Your Swag is an Extension of Your Brand So Dont Neglect It

Your Swag is an Extension of Your Brand, So Don’t Neglect It

The true origins of the word swag are unknown. Swag means a few different things, but in the corporate world it typically refers to promotional products. You know, that stuff you get handed when you walk around the expo hall at conferences.

All those pens, flash drives, stickers, and cheap sunglasses are used as giveaways with the hopes of promoting the company’s brand. The question becomes, do those types of goods provide value? Or do most of those items end up in the trash can at the exit door? Truthfully it’s the latter.

So why do companies spend so much time and money on promotional products nobody wants or uses?...






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Your Swag is an Extension of Your Brand, So Don’t Neglect It | WeChat: China’s Integrated Internet User Experience

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