Austin’s Annual PRIDE celebration is one of the largest opportunities for local non-profit organizations, social groups, and causes to gain exposure in the LGBTQ community. This year marked 28 years of Pride events in Austin. This year’s parade emphasis was awareness, equality and fun! WP Engine helped celebrate Pride in the Austin Pride Parade. Accompanied by an eclectic iris-blue 1954 Cadillac Coupe de Ville and decked out in glowing. colorful swag, the men and women of WP Engine helped the Austin community celebrate inclusion and equality. Here’s a look at some of the festivities in pictures.
Email marketing is still one of the most effective ways to get readers to take action, investigate a product, or change a behavior. The success of your email marketing, however, comes from your email list. If you need to generate more and better email leads, you need web design that specifically
During Web Week, we encourage our customers to take advantage of this low-stress time of year to create more personalized, dynamic, and better-performing digital experiences. For brands and agencies, this is the perfect time to kick your feet up, re-access, and get creative. It’s the ideal time
Heather’s leadership at WP Engine has been instrumental in helping the company build an enduring, predictable business, particularly after a key investment from Silver Lake last January, as well as the recent acquisition of StudioPress. Heather also heads a diverse leadership team and has
What the Rise of Blockchain can Teach the Regulatory Environment
In the shorter term, regulators can look to blockchain technologies for the situations I mentioned before: disseminating information, streamlining proxy management, and tracking insider activity and beneficial ownership. I believe these and other changes will come about as global equity capital
IoT solution to supply chain management
Smart supply chain is seen to be the ultimate solution for the existing problems. It makes the asset traceable, identifiable and interactive. In addition, it reduces costs and brings visibility to the processes in SCM. Internet of Things (IoT) is the underlying technology that enables this
Stop Focusing on Cryptocurrencies Problems. Consider its Future.
Some lawmakers have already begun the process. U.S. Reps. Warren Davidson of Ohio and Darren Soto of Florida introduced the bipartisan Token Taxonomy Act late last year. This Token Taxonomy Act operates to clarify crypto’s exemption from securities laws after it forms a functioning network. The
Brand Is Experience in the Digital Age
In digital systems, customers interact with the representation of the brand in the form of websites and other interactive services, making behavior a crucial attribute of brand. The granularity of behavior as a brand attribute can and does vary and can be expressed holistically at the level of
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UX Responsibilities in Scrum Ceremonies
The retrospective is a great time for UX to talk about process changes; because the topic of the meeting is to reflect on the team’s processes, people will be more receptive to suggestions. In developer-focused environments, it can be difficult to advocate for process changes that will improve
Beyond Usability: 3 User Experiences Reshaping Their Industries
Unless you have an unlimited clothes budget, it’s unrealistic (and wasteful) to wear a new outfit for every single occasion, yet social media pressures us into it. Rent a Runway solves this tension elegantly by recycling (expensive) clothes across a large set of women. It’s an example of the
Closeness of Actions and Objects in GUI Design
That mainstream corporate websites make blatant usability mistakes is understandable because most members of their teams aren't grounded in graduate degrees in human-computer interaction. (That's why I have recently added foundational courses, such as The Human Mind, to my usability conference
Slider Design: Rules of Thumb
In cases where the use of a slider may be appropriate, ensure that the visual design of the element does not hinder its usability. For touchscreens, consider where the user’s finger will be placed on the screen—and what areas of the screen will thus be covered—while manipulating the slider
Customization vs. Personalization in the User Experience
Designers often have many good ideas for things that can be provided to users, from ideation, feature requests, and other sources. It’s tempting to throw all these options into the system and rely on customization or personalization for pruning the screens into a manageable level of complexity
"Get Started" Stops Users
On the T-Mobile website, the information the user was really looking for was hidden in plain sight, just above the Start Shopping call-to-action, in small, thin text (With T-Mobile ONE™, get 4 lines of unlimited talk, text, and LTE data on your smartphone for $40 each with AutoPay. Plus, with
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Store Finders and Locators
