WP Engine employees are rarely hungry. Our office kitchens are fully stocked with cereal and snacks, and lunch is catered Monday through Thursday, every week, for the entire team. Unlike the 46,000 people who rely on Central Texas Food Bank for food assistance every week, our employees don’t have to worry about where to find their next meal. That contrast is not lost on us.
Based in part on our core value of Aspiring to Lead, Committed to Give Back, we have partnered with Central Texas Food Bank since 2014, volunteering nearly 700 hours and donating more than $20,000 to help fight hunger in our community.
Using the new Gutenberg post editor with Revolution Pro, developers and designers are able to create custom, reusable modules for design and content. As we continue to release new block-based themes, we hope users will find it easier to dive into their creative projects more quickly and build
What is a child theme? A child theme works in combination with the parent theme. With regards to Genesis, child themes serve as a sort of skin that can change the way a theme looks, while relying on the functionality of its parent theme (in this case, Genesis). Child themes offer users the added
At WP Engine, we believe our people are the core of every success, award, milestone and every achievement. That’s because employees who truly feel empowered and validated by their workplace are energized to delight and inspire the customer in every interaction. When new employees walk through the
Developers Set to Use Bear Market as an Opportunity to Accelerate Ethereum Upgrades
November 2018 will not go down in history as a glorious month in the evolution of cryptocurrency, with all the major digital currencies taking a dive in value, largely as a result of the furore surrounding the Bitcoin Cash hard fork. It prompted even more media drama than usual, partly because it
Blockchain Supercharged with AI: The Next Revolution
In the last decade, Blockchain and Artificial Intelligence (AI) are among the rare developments in technology that is poised to become so disruptive that they’ve become synonymous with innovation and the future. Startups have begun aiming to bring an amalgamation of these technologies onboard and
9 Blockchains Transforming the Way We Pay, Play, and Work
Look past digital currencies’ nosebleed pricing volatility, and you’ll discover a robust, decentralized, secure database. Brands and technologists are quickly figuring out how to put this powerful ledger to good use. Here are several real-world examples that demonstrate cryptos’
Usability 101: Introduction to Usability
Usability and utility are equally important and together determine whether something is useful: It matters little that something is easy if it's not what you want. It's also no good if the system can hypothetically do what you want, but you can't make it happen because the user interface is too
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The Impact of Tone of Voice on Users' Brand Perception (Nielsen Norman Group UX research)
We should pause here and acknowledge the very real challenges of evaluating writing through user research. Many users are prone to make comments related to aspects of visual design or information architecture, but aren’t inclined to think about the writing. To eliminate potential distractions, we
Brand Is Experience in the Digital Age
As his pillaging continued and Blackbeard grew in craftiness, he realized it would be prudent to extend the essence of his menacing nature from afar. He devised a tool to extend his message — an early version of the skull-and-crossbones pirate flag we all know well today. The flag served as
When and How to Create Customer Journey Maps
Journey maps should always be created to support a known business goal. Maps that do not align to a business goal will not result in applicable insight. The goal could be an external issue, such as learning about a specific persona’s purchasing behaviors, or an internal issue, such as addressing
Tooltip Guidelines
Users shouldn’t need to find a tooltip in order to complete their task. Tooltips are best when they provide additional explanation for a form field unfamiliar to some users or reasoning for what may seem like an unusual request. Remember that tooltips disappear, so instructions or other directly
Tabs, Used Right
Simplest GUI widgets are the building blocks for most functionality on the web, but it's rare to find sites that use all the dialog controls correctly. Even something as simple as radio buttons and checkboxes are incorrectly used half the time. And let's not even get started on drop-down menus
How to use Screening Questions to Select the Right Participants for User Research
If there are specific categories of people you need to exclude from the study, an open-ended question will be better than a multiple-choice one with answers that list the excluded categories. For example, unless your design is for expert users, it’s best to exclude those whose job relates to the
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Remote UX Work: The NN/g Case Study
But developing new UX talent is also a major challenge to remote work. New UX professionals often learn by closely shadowing or working alongside more experienced colleagues. Many people think that new UX employees shouldn’t be remote: they’ll feel disconnected from the organization, may be
UX Research Cheat Sheet
User-experience research methods are great at producing data and insights, while ongoing activities help get the right things done. Alongside R&D, ongoing UX activities can make everyone’s efforts more effective and valuable. At every stage in the design process, different UX methods can keep
Personas vs. Jobs-to-Be-Done
While the JTBD framework is new, it is similar in many ways to established methods such as task analysis and use cases, which focus on the context, goals, and steps involved in the interaction with a product. The core differentiator between JTBD and these traditional system-analysis techniques is
Parallel Design and Testing by Jakob Nielsen and Jan Maurits Faber
In our project, parallel design was 73 percent more expensive than iterative design. We still recommend parallel design because it achieves major usability improvements very fast. We don't know how usability would have improved if we had used iterative design and extended the iterative process. If
Tooltip Guidelines
Tooltips are hard to discover because they often lack visual cues. If tooltips are erratically displayed throughout your site, people may never discover them. It’s important to be consistent and provide tooltips for all the elements in your design rather than just for some. If only some of the
AI Learning Algorithms Find Your New Target Groups
In the B2C area, for example, this can be implemented well with Facebook custom audiences. AI is also playing an increasingly important role in content marketing. Algorithms help to semantic conceptualize content. For example, the word-to-vec algorithm automatically forms content as vectors that
Why There’s a Bright Future in a Cyber Security Careers
If you’re searching for your next career a great place to look is for a job in cyber security. Why? Because the demand for cyber security experts is going up, up, up. Keeping digital assets secure is a vital skillset. As our world grows ever more dependent on the Internet and digital
The Internet of Things (IoT): Is your future secure?
We’re currently on the verge of the greatest human evolution possible. Where the shift is from Information Age to the Digital Age. Where intelligent devices can feel the presence of human and ask accordingly. This phenomenal shift is due to a person’s desire to create efficiency, specifically
Building a Startup Culture that Encourages Wellness
For the most part, the components that help to create a culture of wellness in a startup have one thing in common: they’re all about creating a support structure. This goes beyond making certain perks and services available to employees; it instead aims at modifying the work environment to
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How Minnesota Became the Land of 10,000 Startups
Don Ball, Co-Founder and Chief Social Officer at Fueled Collective, has experienced Minnesota’s growth firsthand and has a finger on the pulse of what might be the clearest sign of Minnesota’s entrepreneurial prowess: “Since 2010, we’ve been practically the only coworking game in town
4 Ways Early Stage CTOs Can Learn to Roll With the Punches
In some instances, the CTO is a chief engineer who takes a hands-on approach to product development; other times; a CTO is a VP of engineering who is charged with hiring a team and designing the processes and culture necessary to turn business needs into deployed products. And then there are
WP Engine Raises $30K for Central Texas Food Bank | Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
The Internet manager in charge of this losing design might defend the work by pointing out that it complies with #4 of my top-10 guidelines for homepage design: Offer a clear starting point for the main tasks users will undertake when visiting the site. Clearly, something was done right, with a
Fancy Formatting, Fancy Words = Looks Like a Promotion = Ignored
The Internet manager in charge of this losing design might defend the work by pointing out that it complies with #4 of my top-10 guidelines for homepage design: Offer a clear starting point for the main tasks users will undertake when visiting the site. Clearly, something was done right, with a
Priming and User Interfaces
Elements in the interface can prime user behavior and expectations. For example, let’s assume users encounter a coupon field on the checkout page of an ecommerce website. Even though they may not have planned to use a coupon, the very presence of a coupon box primes users to leave the checkout
