Wishlist or shopping cart Saving products for later in ecommerce

Wishlist or shopping cart? Saving products for later in ecommerce
Wishlist or shopping cart? Saving products for later in ecommerce

Shopping Carts Are External Memory

A shopping cart is not just a shopping cart: it’s also a form of external memory, a tool that allows users to remember and easily access items of interest. In our recent research across 49 ecommerce sites, we frequently observed shoppers using the cart as a holding area to compare items and save products while they continued to shop or for later sessions.

In today’s rich ecommerce landscape, finding the right product takes time and effort. Thus, it makes sense for users to want to avoid redoing the same work. However, using the shopping cart for saving items of interest occasionally conflicts with the normal...






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Wishlist or shopping cart? Saving products for later in ecommerce | Scoped Search: Dangerous, but Sometimes Useful

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