Our initial research on store locators was conducted 18 years ago. Our subsequent studies have found that the majority of our initial findings have remained stable, though many of our guidelines have been updated to reflect modern design trends and developments, as well as changes in user behavior
UX Mapping Methods Compared: A Cheat Sheet
All UX mappings have two-fold benefits. First, the process of creating a map forces conversation and an aligned mental model. Second, the shared artifact resulting from the mapping can be used amongst your team, organization, or partners to communicate an understanding of your user or service. This
Why Personas Fail
Personas are my jam. I teach a full-day training course on them: what they are, why they work, how to create them, and how to use them to do great work. I love teaching this course because personas are one of the most abstract components in the very analytical discipline that is UX. I love
Adding an Item to a Shopping Cart: Provide Clear, Persistent Feedback
BodenUSA displayed a banner above the product to indicate that it had been added to the cart. This banner appropriately showed a product image, the options selected, and a clear link to the checkout process. However, it also included upsell promotions (We saw these and thought of you), which can
The Distribution of Users’ Computer Skills: Worse Than You Think
You might say that you’re not designing for the whole of the OECD. You’re only designing for the rich and privileged country in which you most likely live. Fair enough, but the conclusions don’t change much, even when we look at the richest countries, as shown in the following chart (which is
Could the General Data Protection Regulation Be the First Step Toward Real Data Protection?
But data can also do a lot of damage. Dictators love data because it makes cracking down on dissent incredibly easy. Social media platforms use data to sell targeted ads to actors such as Russia that divide societies with inflammatory, eye-catching propaganda. Over and over again, companies such
Groundbreaking Tips for Managing Big Data
Big data is the type of data that is characterized by informational and technical features. A huge and ever-growing data volume, variety of data formats and log of records nature belong to the informational aspects. Traditional solutions were no longer suitable for capturing, storing and processing
How a VPN Can Enhance Your IOT Devices Security
VPNs not only encrypt data, but they also mask a user’s geographical location and IP address. Protecting this data helps prevent third parties, whether hackers, Internet Service Providers, government agencies, or others who might try to gather information about your activities. This means that
A 60-Second Trailer of the 60-Day Report on Cybersecurity
Melissa Hathaway came across our radar recently when President Obama tasked the former Bush administration aide with leading a 60-day review of Bush’s Comprehensive National Cybersecurity Initiative; a largely classified, purported $30 billion, multi phase plan to address cybersecurity issues
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Argentina is Stepping-Up as a Country of Web Developers
For those looking to form a company in Argentina’s high value IT industry, there has never been a better time to do so. In 2018, the country’s currency plunged against the US dollar, and as a result, it’s cheaper than ever to invest and get started on a new business venture. Foreign companies
A Startup Should Take out a Business Loan that Makes Sense
Irrespective of the type of business, you will need specific equipment. It may be IT tools or machinery, but you will need these to make your business operations more accessible and add to efficiency and productivity. Taking out a loan in such situations is a possible decision because the equipment
WP Engine Celebrates Pride 2018 . | Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen
Maximize Content-to-Chrome Ratio, Not the Amount of Content on Screen
Eliminating the search box and replacing it with a magnifying-glass icon has become almost standard on mobile. It doesn’t work as well on the desktop: the space is simply too large and users don’t have the patience to hunt for a small search icon. If you consider using it on the desktop, keep
Do Government Agencies and Non-Profits Get ROI From Usability?
What would it cost to fix this usability problem? First, the DMV would have to find it. A usability review costs $38,000 and identifies 68 usability problems on the average website. Clients tend to implement half of these recommendations. (The other half are either deferred because they're
The Fold Manifesto: Why the Page Fold Still Matters
Even though the exact location of the fold will differ between devices, it exists for every single user on every single screen. From a technical standpoint, the fold for the most common device sizes can be determined by looking at web traffic and at device and browser statistics. A responsive
