We are inspired by the digital visions and aspirations of our customers and are committed to helping them win online. As 2018 has just come to a close, we look back on our growth with pride and humility. We are devoted to the success and prosperity of our 90,000+ customers from 140 different countries in 2019.
We love our platform’s ability to scale for any digital experience you can imagine. We scaled internally as well to make sure we were ready for anything. We’ve hired 130 new people globally to join our mission in helping our customers win online—enough to fill a 737 airplane! WP Engine is kicking off 2019...
Soon, everyone got on board and organizations began creating mobile versions of their site. However, inefficient and clunky infrastructure left users dependent on their desktop. Finally, the mobile web reached a point of maturation with the creation of Responsive Web Design. Using the same code for
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
With regards to Genesis, the good news is that it has no substantial backwards-compatibility issues with Gutenberg. The main focus of updates to the StudioPress themes are focused on adding styles for the new Gutenberg blocks. However, what we’re most excited about are the brand new features we
The Top Futurist Speakers to Have at Your Conference
Shara Evans is the founder and CEO of Market Clarity, a technology analyst firm that researches the telecom and emerging technologies markets. Evans also founded and sold Telsyte, a telecoms and technology research consultancy firm. What makes Shara Evans a top futurist speaker is her combination
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Touch Targets on Touchscreens
Limiting the number of elements on the screen can allow key touch targets to be larger and further spaced apart, and thus easier to tap. For instance, the Glow Baby app timer to track how long a baby is nursing dedicated most of the screen to the two touch targets corresponding to the nursing
wp engine: 2018 in review
When and How to Create Customer Journey Maps
Journey maps should always be created to support a known business goal. Maps that do not align to a business goal will not result in applicable insight. The goal could be an external issue, such as learning about a specific persona’s purchasing behaviors, or an internal issue, such as addressing
Teenager’s UX: Designing for Teens
Teenagers use the internet on many devices in various environments. For our research, we focused on web and app usability for laptops, tablets, and mobile devices. Although teens spend endless time texting and on social media, we didn’t focus on these activities because our goal was to derive
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface
The problem is that none of these information sources are complete (for example, the rear-mirror view is partially blocked by headrests), and by the time you check them all, you’ve already reached your destination. So, what most people end up doing is taking a shortcut to save interaction cost
Designing Effective Infographics
Interactive infographics include data or information visualizations that users can directly manipulate. This type of infographic provides context and narrative, while allowing users to control what aspect of the data they see. Interactive infographics have become popular in recent years. Major
Radio Buttons: Always Select One?
A second reason for abandoning this unique metaphor is because the physical design itself was flawed. Namely, most people did not realize that it was possible to have no buttons selected, because there were no perceived affordance signals. In typical usage, pressing a button would pop out
Applying Discounts and Promotions on Ecommerce Websites
Allow users to interact with discount advertisements to have them automatically applied to their cart. Several users in our studies clicked on banners for discounts, attempting to apply the code to their orders (often unsuccessfully). For example, the shopping cart on Famous Footwear showed a
wp engine: 2018 in review
Helping Users Find Physical Locations
To assess the usability of location finders on the Web, we conducted usability studies of website locators for 10 major companies: Andersen, the American Automobile Association (AAA), Bank of America, BMW, Caterpillar, Charles Schwab & Co., The Dow Chemical Company, Toys R Us, Verizon, and
User Intent Affects Filter Design
Net-a-porter.com: The moment between when a facet is selected (in this case, Black) and the new results are displayed minimizes visual distractions; the entire results area dims and an animated spinner shows progress. Even with a fast system, designs should avoid visual changes that happen too
Killing Off the Global Navigation: One Trend to Avoid | Nielsen Norman Group
For sites that have only a small number of global categories, hiding them in a drop-down menu doesn’t make sense. T-Mobile, for example, has placed all of their service offerings and devices within a drop-down menu labeled Shop. But the Shop menu has only 5 links, which could easily fit in a
The Sketch Test: Test and Improve Your UX Deliverables and Other Documents
The sketch test can help surface two types of problems with deliverables: (1) content that is not easily perceptible in the document (e.g. using blue text to annotate a screenshot made it difficult to notice against a similar background), and (2) content that is not comprehensible (e.g. the purpose
What Is Design Thinking, Really? (What Practitioners Say)
The interpretation theme was the most diverse, excluding the uncategorized group. Out of the 11 words falling under interpretation, only one (trendy) was offered by two participants. Whereas most of the words associated with the other themes reflected a neutral (debatably positive-leaning
The Potential “Holy Shit” Threats Surrounding AI and ML
Greats like Stephen Hawking warns that when people become unable to compete with advanced AI, “it could spell the end of the human race.” “I would say that one of the things we ought not to do is to press full steam ahead on building superintelligence without giving thought to the potential
Why IoT Data Protection Has Become More Important than Ever
Passed in May 2018, the General Data Protection Regulation (GDPR) is an EU law designed to give users more control over their personal data – and to protect against data breach and misuse. Unlike in Europe, in the US, there is no single, national law that regulates the collection and use of
An Insider’s 11 Take-Aways from Companies Winning Industrial (IIoT) Cybersecurity
Successful IIoT startups recognize that some of the most dangerous vulnerabilities aren’t just flaws in their code, but weaknesses in their supply chain. They know that any OEM that incorporates subassemblies made by others can potentially introduce tampered firmware into their system by
Elements to Help You Develop Emotional Intelligence
The routine begins to make us feel as if we are filled with anxiety and stress, and we allow that emotion to control us throughout the day. If there is an emotion which is present in your mind or body at any one moment, it’s because we created that emotion to be present there. By knowing where
wp engine: 2018 in review
A Startup Should Take out a Business Loan that Makes Sense
Since the negatives make a more significant and more effective impact in human minds, you will be apprehensive about a situation when you will have to face the trauma of carrying unmanageable debts. In such circumstances, like most people you’ll look out for ways in which you can find relief
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
WP Engine: 2018 in Review | Website Logo Placement for Maximum Brand Recall
Website Logo Placement for Maximum Brand Recall
There is no formula that can tell you exactly what your website should look like. But it’s clear from this research that you can’t rely on shortcuts like disregarding standard web conventions to make your site look special. People are attracted to novelty, but we’re also creatures of habit
Do Government Agencies and Non-Profits Get ROI From Usability?
What would it cost to fix this usability problem? First, the DMV would have to find it. A usability review costs $38,000 and identifies 68 usability problems on the average website. Clients tend to implement half of these recommendations. (The other half are either deferred because they're
Top 10 Web Design Mistakes of 2002
Links that don't behave as expected undermine users' understanding of their own system. A link should be a simple hypertext reference that replaces the current page with new content. Users hate unwarranted pop-up windows. When they want the destination to appear in a new page, they can use their
