Austin’s Annual PRIDE celebration is one of the largest opportunities for local non-profit organizations, social groups, and causes to gain exposure in the LGBTQ community. This year marked 28 years of Pride events in Austin. This year’s parade emphasis was awareness, equality and fun! WP Engine helped celebrate Pride in the Austin Pride Parade. Accompanied by an eclectic iris-blue 1954 Cadillac Coupe de Ville and decked out in glowing. colorful swag, the men and women of WP Engine helped the Austin community celebrate inclusion and equality. Here’s a look at some of the festivities in pictures.
Every year it can feel like the holidays sneak up on us. We assemble, we strategize, and we take the necessary precautions yet we frequently feel like we are scrambling. For ecommerce businesses, this time of year is crucial not only for generating revenue but for generating recurrent relationships
Heather’s leadership at WP Engine has been instrumental in helping the company build an enduring, predictable business, particularly after a key investment from Silver Lake last January, as well as the recent acquisition of StudioPress. Heather also heads a diverse leadership team and has
Next, WP Engine Founder and Chief Technical Officer Jason Cohen, provided insight into WordPress as a solution for a developer and marketers everyday woes as well as a solution for the growing needs of tomorrow’s digital landscape. Today, he said, WordPress powers nearly a third of the web, and
Bringing a More Secure and Efficient Land Registry with Blockchain
Other names are entering the blockchain system. The company Corda is currently utilized in the UK for its “Digital Steet” program. The overall task of the Digital Street Program is to enhance current land registry systems in the region through digitalization. The goal is to digitize at least
Why Small Businesses Need to Be Vigilant About IoT Security Too
It doesn’t take much investment to be part of this IoT revolution. It’s now common for any hardware or appliance to support some form of internet connectivity. Many may not realize it but the use of wireless printers and radio frequency IDs can already qualify as IoT adoption. The “cooler”
Cryptocurrency Fraud Is the Exception, Not the Rule
The first thing any organization should do when considering an ICO launch is ensure it meets the SEC’s security offering requirements. It’s worth bearing in mind that the SEC has never approved any crypto-related assets for listing and trading, so be careful if you come across an ICO claiming
Brand Is Experience in the Digital Age
While “branding” products with an identifying mark (definition #1) has been around since people first began trading and selling goods, the use of brands to differentiate products — to truly attempt to influence consumers’ perceptions and choices within a market (definition #2) — is a
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The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
In this scenario, Zeta’s friendliness without an attempt at humor seemed to reassure users during a potentially stressful situation. One participant in the qualitative study compared the difference between Zeta and Epsilon to the difference between a doctor and a nurse. She described Epsilon as
Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX
To prevent skewed voting from the HIPPO effect (or other strongly opinionated team members), dictate the order each person places their votes. Have junior participants place their votes first, while saving stakeholders or subject-matter experts for last. This approach protects the votes (and
Customization vs. Personalization in the User Experience
Designers often have many good ideas for things that can be provided to users, from ideation, feature requests, and other sources. It’s tempting to throw all these options into the system and rely on customization or personalization for pruning the screens into a manageable level of complexity
Mobile: Native Apps, Web Apps, and Hybrid Apps
It’s arguably cheaper to develop hybrid and web apps, as these require skills that build up on previous experience with the web. NN/g clients often find that going fully native is a lot more expensive, as it requires more specialized talent. But, on the other hand, HTML5 is fairly new, and good
Tabs, Used Right
If you follow the design guidelines in this article, users will know how to use your tabs without further exploration or error-prone guessing. This again means that they can devote all their time and brainpower to understanding the content and features that you’re making available under these
In-Store & Online: Designing For the Changing Behaviors of Today’s Shoppers
Online shopping has become so big in recent years that it is disrupting the traditional brick-and-mortar retail industry. Many of the large retail chains we knew over the years, like Toys R’ Us and Circuit City, have gone out of business. Others, such as Kmart, Sears, and JC Penney, have begun
