Almost three years ago, WP Engine expanded its global presence and opened a second international office in Limerick, Ireland (our first was in London). Known as a city where technology and culture collide, Limerick has been the perfect location for WP Engine to grow and evolve. At its start, the Ireland office was made up of less than 10 employees. Today, it’s grown into the second largest WP Engine office in the world with a growing roster of employees who support our customers in various ways, from customer experience to engineering and beyond.
At WP Engine, we believe our culture should exemplify our core values in action. We’ve worked hard...
WP Engine is the WordPress Digital Experience Platform that gives companies of all sizes the agility, performance, intelligence and integrations they need to drive their business forward faster. WP Engine’s combination of tech and innovation and an award-winning team of WordPress experts are
This year, WP Engine partnered with The Lovie Awards to bring Lovie For Good, a project highlighting digital experiences bringing positive change to the world. From an algorithm to promote compassionate leadership to campaigns recognizing the importance of fresh air, these winners are using the
At the end of September, we held our 2018 WP Engine Summit in Austin, Texas. Last week, agencies, brands, and digital innovators from EMEA came together in London for the WP Engine EU Summit. Attendees discussed the future of digital experiences, Gen Z’s perception of the Internet, and the
5 Ways Blockchain Startups Can Appeal to Enterprises
Bold startups are taking on that status quo and offering new solutions built on blockchain that use a decentralized approach, eliminating the need for intermediaries. The unparalleled transparency and trust that blockchain provides are creating new flexibility in how the business operates. The
What B2B Companies Need to Implement Blockchain Solutions
Fortunately, options are emerging across industries that lower the barrier to integrating blockchain into your enterprise systems. An example of this is network providers: In order for enterprises to successfully leverage a private blockchain platform, they’ll require a distributed network of
Blockchain’s Mainstream Debut Awaits Dev Ecosystem Evolution
By storing the bulk of a data on completed blocks of transactions off-chain, the main Bitcoin blockchain will eventually be used as a reference layer upon which nodes can quickly validate transactions without needing to store the entire chain. Ethereum may use a similar proposed model called
‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences
Imagine you’re designing the website for a city-transportation system used by both local commuters and tourists. If you plan a usability study with 10 people and let anyone participate, you could easily end up with 9 commuters and 1 tourist. (Or even worse: 10 commuters, if you recruit a
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Brand Is Experience in the Digital Age
While “branding” products with an identifying mark (definition #1) has been around since people first began trading and selling goods, the use of brands to differentiate products — to truly attempt to influence consumers’ perceptions and choices within a market (definition #2) — is a
Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. We just completed a new major eyetracking study and found that banner blindness is still a common
Progress Indicators Make a Slow System Less Insufferable
Sadly, many websites and other computer systems take the opposite approach and don’t show any feedback until they’re completely done processing the user’s input and can display the final answer. This creates a great deal of anxiety as the user is uncertain as to whether the computer even
Direct Manipulation: Definition
Continuous feedback? Only if you attempt an operation that the system feels like letting you do. If you want to do something that’s not available, you can push and drag buttons and icons as much as you want with no effect whatsoever. No feedback, only frustration. (A good UI will show in-context
6 Tips for Successful Personalization
Personalization is based on system’s assumptions about the users’ needs based on past behavior. Users rarely have any control over these assumptions. As we move into a world with more and more “smart” devices, we need to make sure that users can override these personalized settings if they
6 Ways Ecommerce Sites Can Compete With Amazon
Beyond poor information hierarchy, Amazon tries too hard to push other related products. Placing these related items in the middle of a product-description page harms usability. The participant looking for the dog bed did not realize that she could scroll down past the related-product carousels to
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Eartracking: A New UX-Research Method
Eartracking found another interesting difference between male and female users: Male ears twitched quite substantially when the user interface included pictures of wooly mammoths or stereo equipment. (In fact, these are the only instances in our entire research study where the micromovements
UX Mapping Methods Compared: A Cheat Sheet
Designing and developing a product often involves a large team of people with different backgrounds and experiences who must be on the same page about the project goals, the user needs and behaviors, and even the component processes involved. This common understanding is often built with
Service Design 101
Today, there is no longer a clear distinction between goods and services. A continuum of goods–services exists with a plethora of combined products and services in the middle. For example, a song (an mp3 file) is a product that can be accessed via a service like Spotify or Apple Music. To the
Service Design 101
The term “service design” was coined by Lynn Shostack in 1982. Shostack proposed that organizations develop an understanding of how behind-the-scenes processes interact with each other because “leaving services to individual talent and managing the pieces rather than the whole make a company
UX Debt: How to Identify, Prioritize, and Resolve
An example of an informational inconsistency in the UI that does count as UX debt was observed on Amazon. The shipping-for-returns page displayed inconsistent quantities for return items: the user wanted to return 4 pairs of pants, but the text on the page read Returning 2 items and the summary
Data Privacy Attitudes and Connected Cars: A Deeper Look
Demand for apps and services is still red hot even as consumers’ data privacy concerns have gotten warmer. This is borne out by our findings with respect to connected car data: Approximately 80% of those connected car owners and new car buyers who expressed interest in new services based on
Internet of Warnings: How Smart Technology Can Threaten Your Business’s Security
Science fiction technology may not be as far off as we believe. The Internet of Things (IoT) uses the powerful combination of Wi-Fi and cloud technology to send information and perform actions through devices with Internet capabilities. This advance stems from the use of telemetry, decades-old
To Prevent Fraud, Healthcare Organizations Must Streamline Their Data Processes
Another more insidious form of healthcare fraud occurs largely because of sloppy data management, miscommunication, and inefficient business practices. To illustrate, let’s say a patient stays in the hospital for 20 days and incurs a total bill of $100,000. If the hospital makes a mistake and
Technical Writers are Vital for Technology Startups
A technical writer can be a valuable resource to a new and existing IT startup. These experts are self-starters, interview employees, work with minimal supervision, and are open to working on a variety of projects. These writers can produce IT disaster recovery plans with instructions to recover
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Your Swag is an Extension of Your Brand, So Don’t Neglect It
The company was founded in 2016 and has seen a massive 300% growth year over year since then. They’ve inked deals with thousands of customers including the likes of Amazon, Facebook, Google, WeWork, Netflix, and more. The startup is also backed by Uncommon Denominator, the same investors behind
Meural Acquired by NETGEAR – Confirmed
Meural, the digital art platform we love and have in our office displaying beautiful art was just acquired by NETGEAR. This was just announced at NETGEAR’s Analyst Day. Meural started in 2014 by Jerry Hu and Vladimir Vukicevic. They has since raised $9.4 million over four rounds of funding
WP Engine Named a Great Place to Work in Ireland | Homepage Design Changes
Homepage Design Changes
Although both versions have 7 tabs, the newer design's tabs reached all the way across the page and the color scheme indicating the selected tab was changed. More important, the actual navigation categories were also changed. The 2002 IA categories were Front Page, Enterprise, E-Business
User Skills Improving, But Only Slightly
One way of quantifying the level of users we're currently testing is to look at their annual income. In our screening, we look at the user's personal income, rather than his or her household income. We also recruit an equal number of people making: below $50,000, $50,000–99,999, and $100,000 or
Image-Focused Design: Is Bigger Better?
Comparing the new Southwest Airlines homepage to its previous design clearly illustrates the advantages and disadvantages of this approach. Like many airlines, before it was redesigned, the Southwest homepage had become cluttered with different promotions and programs. The background image was
