We are inspired by the digital visions and aspirations of our customers and are committed to helping them win online. As 2018 has just come to a close, we look back on our growth with pride and humility. We are devoted to the success and prosperity of our 90,000+ customers from 140 different countries in 2019.
We love our platform’s ability to scale for any digital experience you can imagine. We scaled internally as well to make sure we were ready for anything. We’ve hired 130 new people globally to join our mission in helping our customers win online—enough to fill a 737 airplane! WP Engine is kicking off 2019...
Many of those abandoned carts are probably lost for good because you don’t have any contact information from the shopper to try to win them back to checkout. But for a percentage of the carts, your shopper will have gotten far enough along in the process that you’ll have an email address (or
In addition to all of the above, the Genesis Framework will be further upgraded for Gutenberg with the release of version 2.8 in Q1 2019. 2.8 will include built-in features that allow you to easily and efficiently style and control Gutenberg blocks as well as auto-load demo content, which can arm
WordPress is capable of powering strong eCommerce sites. You can run your entire business with the help of the Outfitter Pro Theme. This theme puts the focus directly on your products. With a brief description of your company at the top, the rest of the page is dedicated to showcasing what you’re
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A marketplace solution for IoT development through decentralized smart contract ledger
This is the potential IoT has which has caused proliferation of startups dealing with IoT development and motivated heavy investments by major corporations. Spending globally on IoT is projected to reach $772.5 billion in 2018 as per IDC. According to Gartner, about 20.8 billion devices are
3 Areas Where Blockchain Will Propel the Drone Industry Forward
With more drones flying around collecting and generating massive amounts of data, security will be an increasing concern for the industry. This is especially true for applications like property security, law enforcement, defense, etc. Additionally, businesses are increasingly using drones across
Brand Is Experience in the Digital Age
Why is it important to understand the components of brand, and to differentiate brand from its common misinterpretation as simply a logo, a figurehead, or a website, among other things? Only when all three brand components — visuals, tone, and behaviors — are present and true to the core brand
wp engine: 2018 in review
Why WSJ Mobile App Gets ** Customer Reviews
The 2-step workflow's obvious penalty is that users must pass through the 2nd screen each time they log in. However, because this is a low-security app, it should be possible to store the login credentials on the phone and log in users automatically upon subsequent uses. (A high-security app such
Beyond Usability: 3 User Experiences Reshaping Their Industries
Pre Uber we were all plagued with standing on the corner, possibly in the rain, belongings in hand while attempting to wave down one of the few free taxis. (The worse the rain, the fewer the taxis — that’s a law of nature.) An abundance of unknowns adding further anxiety: how much is it going
Help People Create Passwords That They Can Actually Remember
Imagine you went on vacation for two glorious weeks. Upon return you are energized with ideas you are raring to share in your project database. You switch on your computer and are prompted for your password. You have no idea what it is, and the post-it note you had previously affixed to your
A Checklist for Designing Mobile Input Fields
Whether you're designing web pages, web-based applications (e.g., SaaS), or native mobile apps, one of the basic building blocks is the humble text-input field: a box where the user can enter some text. Uses of this widget are plenty and not the topic of this article. We should point out that there
Slider Design: Rules of Thumb
In cases where the use of a slider may be appropriate, ensure that the visual design of the element does not hinder its usability. For touchscreens, consider where the user’s finger will be placed on the screen—and what areas of the screen will thus be covered—while manipulating the slider
Good UX: What I Learned While Working in Restaurants
When we asked 1,015 UX professionals for their career advice and experience, one respondent claimed to have learned everything about UX from playing Dungeons and Dragons. Although such experience is sure to be good, I think you can learn even more about UX from waiting tables in a restaurant. You
wp engine: 2018 in review
Maps and Location Finders on Mobile Devices
Redfin, a real-estate app, tried to solve this problem of crowded pins by aggregating multiple pins into a single icon with a number representing the amount of pins combined. Tapping on one of these number icons zooms the map and displays individual house pinpoints along with aggregated number
How Community Can Drive Commerce: A Lesson from China’s Little Redbook
Companies can learn a lot by paying attention to what resonates with online shoppers. Establishing and monitoring a community around your products gives retailers the ability to analyze trends and preferences. Consumer insights and real-time feedback can inform businesses of what works and what
User Intent Affects Filter Design
Note that the main problem here is, again, failing to recognize the user intent — namely that the user is still engaged with the filters area. The same techniques that we describe in the first section of the article can be successfully applied to determine whether it’s safe to scroll up or
UX Guidelines for Recommended Content
Similarly, users on Netflix could view their past activity by visiting their account information and navigating to their Viewing History page. Here, users could remove items that they felt were atypical for their taste (e.g., because someone else watched them using their profile). (Our study
Hamburger Menus and Hidden Navigation Hurt UX Metrics
While our qualitative user testing has repeatedly shown that navigation hidden under a drop-down menu is less discoverable on the desktop, we wanted to measure the size of this effect in a quantitative study and assess the relative impact of hidden navigation on the desktop versus mobile. To do so
Which Countries Have the Strictest Internet Censorship?
The government blocks a broad range of content under two separate wings. The Ministry of Public Security restricts access to politically controversial content such as the websites of banned political parties, human rights organization and those that are critical of the government. The Ministry of
The Way Forward: Responsibly Deployed Facial Recognition
Precisely because this technology is inevitable, it is imperative we responsibly deliver on the opportunity for facial recognition to benefit both people and businesses, whether that be for security, efficiency or convenience. Unfortunately, today’s cameras are one-way devices. They record data
Data Legislation Is Coming. Can You Get Compliant?
Additionally, Apple came out in favor of federal data regulations. The company supports giving users the right to control what information is stored, who it is shared with, and why. Considering that consumers, Congress, and now big tech are all in favor of stricter protections, companies need to
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
wp engine: 2018 in review
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
Standardizing “Tribal Knowledge”: It’s Time for Your Company to Grow Up
Time and time again, I’ve noticed that information gets locked inside the minds and computers of employees, and, as a result, not shared with wider teams. That lack of communication can inhibit both ongoing operations and further innovation and expansion — and it becomes an even more
WP Engine: 2018 in Review | Carousel Usability: Designing an Effective UI for Websites with Content Overload
Carousel Usability: Designing an Effective UI for Websites with Content Overload
Today’s multi-image carousels replace the static, single “hero images” that used to be plastered all over the web. But in some cases the mature UI alternative may be a better fit than its youthful, energetic descendant. One reason for this is the designer’s attitude. Knowing there are
Tunnel Vision and Selective Attention
Westfield was reasonably compliant with guidelines for presenting a corporation's image on the Web in an "About Us" area, and the user had little trouble finding relevant information. Each event in the company's history was shown in a lightbox-style pop-up. Although this was perhaps an overly
Why Country Sites Are So Bad
This third problem isn't found only with lumbering multinationals. NIH (not invented here) is a universal human feeling, even though it often degrades usability and causes inconsistent design. In our work on non-profit organizations' websites, we often see that local (city or state) groups have