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Informational Articles Must Ask For the Order
The Iams kitten food page contained a clear link to Feeding Tips for Growing Kittens , which was highly attractive: all of our test users clicked it. The article was also very interesting and informative: all users scrolled through four screens of text. At the bottom of this fairly large page
The New Ecommerce User Experience: Changes in Users’ Expectations
In addition to increased expectations for quality information, shoppers also look for better overall customer experience outside of the interface itself. Sites offer choices for payment, shipping and delivery, setting up recurring orders, and even for customer-support channels. Many sites these
Journey Mapping 101
A user story map is a visual version of a user story. For example, take the user story above (“As a checking account holder, I want to deposit checks with my mobile device, so that I don’t have to go to the bank.”) and imagine writing out the different steps that the team plans for the user
UX Guidelines for Recommended Content
Make personalized content discoverable by prioritizing it over generic content, such as site-wide promotions. If applicable, separate personalized recommendations into clear categories, and note the source of the data used to create the recommendations. Providing methods to interact with the
UX Guidelines for Recommended Content
Recommendation engines are now common on a variety of websites and apps, often using some kind of artificial intelligence (AI) to drive personalized choices. With increased reliance on recommendations to direct users to items relevant to them, presenting lists of recommended content clearly, in a
Is Workplace Privacy Dead?
It’s incredible how many benefits employee monitoring carries, from helping you calculate billable hours and payrolls more precisely. Tracking tools can also help you identify and remove the biggest productivity killers in the office. What’s more, you’ll have a better overview of which
6 Brain Sensors You’ll Be Using Soon
Mattel’s MindFlex is a toy where you use your thoughts to move objects on a gameboard. The device is a headband with sensors on each side, as well as wires that that clip to your ear lobes. Thought signals read by the sensors control the speed of a fan that levitates a styrofoam ball. Once
The Internet of Things (IoT): Is your future secure?
We’re currently on the verge of the greatest human evolution possible. Where the shift is from Information Age to the Digital Age. Where intelligent devices can feel the presence of human and ask accordingly. This phenomenal shift is due to a person’s desire to create efficiency, specifically
Here is Why Your Business Should Take Digital Adoption Seriously
Most businesses know that the digital revolution arrived long ago and that the deadline they needed to hit for upping their digital presence was yesterday. However, with so many digital trends and buzzwords being bandied about, even firms with the best intentions may be at a loss for what tools
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ShiftLeft Raises $20 Million to Ensure Security Keeps Pace with Accelerating Software
Recognizing this growing issue, investors are betting big on solutions that can help developers better secure code, and offer customized security for every version of every application in the DevOps cycle. In fact, application-specific cloud security startup ShiftLeft today announced that it has
How to Get Away From a Growth Mindset and Start to Scale
In the early stages of starting a business, most owners are focused on growth — growing a customer base, increasing revenue, and bringing on more employees to perform various functions. Growth is certainly important, and it can get a business off the ground. But there comes a time when a business
WP Engine Celebrates Pride 2018 . | Website Logo Placement for Maximum Brand Recall
Website Logo Placement for Maximum Brand Recall
There is no formula that can tell you exactly what your website should look like. But it’s clear from this research that you can’t rely on shortcuts like disregarding standard web conventions to make your site look special. People are attracted to novelty, but we’re also creatures of habit
TV Meets the Web
The figure shows one of the ideas we developed in SunSoft's Worlds Without Windows project as a user interface for hyperlinks from a TV show to the Web: The anchor of a television show ("Jane") tells the viewers that there is more information about some story at their website. She makes a throwing
Login Walls Stop Users in Their Tracks
In the example below, Task Rabbit requires their users to log in to access the site’s content. Unless they log in, users cannot see any job listings or check contractor profiles — that is, they cannot get an idea of the services available on the site and of the quality of the job applicants. If
