Wishlists Gift Certificates and Gift Giving in ECommerce

Wishlists, Gift Certificates, and Gift Giving in E-Commerce

Wishlists and gift certificates are the anti-pet-food of ecommerce. They don’t require heavy shipping because they’re a purely virtual phenomena. In fact, electronic wishlists and gift certificates are better than their physical-world equivalents because they can be transmitted instantaneously . Thus, e-certificates are the only gift that last-minute shoppers can buy and have delivered immediately — a fact you should promote prominently on your homepage for all major gift-giving holidays.

Even better, wishlists and gift certificates are the ultimate in viral marketing because they are highly targeted and the recipient is highly motivated to use them. When you get a gift certificate to an e-commerce site, you’re going visit it...






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Wishlists, Gift Certificates, and Gift Giving in E-Commerce | Priming and User Interfaces

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