We are inspired by the digital visions and aspirations of our customers and are committed to helping them win online. As 2018 has just come to a close, we look back on our growth with pride and humility. We are devoted to the success and prosperity of our 90,000+ customers from 140 different countries in 2019.
We love our platform’s ability to scale for any digital experience you can imagine. We scaled internally as well to make sure we were ready for anything. We’ve hired 130 new people globally to join our mission in helping our customers win online—enough to fill a 737 airplane! WP Engine is kicking off 2019...
As Austin’s tech scene has evolved from semiconductors to startups, Heather added that new tech companies have consistently had to define their corporate identities. While some of Austin’s legacy technology businesses have jumped out as philanthropic leaders, she said that new, larger
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
If you’re currently using a different platform to power your website, WP Engine’s platform offers a plethora of benefits to improve your agility, maximize your performance, provide insightful intelligence, and incorporate top-notch integrations. Our platform will help you create scalable
Emerging Technologies are Banding Together to Accelerate Big Data’s Growth
Thanks to the growth of the internet, the rate at which new information is being released is growing exponentially. Accelerating big data between machines. We are in an age when communication is not just between human beings. Machines are now the go-to for connections between the people to people
Emerging Technologies are Banding Together to Accelerate Big Data’s Growth
Thanks to the growth of the internet, the rate at which new information is being released is growing exponentially. Accelerating big data between machines. We are in an age when communication is not just between human beings. Machines are now the go-to for connections between the people to people
4 Mistakes Even the Smartest People Make When Looking for a Career Change
How do you know which opportunity will truly make you happy? Companies are starting to recognize and address this challenge. Stellares, for example, is a deep-tech talent acquisition platform that harnesses the power of AI to help you find opportunities that match your learning goals, work-life
Vanity Metrics: Add Context to Add Meaning
A cumulative curve such as the number of app downloads (red) will always increase, regardless of any other factors. In contrast, a graph capturing a ratio, like that between the number of new active users and the number of downloads within a week (blue) is a much more meaningful measure, as it
tech wp engine: 2018 in review our
Tesla’s Touchscreen UI: A Case Study of Car-Dashboard User Interface
The map appears in the background of all apps, potentially interfering with any content displayed above it or with the use of swipe to close or maximize applications. The red traffic markers are visible in the area between the calendar and the media player app, potentially distracting the driver
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
Why Personas Fail
Get a core group of advocates to help lead the charge. Do a lunchtime roadshow, or a series of lunch-and-learns. Visit teams and introduce the personas, where they came from, and how to use them. Teach them how to recruit representative users for testing, how to write scenarios for design
Beyond Usability: 3 User Experiences Reshaping Their Industries
When they call a regular cab, riders have no control — hence, all the anxieties listed above. With Uber, they suddenly get all the control they need: once they order an “uber”, they see how far away the car is and how much they have to wait, they know in advance how much the ride will cost
Mobile: Native Apps, Web Apps, and Hybrid Apps
These are all features that are available in HTML5. Also available are the GPS, the tap-to-call feature, and, there is talk about a camera API, although I haven’t seen any web app (or web page) that takes advantage of it so far. There are, however, native features that remain inaccessible (at
Sympathy vs. Empathy in UX
If you’ve been with your team for a while, you may have a good idea of the types of erroneous assumptions it tends to make. Create specific guidelines that can act as a check point against your team’s bad habits, especially when it comes to empathy. For example, if your team is prone to not
as wp engine: 2018 in review with
Helping Users Find Physical Locations
To assess the usability of location finders on the Web, we conducted usability studies of website locators for 10 major companies: Andersen, the American Automobile Association (AAA), Bank of America, BMW, Caterpillar, Charles Schwab & Co., The Dow Chemical Company, Toys R Us, Verizon, and
Status Trackers and Progress Updates: 16 Design Guidelines
Users should be given the option to stop progress updates, like an unsubscribe link. For email progress updates, the user should be provided with a link to change their contact preferences (which could be within the status tracker itself). For SMS, the user should be able to respond with the word
This finding has implications for the choice of recommender engine. Let’s say you’re running a streaming video site with a page layout that allows you to show only two recommended movies to each user. You have the choice between two recommendation algorithms: Algorithm A selects two movies that
Cards: UI-Component Definition
A gaze plot of a user's eyetracking session on a card-based layout. The user was asked to find and read a story that looked interesting to her. The flexible-card layout does not clearly indicate a hierarchy of stories in order, so the user looks around back and forth in a semirandom pattern
Iterative Design of User Interfaces
The projects discussed in this article included several cases where at least one usability attribute had reduced scores from one version to the next. Also, it was often necessary to redesign a given user interface element more than once before a usable version had been found. Three versions (two
Has Martech Made Things Too Complicated?
One-on-one questions and interactions, however, don’t incentivize bad information — there’s no one to impress and no potential prize to lose. What’s at stake, however, is more of what consumers don’t want: products missing crucial features or ads showcasing items the consumer will never
Is Data the Next Front in the Trade Wars?
With the state as the ultimate purveyor and consumer of this data, mining it for insights that they can use to determine someone’s social credit, the issue then becomes one of how these state apparatuses mine the personal data of individuals who don’t live within the country’s boundaries
13 Major Vulnerabilities Discovered in the Popular IoT OS FreeRTOS
The role of open source in IoT is that the majority of the vendors producing devices are like any other organization that is developing software in that they want to use high-quality, ready-made components to reduce the amount of code that their team has to produce in order to release a functional
5 Misconceptions You Should Know About Before Launching Your Tech Startup
The leverage comes courtesy of increased access to anyone via the internet, revenue growth without increasing costs, measurability, relatively little infrastructure, no inventory (in some cases), fewer capital expenditures at the outset, and a few other factors. If you’re trying to escape the
morning wp engine: 2018 in review digital
Why the Gig Economy is Coming for Architects, Engineers
There are plenty of macro and micro trends which impact upon whether companies are building at any given time. This means that flexible companies with an on-demand workforce are better placed to match the workflow of any given moment. In busy periods, the company may be shorthanded and require
Argentina is Stepping-Up as a Country of Web Developers
Because of the country’s harsh economic past, the population has learned to become self-starters. Many young people with experience in web design have launched their own businesses or offer their services on a freelance basis. Argentinian culture is undeniably entrepreneurial. Talented
WP Engine: 2018 in Review | Priming and User Interfaces
Priming and User Interfaces
Images and page content prime people into forming expectations of the website. If those assumptions are further confirmed, the overall experience is smooth and pleasant. However, when the assumptions are proven wrong, people often perceive that the site has poor usability. In the example below, the
Why Country Sites Are So Bad
When they're fed substandard websites, local customers notice. In our testing of B2B websites, we often hear business customers express contempt for international vendors' localized sites. Users suspect that these sites have impoverished product information that's been translated without an
Beware Horizontal Scrolling and Mimicking Swipe on Desktop
However, because horizontal scrolling is a lot less common on desktops, users often have no idea that they can discover content by “swiping” on large screens. Since people interact with mobile and desktop devices differently, the one-size-fits-all approach can backfire. The key point is that
