We are inspired by the digital visions and aspirations of our customers and are committed to helping them win online. As 2018 has just come to a close, we look back on our growth with pride and humility. We are devoted to the success and prosperity of our 90,000+ customers from 140 different countries in 2019.
We love our platform’s ability to scale for any digital experience you can imagine. We scaled internally as well to make sure we were ready for anything. We’ve hired 130 new people globally to join our mission in helping our customers win online—enough to fill a 737 airplane! WP Engine is kicking off 2019...
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
Last week, WP Engine employees from all over the U.S. came together at our Austin headquarters for the first biannual All-Hands event of 2019. All Hands is a two-day event in which employees from other offices and teams around the country get the chance to collaborate and strategize with one
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence and integrations they need to drive their business forward faster. WP Engine’s combination of tech and innovation and an award-winning team of WordPress experts are
5 Tips for Protecting Your FinTech Data Assets
Chief Technology Officer and founder of 0x (zero-x), Amir Bandeali, recommends that cryptocurrency investors use centralized exchanges only if they make frequent transactions, and when trading tokens on platforms such as Ethereum, he suggests sticking with decentralized exchanges. The primary
A marketplace solution for IoT development through decentralized smart contract ledger
Otherwise, the person cannot have the desired item. Smart contracts are based on blockchain technology and hence, it works in a decentralized manner ensuring security and immutability of the contract. Ethereum is one such private blockchain platform that enables the creation of smart contracts. As
Images of Fitbit next smartwatch reveal heart-rate improvements
Fitbit is on schedule, as its boss James Park keeps reminding us, to launch its next smartwatch by the end of the year. We don’t know what the smartwatch will be called, though Blaze 2 seems likely, but thanks to leaks we know its design and some of the hardware improvements. Images obtained by
The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
Each tone sample was written as realistically as possible. The language used came from real-life websites, but was adapted to remove any extraneous differences that could become confounding variables. For example, both of the bank pages had to have identical APY rates, because if one had a better
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Beyond Usability: 3 User Experiences Reshaping Their Industries
At first, you might think that such an innovation in the field of reverse logistics should not be discussed in a UX article, but many pieces of the user experience are improved by optimizing this backend operation. A traditional UI-only solution to the problem of high demand would be to clearly
Brand Is Experience in the Digital Age
Why is it important to understand the components of brand, and to differentiate brand from its common misinterpretation as simply a logo, a figurehead, or a website, among other things? Only when all three brand components — visuals, tone, and behaviors — are present and true to the core brand
7 Tips for Successful Customization
Over many years of seeing customization tools implemented in a variety of systems in a variety of ways, we often find that users do not use them. The fact that customization relies on users’ actions means that the potential benefits of customization will reach fewer users than personalization
Better Link Labels: 4Ss for Encouraging Clicks
Learn more is the new Click here. Some of its popularity is likely due to a misunderstanding about how people read online. Mailchimp might justify using a vague link (Learn more) because it follows a very specific and well-written tagline (Make your life easier with automation). However
Tooltip Guidelines
The Business Insider website used tooltips for 2 of 3 icons in its navigation menu. (Note: on the homepage of the Business Insider website, the globe icon did have a tooltip that read Globe Icon. However, the label was not helpful, nor indicative of its functionality: a language selector.) In
Store Finders and Locators
Websites play a major role in helping customers find their way to company locations, including branches, stores, offices, dealers, and other outlets such as ATMs, package-dropoff points, or facilities that accept returned goods for ecommerce sites. Whenever customers need to do business at a
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Applying Discounts and Promotions on Ecommerce Websites
Allow users to interact with discount advertisements to have them automatically applied to their cart. Several users in our studies clicked on banners for discounts, attempting to apply the code to their orders (often unsuccessfully). For example, the shopping cart on Famous Footwear showed a
Is Poor Usability Killing E-Commerce?
In 1997, I predicted that specialized sites will generate most of the Web's value. My assumptions then were somewhat too optimistic: I assumed that Web advertising would generate one cent per page view, and that the Web economy's total value would amount to $1.3 trillion by now. As it turns out
The Sketch Test: Test and Improve Your UX Deliverables and Other Documents
A dendrogram is a type of data visualization produced by card sorting (a popular information-architecture research method). It shows all the main terms presented to users along the left-hand side, and the tree-like structure on the right half of the document shows the percentage of participants
UX Retrospectives 101
At regular, but rare, intervals (maybe once a year), you can conduct a retrospective of your retrospectives: a meta retrospective. Are you running your retrospectives right? Do they help make subsequent projects better? Most important, do you see regular improvements in your design process, or are
How Channels, Devices, and Touchpoints Impact the Customer Journey
Take a look at your own omnichannel ecosystem. What channels do you support? Across which devices? Ask yourself if there are important gaps to be filled in your channel solutions. Study the touchpoints of common customer journeys to understand the context of each interaction and how customers are
Alexa, Where’s My Data?
An employee working from home in the proximity of a smart device may unknowingly record sensitive conversations. That data is then sitting on a server somewhere indefinitely. With more and more people working remotely and using these devices in their home offices, corporations must be aware of the
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
3 Tips to Convert a Data Science Internship into a Job
Transitioning from an internship into a high-paying career is hard. In the data science world, the competition for employment is intense. While there still are a lot of unfilled roles out there, most of them require something slightly more than just a textbook education. The best way to make the
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
the wp engine: 2018 in review lead
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
A 60-Second Trailer of the 60-Day Report on Cybersecurity
She explained that the original design of the Internet was driven more by considerations of interoperability rather than security, and as a result we are now faced with almost insurmountable issues. Some examples include online criminals who steal our information, mass bandits who have the ability
WP Engine: 2018 in Review | Changes in Web Usability Since 1994
Changes in Web Usability Since 1994
The change from 1994 is that scrolling is no longer a usability disaster for navigation pages. Scrolling still reduces usability, but all design involves trade-offs, and the argument against scrolling is no longer as strong as it used to be. Thus, pages that can be markedly improved with a
Shopping Online for an iPhone Plan Is Painful
I recently experienced endured this process firsthand, as I set out to look for a new carrier. What I found was scary. Every time I sat down to look at plans, I ended up drowning in open tabs. I hunted down details in complex tables and accordions, dodging modals and pop-up windows. Inevitably
Above, we have illustrated where the virtual fold occurs at a resolution of 1366x768. As you can see, it is not obvious that there is content below the fold. Instead, users may believe that their only choices are the two buttons overlaying the image (Individuals & Families, Small Business
