We are inspired by the digital visions and aspirations of our customers and are committed to helping them win online. As 2018 has just come to a close, we look back on our growth with pride and humility. We are devoted to the success and prosperity of our 90,000+ customers from 140 different countries in 2019.
We love our platform’s ability to scale for any digital experience you can imagine. We scaled internally as well to make sure we were ready for anything. We’ve hired 130 new people globally to join our mission in helping our customers win online—enough to fill a 737 airplane! WP Engine is kicking off 2019...
As we continue to showcase a sample of the amazing StudioPress themes now available to WP Engine customers, we’re extra excited to bring you this new StudioPress Theme: Breakthrough Pro, which is the first new theme to be launched since our acquisition of StudioPress in June. Breakthrough Pro
In this segment, we highlight Untire, an application that helps cancer patients and survivors reduce cancer-related fatigue (CRF) symptoms and regain life. CRF is a common side-effect of cancer and related treatments; patients describe it as a paralyzing level of fatigue that leaves patients
Heather’s leadership at WP Engine has been instrumental in helping the company build an enduring, predictable business, particularly after a key investment from Silver Lake last January, as well as the recent acquisition of StudioPress. Heather also heads a diverse leadership team and has
Crypto Micropayments: An Exciting Future of Blockchain Transactions
The very notion of a vending machine being so intuitive that it’s positively cutting edge is a quirky one. Vending machines have been disappearing from locations – 134,000 of them between 2007 and 2010 to be precise, across the USA. The machines have been slow to adapt to paperless money
5 Real Life Blockchain Implementations Outside of Cryptocurrency
Medicalchain aims to use blockchain technology to securely store medical records. Using a distributed ledger for healthcare is a godsend as it allows doctors, hospitals, laboratories, pharmacists, and health insurers to have more immediate access to health records, which could help save lives
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
Intranet Design After a Merger or Acquisition
One of the most salient points I carried away from business school is that it can be difficult to motivate employees, but it's enormously easy to demotivate them. Everyone who designs an intranet or produces a piece of content on an intranet has the power to demotivate employees. An innocent
wp engine: 2018 in review
Brand Is Experience in the Digital Age
Brand is a tool for influencing choice. Brand is not made of visuals or words alone — it’s not a logo or a slogan. Nor is it a figurehead, such as Steve Jobs. Those things are simply ways to communicate the brand. Although a figurehead such as Elon Musk or a logo such as McDonald’s golden
Usability 101: Introduction to Usability
Usability and utility are equally important and together determine whether something is useful: It matters little that something is easy if it's not what you want. It's also no good if the system can hypothetically do what you want, but you can't make it happen because the user interface is too
Toggle-Switch Guidelines
Every morning, I wake up, pour water into my tea kettle, and flip the switch on. Once the water is boiling, I turn the kettle off and pour myself a cup. The switch on my kettle is an example of a toggle. If you pay close attention, you’ll notice that toggle switches are all around us, because
Toggle-Switch Guidelines
Every morning, I wake up, pour water into my tea kettle, and flip the switch on. Once the water is boiling, I turn the kettle off and pour myself a cup. The switch on my kettle is an example of a toggle. If you pay close attention, you’ll notice that toggle switches are all around us, because
Top 10 Intranet Trends of 2016
Large footers at the bottom of pages became popular a few years ago and remain common today. Employees often know that the information they’re seeking is on the intranet, but they can’t always find it. When using a public-facing website, people may have the option to leave the site, and will
Wishlist or shopping cart? Saving products for later in ecommerce
Wishlists are often made available in the page header (next to the cart button) and on product pages (often near the Add to Cart button). These spots make the feature easy to discover and access; however, our study participants tended to add items to their cart first. Our users’ mental model for
wp engine: 2018 in review
6 Ways Ecommerce Sites Can Compete With Amazon
In-store experiential elements provide extra value for shoppers and attract them to your physical locations. For example, yoga-and-fitness retailer Athleta hosts yoga classes at many of its locations, bringing existing and potential customers into their stores on a regular basis. Joann Fabrics
In-Store & Online: Designing For the Changing Behaviors of Today’s Shoppers
Consider the alternative customer journey: the user could have started online by looking at the extensive fabric and color options on various chairs, then gone to the store to touch and try the furniture. How can retailers eliminate the need to go to the store at all? Perhaps by offering samples or
7 Tips for Successful Customization
Over many years of seeing customization tools implemented in a variety of systems in a variety of ways, we often find that users do not use them. The fact that customization relies on users’ actions means that the potential benefits of customization will reach fewer users than personalization
UX Retrospectives 101
Based on the discussion of improvements, create a list of action items that can realistically be completed before the next retrospective meeting. If an action item is too large to be completed, break it down into smaller action items and complete it over multiple iterations. If further prioritizing
Journey Mapping 101
Although a journey map and user story map may contain some of the same pieces, they are used at different points of the process. For example, imagine our journey map for Lyft indicated that a pain point appeared when the user was in a large group. To address it, the team may introduce a
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
AI Learning Algorithms Find Your New Target Groups
Although the news about AI has far less impact than previously thought, AI will dramatically change marketing. A recent McKinsey study shows that regarding the various business functions in companies, there is the most significant potential of AI in marketing. It is believed that there will be
How tweaks to IoT’s supply chain can close security gaps
When it comes to the Internet of Things, traditional cybersecurity approaches are difficult to integrate and can’t keep operational devices secure. Many embedded device approaches isolate systems, offering only partial protection, and only against known attack vectors. Could all of our IoT
How to Differentiate Your Startup in a Red Ocean Industry
There are invariably marketing and advertising strategies that your main competitors aren’t currently using. That could be because the strategies are new and unfamiliar, or because these channels haven’t historically worked for the industry. But because your company is different, it may be able
wp engine: 2018 in review
Images of Fitbit next smartwatch reveal heart-rate improvements
Fitbit is on schedule, as its boss James Park keeps reminding us, to launch its next smartwatch by the end of the year. We don’t know what the smartwatch will be called, though Blaze 2 seems likely, but thanks to leaks we know its design and some of the hardware improvements. Images obtained by
Trademark Protection for Startups
In this digital commerce age where many brands are distributed in online marketplaces like Amazon and eBay, one of the most powerful weapons that you have against counter-fitters and unauthorized distributors is their infringing use of your registered trademarks. With a trademark registration, it
WP Engine: 2018 in Review | Top 10 Enduring Web-Design Mistakes
Top 10 Enduring Web-Design Mistakes
Since 1996, we have been compiling lists of the top 10 mistakes in web design. This year, we completed a large-scale usability study with 215 participants in the United States and United Kingdom to see what today’s web-design mistakes are. After analyzing results across 43 sites that ranged from
Why Country Sites Are So Bad
When they're fed substandard websites, local customers notice. In our testing of B2B websites, we often hear business customers express contempt for international vendors' localized sites. Users suspect that these sites have impoverished product information that's been translated without an
Site Map Usability, 1st study
I have often predicted that Internet Explorer version 8 will be the first decent Web browser. One feature request for version 8 is better navigation support by offering a visualization feature that would pull the site map out of the website and make it a standardized browser element. Unfortunately
