Wishlist or shopping cart? Saving products for later in ecommerce
Wishlist or shopping cart Saving products for later in ecommerce
Wishlist or shopping cart? Saving products for later in ecommerce
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Shopping Carts Are External Memory
A shopping cart is not just a shopping cart: it’s also a form of external memory, a tool that allows users to remember and easily access items of interest. In our recent research across 49 ecommerce sites, we frequently observed shoppers using the cart as a holding area to compare items and save products while they continued to shop or for later sessions.
In today’s rich ecommerce landscape, finding the right product takes time and effort. Thus, it makes sense for users to want to avoid redoing the same work. However, using the shopping cart for saving items of interest occasionally conflicts with the normal...
When deciding where to start or what to focus on first, use some of these top UX methods. Some methods may be more appropriate than others, depending on time constraints, system maturity, type of product or service, and the current top concerns. It’s a good idea to use different or alternating
Each phase is meant to be iterative and cyclical as opposed to a strictly linear process, as depicted below. It is common to return to the two understanding phases, empathize and define, after an initial prototype is built and tested. This is because it is not until wireframes are prototyped and
Rather than hiding irrelevant actions, disable them so that users won’t have to try to find where menu items disappeared, nor will they have to determine how to get the system back in the proper context to reveal a specific command. Also, make sure that you include all options (instead of just
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
What Will Cryptocurrency Be Like in 10 Years?
Indeed, last year China announced it was testing the development of its own cryptocurrency, and support from the government is one reason it’s leading the blockchain revolution. Similarly, the Bank of Thailand and Ministry of Finance backed OmiseGo, a Thailand-based crypto. Japan, Sweden
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
Trustworthiness in Web Design: 4 Credibility Factors
UniHomeCleaning.com.sg: Participants commented that the website only displayed photos of clean places and not of the actual cleaning process. Although this was not a deal breaker for the site (which did include text explaining what services were included), people appreciated competitors’ photos
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Website Logo Placement for Maximum Brand Recall
In a word, no. There were no statistically significant differences (according to a two-sample t-test) in how people rated the hotels with traditional left-aligned logos, compared to the ‘unconventional’ right-aligned logos. In fact, in most cases, the left-aligned logos were rated slightly more
Branding an Intranet
Most Intranets are created and owned by IT, HR, Corporate Communications, or a combination of these departments. While these teams have the necessary skills to create and maintain great intranets, they don’t usually include experts in branding. Thus, intranets frequently lack a brand identity. A
Defeated By a Dialog Box
The lesson from this case study is not how to design a better "Save As" dialog. Depending on the circumstances, you could use any of the four designs I listed, or perhaps even design a fifth that works better for your particular type of data. It's easy enough to find out what's best for your users
What the Erroneous Hawaiian Missile Alert Can Teach Us About Error Prevention
Could a more intrusive type of confirmation for a live alert have helped? Perhaps it could have required users to reenter their passwords — not for added security against intruders, but to make it clear to users that they were about to do something unusual with serious consequences. Many banks
Progress Indicators Make a Slow System Less Insufferable
It can also be helpful to add additional clarity for the user by including text that explains why the user is waiting (e.g., “Loading comments…”). One note of caution though: spinning gears can be dangerous for data that is loaded from a server, simply because the connectivity quality is
It’s Time to Take Advantage of Amazing Web Week Savings
Admin Columns helps you to manage your content faster and better. It’s one of those plugins you didn’t know you were missing until you’ve started used it. It gives you perfect insight into your content and can drastically reduce the time you need to find, sort, filter, export, and
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WP Engine All Hands Spring 2019: US
Last week, WP Engine employees from all over the U.S. came together at our Austin headquarters for the first biannual All-Hands event of 2019. All Hands is a two-day event in which employees from other offices and teams around the country get the chance to collaborate and strategize with one
At SXSW, WP Engine CEO Heather Brunner Underscores Importance of Altruism in a Growing City
As Austin’s tech scene has evolved from semiconductors to startups, Heather added that new tech companies have consistently had to define their corporate identities. While some of Austin’s legacy technology businesses have jumped out as philanthropic leaders, she said that new, larger
Better Link Labels: 4Ss for Encouraging Clicks
Learn more is the new Click here. Some of its popularity is likely due to a misunderstanding about how people read online. Mailchimp might justify using a vague link (Learn more) because it follows a very specific and well-written tagline (Make your life easier with automation). However
Exhaustive Review or "I Can't Believe It's Not There" Phenomenon
Next, participants moved their eyes to the small grid of social icons to the right of the temperature, and, when they determined that it wasn’t the logo, some went back to the temperature once more, in the hopes that it was the logo even though they had already seen that it said 81 degrees
Narrative Biases: When Storytelling HURTS User Experience
When deliberately constructing stories that will be used for UX design, do your homework. Include memorable details, but base them on actual user research, preferably derived from multiple data sources and methods. Even if time constraints preclude full empirical personas, at least check your basic
Is Business Headed for a Cognitive-First Future?
With decades-old pipelines, old technology, and dangerous terrain, the oil and gas industry is ripe for machine intervention. Its outsized impact on the environment underscores the importance of predicting failures before they happen. Updated sensors and data analysis can result in not only avoided
Internet of Warnings: How Smart Technology Can Threaten Your Business’s Security
How does the manufacturer manage the security of their devices? Device security is the responsibility of the individual company, and since there aren’t yet any laws protecting IoT security, most companies depend on self-regulation and self-reporting. What safeguards has the company put in place
Is Business Headed for a Cognitive-First Future?
Cognitive predictive maintenance for the Industrial Internet of Things, an arena in which machines detect failures in other machines, is poised to influence whole industries. Empowering machines to perform unsupervised (or partially supervised) techniques to identify equipment failures quickly and
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
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5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
15 Incredible Women in Business to Watch in 2018 and Beyond
She has been recognized as one of the “Powerful and Influential Women in California” by the National Diversity Council, as well as been noted as one of the “Top 50 Marketing Thought Leaders” by Brand Quarterly Magazine. Prior to Salesforce, Bova spent more than 10 years at Gartner, ending
Wishlist or shopping cart? Saving products for later in ecommerce | Kill the 53-Day Meme
Kill the 53-Day Meme
When I was writing my recent book on hypermedia and hypertext, I needed a simple way to describe the growth of information for the chapter on information overload. One of my estimates was that the number of available servers on the WWW was doubling every 53 days. In addition to putting this
Scoped Search: Dangerous, but Sometimes Useful
Users’ understanding of the ‘entire’ site depends on their mental model of the website or organization. For example, some visitors to the website for the University of Pennsylvania’s business school (The Wharton School) might think of the school as the University of Pennsylvania. Others
Site Map Usability, 1st study
I have often predicted that Internet Explorer version 8 will be the first decent Web browser. One feature request for version 8 is better navigation support by offering a visualization feature that would pull the site map out of the website and make it a standardized browser element. Unfortunately
