain, SEC Chairman Jay Clayton noted, “The technology on which cryptocurrencies and ICOs are based may prove to be disruptive, transformative and efficiency enhancing. I am confident that developers in fintech will help facilitate capital
The Science of Silence: Intentional Silence as a Moderation Technique
While using intentional silence to encourage contributions from workshop participants is a useful technique, be careful not to give the impression of a cold shoulder with misplaced intentional silence. Do not follow participant contributions with intentional silence if they have completed their
to wishlist or shopping cart? saving products for later in ecommerce cost
Service Blueprinting in Practice: Who, When, What
This mental model can be viewed as an extension of the previous mental model, service blueprinting as an exercise and framework; however; people who view service blueprinting as a collaborative tool emphasize the goal to align, communicate, and create shared understanding amongst varied roles
The Most Hated Online Advertising Techniques
Wireframes were presented for both desktop and mobile variants of the same ad, when possible. If there were no common or practical implementations of an advertisement type on mobile, only the desktop variant was shown. We used wireframes instead of screenshots as our stimuli to avoid influencing
Assessing the Usability of a User Interface Standard
In one small experiment, 26 computer science students who were taking a user interface design class were asked to design an interface for a hypothetical company having a two page user interface standard. The standard described the use of several special function keys and the way the screen was
Radio Buttons: Always Select One?
In traditional application design, the first radio button in the list was always selected by default. But the unbridled world of website design challenged this practice, making it fairly common to have no radio button selected by default. Today’s websites, forms, and applications inconsistently
Direct Manipulation: Definition
Continuous feedback? Only if you attempt an operation that the system feels like letting you do. If you want to do something that’s not available, you can push and drag buttons and icons as much as you want with no effect whatsoever. No feedback, only frustration. (A good UI will show in-context
Narrative Biases: When Storytelling HURTS User Experience
When deliberately constructing stories that will be used for UX design, do your homework. Include memorable details, but base them on actual user research, preferably derived from multiple data sources and methods. Even if time constraints preclude full empirical personas, at least check your basic
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Journey Mapping in Real Life: A Survey of UX Practitioners
One of the less obvious benefits that emerged as a theme was that journey mapping helps individuals see the impact of their daily work. Some participants felt that simply visualizing the journey helped enable a personal connection to that journey for people within the organization, because they
Hamburger Menus and Hidden Navigation Hurt UX Metrics
We wrote 2 simple tasks for each website. Some tasks could be completed without the use of the general site navigation, while other tasks required the use of navigation (or search). Here’s an example of a task: “Go to http://www.bbc.com and see if there is any information on nature or wildlife
Introducing Revolution Pro, the First Block-Based Genesis Theme
Atomic Blocks is one of the most popular and most downloaded libraries of beautiful, responsive, and customizable blocks for WordPress 5.0. In addition to giving users the ability to quickly add great-looking elements to their web pages without touching a line of code, Atomic Blocks also offers
International Study by WP Engine Reveals Enterprise Investment Lags Today's Mobile-First Consumer
A recent study of U.S. smartphone users found that the majority (70 percent) have a clear preference for using company websites over mobile apps when making purchases online. The study, conducted by The Center for Generational Kinetics and commissioned by WP Engine, surveyed over 1,200 U.S
WP Engine All Hands Spring 2019: US
Last week, WP Engine employees from all over the U.S. came together at our Austin headquarters for the first biannual All-Hands event of 2019. All Hands is a two-day event in which employees from other offices and teams around the country get the chance to collaborate and strategize with one
Is Your Chief Security Officer Prepared for M&A?
One of the biggest questions coming out of the Starwood breach was why they would store all that incredibly valuable data in one place. While I fully understand the need for modern businesses to use all data available to better understand their customers, the reality is that centralizing data is a
29% of Internet Users Have Bought Things From Spam Email?? Say It Aint So!
The announcement of the study concludes with these funny lines, from Anstis again: “The other way to look at this situation is from a spammer’s perspective. There are approximately 250 million people out there who are interested in these kinds of products and have made purchases from
6 technologies you need to know to secure your IoT network
From collecting to aggregating data, from monitoring to normalizing data from IoT devices, you need a monitoring that provide you options for reporting as well. Security analytics act as a brilliant way to alert organizations about any malicious activities that might be taking place in the
Why the Gig Economy is Coming for Architects, Engineers
The truth is that the gig economy works to solve a significant industry issue: worker scarcity. As noted by the World Economic Forum, the ongoing shortage of labor includes a shortage of talent for designers, architects, and higher levels of management. The labor shortage has an “undermined
her wishlist or shopping cart? saving products for later in ecommerce this
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Wishlist or shopping cart? Saving products for later in ecommerce | Iterative Design and Testing of Icon Usability
Iterative Design and Testing of Icon Usability
As you can see, all the versions of the color icon were essentially the same since the computer with a light bulb going on was easily recognized by all users as representing some combination of computers and bright ideas (the Sun solutions!). The light bulb did double duty as representing software
"Get Started" Stops Users
All our users were unable to find the information they were looking for. On the T-Mobile site, the participant was frustrated that he had provided personal information about himself and was given nothing in return. He expected details about plan pricing but received what felt like a gimmicky sales
The Illusion of Completeness: What It Is and How to Avoid It
The illusion of completeness can occur anywhere on the page, not just at the top (as in the example above). A break in content marked by a horizontal line that spans the width of the page can create a visual barrier and discourage people to scroll further. If users encounter these strong horizontal
