We are inspired by the digital visions and aspirations of our customers and are committed to helping them win online. As 2018 has just come to a close, we look back on our growth with pride and humility. We are devoted to the success and prosperity of our 90,000+ customers from 140 different countries in 2019.
We love our platform’s ability to scale for any digital experience you can imagine. We scaled internally as well to make sure we were ready for anything. We’ve hired 130 new people globally to join our mission in helping our customers win online—enough to fill a 737 airplane! WP Engine is kicking off 2019...
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
At WP Engine, we’ve realized this is just as important as the speed and SEO that helps you show up in search rankings, or the analytics and targeting features that help you cater to narrower sets of demographics. Great-looking websites are the basis of effective digital experiences, and with our
So sollen etwa 340 Millionen Dollar in den Bereich Google-Anzeigen fließen – als Guthaben für KMU, die im vergangenen Jahr einen aktiven Google-Ads-Account hatten. Diese können dieses von Google vorgeschossene Geld bis Ende 2020 für Anzeigen im gesamten Netzwerk des
Emerging Technologies are Banding Together to Accelerate Big Data’s Growth
Thanks to the growth of the internet, the rate at which new information is being released is growing exponentially. Accelerating big data between machines. We are in an age when communication is not just between human beings. Machines are now the go-to for connections between the people to people
Shaping Healthcare Ecosystem with Blockchain
In this distributed network of computers, a group of members or users can share health data, information, or scans etc. The sharing is basically classified as peer-to-peer transactions that are structured into a block that contains cryptographic hash. This digital information is shared onto a
Top 5 Industries Providing Massive Returns Over the Next 5 Years
This company has differentiated themselves by pioneering an advanced extraction process that safely extracts the CBD benefits with steam. They have worked tirelessly preserving the CBD compounds, additional cannabinoids and essential phytonutrients. The result is a full-spectrum CBD oil, which
Brand Is Experience in the Digital Age
In digital systems, customers interact with the representation of the brand in the form of websites and other interactive services, making behavior a crucial attribute of brand. The granularity of behavior as a brand attribute can and does vary and can be expressed holistically at the level of
wp engine: 2018 in review
Brand Is Experience in the Digital Age
While “branding” products with an identifying mark (definition #1) has been around since people first began trading and selling goods, the use of brands to differentiate products — to truly attempt to influence consumers’ perceptions and choices within a market (definition #2) — is a
The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
We should pause here and acknowledge the very real challenges of evaluating writing through user research. Many users are prone to make comments related to aspects of visual design or information architecture, but aren’t inclined to think about the writing. To eliminate potential distractions, we
Apps Within Apps: UX Lessons from WeChat Mini Programs
Many users mentioned that they learned about most mini programs and mini games from group chats or from friends. Good mini programs take advantage of the WeChat’s core functionality, which is communication. For example, JD’s mini program promoted group purchases on the homepage even more than
Beyond Usability: 3 User Experiences Reshaping Their Industries
When they call a regular cab, riders have no control — hence, all the anxieties listed above. With Uber, they suddenly get all the control they need: once they order an “uber”, they see how far away the car is and how much they have to wait, they know in advance how much the ride will cost
Assessing the Usability of a User Interface Standard
We studied the actual use of an in-house user interface standard at a medium sized Danish company which we will call The Data Company. This company is a mixture of a software house and a service bureau and supplies several software products to its customers. The software is mainly mainframe
Informational Articles Must Ask For the Order
The Iams kitten food page contained a clear link to Feeding Tips for Growing Kittens , which was highly attractive: all of our test users clicked it. The article was also very interesting and informative: all users scrolled through four screens of text. At the bottom of this fairly large page
wp engine: 2018 in review
The Attention Economy
Some companies will continue to produce habit-forming designs that entice users to dedicate more and more of their attention. An optimistic future of the attention economy is also possible: recent developments offer hope for a more equitable attention economy. Rising adoption of a split-revenue
The Anatomy of a List Entry
When users browse a list of options, they want to determine quickly which items are of interest and which they can disregard. Too much information can overwhelm users and create a cluttered appearance. On the other hand, a list entry without enough detail leaves too many questions unanswered
Most often, front-end style guides take the form of a web page or other interactive digital asset, rather than a PDF. You can typically interact with all the components in a front-end style guide, and many development teams choose to implement them so that any change made to components in a style
Better Link Labels: 4Ss for Encouraging Clicks
Notice that this quality of good links is last in the list. Concision is important, but it must be balanced with the other priorities (specific, sincere, substantial) in link-label writing. There is no maximum word count for links. They can be as long as they need to be to achieve those other three
Teenager’s UX: Designing for Teens
To gain further insight into their experiences and attitudes, we asked participants to offer stories and examples detailing how and when they used the web, and which sites they considered interesting and useful. We also solicited advice from teens on how to make websites appealing. Interviews were
The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence
Take sales and marketing, which should share data about everything from customers’ pipeline progress to lifetime value projections. Sales went digital first by a wide margin: Salesforce was founded way back in 1999, one of the first SaaS tools on the market. Almost no marketing technologies
Groundbreaking Tips for Managing Big Data
Big data is the type of data that is characterized by informational and technical features. A huge and ever-growing data volume, variety of data formats and log of records nature belong to the informational aspects. Traditional solutions were no longer suitable for capturing, storing and processing
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Finally, Hathaway sees this as a unique opportunity for the United States to work with countries around the world, and with organizations on an extremely local level. “We cannot succeed if our government works in isolation,” she added. It requires “leading from the top” from
What Small Businesses and Entrepreneurs can Learn from the College Admission Scandal
Being authentic doesn’t always come naturally in the business world, especially when you’re a startup and your small size works against you. Most entrepreneurs recall a moment where they need to connect an early customer to the accounting department, only to hand the phone to their co-founder
wp engine: 2018 in review
Meet Meural, Fine Art on My Walls at Home
If you were one of those kids who “became a person” in the age of the rotating family pictures inside a frame on an end table–you will relate to this feeling. Remember the real trick to these abominations was to come in the door from school and toss your bookbag in front of it quickly
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
WP Engine: 2018 in Review | Video Usability
Video Usability
When thinking about introductions to videos, consider the standard use of video content on your site and the cumulative effect of such introductions. If users typically watch one video per session, a standard introduction doesn’t cause as much harm as if a user typically watches several videos in
Changes in Web Usability Since 1994
Even though users wanted sites to work, they were willing to accept sites that had very limited functionality. In the early years, the Web was more of an experimental environment and users understood that they would be limited to a sample of a company's services. Now, users expect comprehensive
Changes in Web Usability Since 1994
Even though users wanted sites to work, they were willing to accept sites that had very limited functionality. In the early years, the Web was more of an experimental environment and users understood that they would be limited to a sample of a company's services. Now, users expect comprehensive
