Wishlist or shopping cart? Saving products for later in ecommerce
Wishlist or shopping cart Saving products for later in ecommerce
Wishlist or shopping cart? Saving products for later in ecommerce
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Shopping Carts Are External Memory
A shopping cart is not just a shopping cart: it’s also a form of external memory, a tool that allows users to remember and easily access items of interest. In our recent research across 49 ecommerce sites, we frequently observed shoppers using the cart as a holding area to compare items and save products while they continued to shop or for later sessions.
In today’s rich ecommerce landscape, finding the right product takes time and effort. Thus, it makes sense for users to want to avoid redoing the same work. However, using the shopping cart for saving items of interest occasionally conflicts with the normal...
Many roadblocks or problematic transitions between channels originate in issues much deeper than the front-end design of the channel experiences. As organizations have grown to accommodate new channels, technologies and procedures were added incrementally and often completely separately. This lack
Remember that attention spans online are short. A hiring manager, industry peer, or conference organizer may be more invested in reading than the average person browsing the internet, but you should still try to make a strong impression quickly. Select the projects that you feel are most important
Ninety-seven percent is an astoundingly high success rate. Of course, finding an appropriate location address is a simple task compared to using other website services. Consider, for example, the much higher complexity of tasks such as managing your investments, researching car purchases and
3 Areas Where Blockchain Will Propel the Drone Industry Forward
Whether individual recreational drones or entire commercial fleets, having access to immutable, unalterable, reliable third-party data is critical. In the case of claims for damage to drones, property, or even personal injury, Insurance companies need data to determine what exactly happened during
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Cryptocurrency Fraud Is the Exception, Not the Rule
One of the most important stipulations for publicly traded companies approved by the SEC is transparency — and transparency is one of the main reasons why blockchain-based transactions were invented in the first place. Along with being publicly visible and accountable, organizations should work
Beyond Usability: 3 User Experiences Reshaping Their Industries
When they call a regular cab, riders have no control — hence, all the anxieties listed above. With Uber, they suddenly get all the control they need: once they order an “uber”, they see how far away the car is and how much they have to wait, they know in advance how much the ride will cost
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5 Steps to Creating a UX-Design Portfolio
When seeking a new job, tailor your project selection to the job duties you want to perform. For example, if you really enjoy prototyping, showcase projects where you created prototypes and how they benefited the ultimate outcome. You don’t want to promote work that you don’t like doing, so be
'About Us' Information on Corporate Websites - User Research Findings
People continue to value plain, easy-to-understand language in About Us sections. They appreciate copy that makes them feel as though they are having an intentional and mutually beneficial conversation with a human at the company. Our participants liked to see photos of real employees and products
10 Best Application UIs
When it comes to modal dialog boxes, our winners have very distinct ideologies. At one extreme is Seating Management. As a real-time application monitoring a physical environment, Seating Management didn't set out to interrupt hostess work in any way. If a hostess wants to seat 5 guests at a table
Help People Create Passwords That They Can Actually Remember
Using chunking with passwords maybe be difficult for some people because there are no standard characters, such as dashes, used to visually separate the chunks or numbers or words. While some people can do fine with no separator (such as, “mypasswordisthis”), others may be stymied. In my
OK-Cancel or Cancel-OK? The Trouble With Buttons
We get countless questions about small details in UI design that don't matter much to the overall user experience. One classic is the order of buttons in dialog boxes: OK / Cancel Cancel / OK Both are reasonable choices, and people can argue for hours about their preferences: Listing OK
Mobile's New Power Couple: PWA and AMP
That’s where PWA (Progressive Web Apps) come in. What AMP does for landing pages, PWAs do for the rest of the website. AMP brings users in, ensuring consumers reach your landing page quickly without bouncing, while PWAs allow for immersive and complex shopping experiences that keep users on your
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WP Engine's London Office Recognised as a Great Place to Work
In 2015, WP Engine opened our first global office in London as a physical representation of our desire to expand our team of WordPress specialists and better serve our customers globally. Since then, we’ve worked hard to create a workplace that is collaborative, productive, and fun. Today, we
WP Engine Raises $30K for Central Texas Food Bank
WP Engine employees are rarely hungry. Our office kitchens are fully stocked with cereal and snacks, and lunch is catered Monday through Thursday, every week, for the entire team. Unlike the 46,000 people who rely on Central Texas Food Bank for food assistance every week, our employees don’t have
Eartracking: A New UX-Research Method
The finding of gender differences in mammoth webpages was due to a lucky coincidence: we employed the new eartracking technology with a few of the users during our recent study of UX design for children, and happened to include the wooly-mammoth page on National Geographic Kids’ website
The Role of Enhancement in Web Design
Some gestures or actions may start as enhancements and later become so standard that they no longer need extra support in the interface and can become the only way through which an action is performed. However, we advise a high degree of conservatism in disabling older interaction mechanisms, since
Design Guidelines for Input Steppers
Since steppers are relative controls, they can free users from considering the exact value of the variable they’re modifying. People only need to think about whether they want the value to go up or down, relative to its current state. For example, when specifying the desired text size in a web
These Are The Concerns Slowly Killing Ad-Tech
Black Mirror, recently bought by Netflix, is a hugely popular TV series that is a dark, twisted but spot-on portrayal of the possible ramifications of technology in the future. Advertisements for the show are ironically targeting ad block users, and some argue, are “intentionally creepy.” For
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Understanding Today’s IT Hierarchy
A company’s IT department handles all equipment used for acquisition or storage. The daily issues and efforts facing — and solved — by an IT team cannot be overemphasized. This team manages all various technology assets that will be impacting productivity, and they are charged with fixing
You Have a Great Tech Idea. Now What?
If you do find that your idea has already been taken, all hope is not lost. You can still create a business if you’re able to develop a variation of that idea that distinguishes your work in some way. For example, you may be able to offer it better, cheaper, faster, or in a way that caters to
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How to Get into Tech Without a Tech Background
If you look at the greatest recent tech companies there are plenty of newcomers that aren’t even considered tech, let alone, high tech. Uber and Airbnb, are less about tech and more about their concept. You can run a tech company without a tech background but find the best tech you can when
Killer Marketing Plan For Startup Entrepreneurs
Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The best marketing ideas come simple and cheap but these ideas do not come out of the blue. Your actual business plan will require an out-of-the-box, innovative thought process. You’ll
Wishlist or shopping cart? Saving products for later in ecommerce | Scoped Search: Dangerous, but Sometimes Useful
Scoped Search: Dangerous, but Sometimes Useful
Users behave like stubborn, bullheaded teenagers when it comes to searching for information or products online. We do what we want and deal with the consequences later. That is why most people who use scoped search only get to it after they’ve seen the list of results and realized that it does
Store Finders and Locators
Many of the websites we tested in Studies 3 and 4 included the option to use current location to begin a search. The majority of study participants allowed access to their current location when the site requested it. Some desktop users did not notice the browser popup requesting their location
Computer Screens Getting Bigger
The 1024×768 became the leading monitor size in 2004 and has only just been dethroned by a (slightly) larger screen resolution of 1366×768, according to StatCounter. The change over from 1024×768 to bigger screens actually occurred in 2009, but there were so many different larger-resolution
