Austin’s Annual PRIDE celebration is one of the largest opportunities for local non-profit organizations, social groups, and causes to gain exposure in the LGBTQ community. This year marked 28 years of Pride events in Austin. This year’s parade emphasis was awareness, equality and fun! WP Engine helped celebrate Pride in the Austin Pride Parade. Accompanied by an eclectic iris-blue 1954 Cadillac Coupe de Ville and decked out in glowing. colorful swag, the men and women of WP Engine helped the Austin community celebrate inclusion and equality. Here’s a look at some of the festivities in pictures.
Diversity has long been an important topic for WP Engine. CEO Heather Brunner often says “diversity attracts diversity.” This means that as a company naturally attracts and retains diverse talent, that diversity is sustained from the inside by employee referrals. Ultimately, the
Academy Pro will help you showcase your authority as an educator and content creator. For site owners who might not be as technically inclined, Academy Pro is a great option to easily customize your website. Even if you are curious about enabling a certain feature of creation, as a StudioPress
Our Agency Partner Program can help your agency grow its business with WordPress. Already, more than 1,450 agencies partner globally with WP Engine so they can bring better digital experiences to their clients. That’s more than 2x the number of players who competed in this year’s World
Stop Focusing on Cryptocurrencies Problems. Consider its Future.
The fundamental truth of crypto is not that it’s magic money born of computers; it’s a distributed system of record that can, if applied properly, have beneficial benefits for all of its user in many different sectors of business. The distributed ledger can provide safety for
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Sharing Economy 2.0: Technology is Removing the Need for Single Asset Ownership
Slock.it is a German-based company that is building real-world applications for the sharing economy, by connecting human-machine and machine-machine sharing using blockchains and IoT and BoLT. Among their many endeavors, they are developing smart switches which can be used with smart contracts to
Remote UX Work: The NN/g Case Study
But developing new UX talent is also a major challenge to remote work. New UX professionals often learn by closely shadowing or working alongside more experienced colleagues. Many people think that new UX employees shouldn’t be remote: they’ll feel disconnected from the organization, may be
wp engine celebrates pride 2018 .
Typography Terms Cheat Sheet
The typeface is the group to which a specific font belongs. Arial, Calibri, and Helvetica are examples of typefaces. The word “typeface” refers to the face of physical letter blocks which printers used to set into printing presses to create publications. A printer would have a vast range of
Brand Is Experience in the Digital Age
Though interaction has always been important for forming customer impressions in service industries — customers would quit going to McDonalds if they were consistently treated rudely by staff no matter how highly they rate the fries — what’s new is that interaction and user experience have
Slider Design: Rules of Thumb
In cases where the use of a slider may be appropriate, ensure that the visual design of the element does not hinder its usability. For touchscreens, consider where the user’s finger will be placed on the screen—and what areas of the screen will thus be covered—while manipulating the slider
6 Rules for Persuasive Storytelling
In our work as UX professionals, we use stories to help create a shared vocabulary, focus the team on a common goal, and persuade stakeholders — ultimately leading to buy-in. UX stories are a communication tool that can be used in lieu of boring task check lists that are far removed from the
Teenager’s UX: Designing for Teens
Are teens getting better or are websites getting better? Probably a bit of both. We observed many of the same bad user habits among teens in our last study as we saw in our first study, back in 2004. Thus, the improved performance obviously stems in part from improvements in website design. That
Store Finders and Locators
Our initial research on store locators was conducted 18 years ago. Our subsequent studies have found that the majority of our initial findings have remained stable, though many of our guidelines have been updated to reflect modern design trends and developments, as well as changes in user behavior
wp engine celebrates pride 2018 .
Journey Mapping: 9 Frequently Asked Questions
When mapping current-state journeys, you must gather qualitative research about how your customers currently perceive their interactions with your organization. This type of mapping relies on research methods that allow you to gather as much first-hand information as possible, (for example
Conversion Rate: Definition as used in UX and web analytics
Now what's the value of having that "interesting" data from the additional question? Maybe the company can make $100,000 based on that deeper knowledge about customers. If so, do keep the extra question and the less-usable form. But, in most cases we know of, the value is closer to zero because the
Brand Is Experience in the Digital Age
In their definition of user experience, Don Norman and Jakob Nielsen claim that “the first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.” Brands that choose to address an unmet user need at the core of their business are
Ideation in Practice: How Effective UX Teams Generate Ideas
Among those who reported having a “very effective” ideation process, ideation occurs significantly more often at earlier stages of the design cycle, compared to those with only “somewhat effective” ideation. Most notably, 71% of “very effective” responders have ideation sessions after
UX Guidelines for Recommended Content
Similarly, users on Netflix could view their past activity by visiting their account information and navigating to their Viewing History page. Here, users could remove items that they felt were atypical for their taste (e.g., because someone else watched them using their profile). (Our study
These Are The Concerns Slowly Killing Ad-Tech
Black Mirror, recently bought by Netflix, is a hugely popular TV series that is a dark, twisted but spot-on portrayal of the possible ramifications of technology in the future. Advertisements for the show are ironically targeting ad block users, and some argue, are “intentionally creepy.” For
Is Your VPN Masking your Online Privacy or Exploiting Your Data? 6 Ways to Find Out
So, it is essential to go beyond marketing and check through their privacy policy page to see if you agree with their terms. It is also important to note that VPNs like NordVPN, for instance, monitor part of your data deemed less critical. This statement and service, though, is safe as it’s
The Way Forward: Responsibly Deployed Facial Recognition
At Trueface, we are partnering with like-minded businesses to enable them to make immediate, informed decisions by applying pattern recognition technology to their existing camera infrastructure. Like many facial recognition companies, we acknowledge the implicit bias in publicly available training
Start-ups and International Talent
Dan also said that “we’ll see an increasing number of important startups based outside of the Valley over the coming few years.” Again, I think this is a trend to watch out for. Not only in big countries like China, but in very small countries like my own. I’m certainly keen
wp engine celebrates pride 2018 .
How Minnesota Became the Land of 10,000 Startups
Even old-school startups are joining the scene. On November 7 tech darling Salesforce brings its popular Growth Camp series to the Twin Cities. The free tech conference for small businesses and startups features local speakers, 1:1 tech tutorials, a keynote from acclaimed marketing evangelist
How to Battle Anxiety and Depression as an Entrepreneur
However, 30 percent of entrepreneurs (almost 1 in 3) experience depression in their lives. There are many reasons for this. First, society puts a lot of pressure on the entrepreneur to succeed. Small business owners work extended work hours. They often struggle to form a vibrant personal life. The
WP Engine Celebrates Pride 2018 . | Responsive Web Design (RWD) and User Experience
Responsive Web Design (RWD) and User Experience
Responsive design is a tool, not a cure-all. While using responsive design has many perks when designing across devices, using the technique does not ensure a usable experience (just as using a gourmet recipe does not ensure the creation of a magnificent meal.) Teams must focus on the details of
Finally Progress in Internet Client Design
Napster connects many users to many servers and basically allows users to view the entire Internet as a collected resource for getting music (or, potentially, other content and services). At the same time, Napster also encourages users to contribute back to the richness of this resource by making
Best Practices for Homepage Links on websites
Our research indicates logos positioned in nonstandard locations damage usability. Users are 6 times more likely to successfully navigate to the homepage in one click when the logo is left-aligned than when it is centered. Simply moving the logo towards the right side of the page caused people to
